Ritter Sport Audience in Germany
Ritter Sport has an estimated audience of 846,693 people in Germany. 63.9% are female, 36.1% are male, average age 36.4. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Lieferando.de, FRITZ!Box, Rossmann, Deichmann, REWE.
The average Ritter Sport fan in Germany is 36.4 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Lieferando.de, FRITZ!Box, Rossmann, with strongest over-indexing on Lieferando.de (2.51× the country average). Demographically, the Ritter Sport audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Ritter Sport fans
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 36.4 |
| Estimated audience size | 846,693 |
Audience persona
The typical Ritter Sport fan in Germany is more female, around 36.4 years old, with strong Pet Ownership tendencies and a notable affinity for Lieferando.de.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 326,530 | 2.83× |
| Nordrhein-Westfalen | 178,778 | 0.97× |
| Bayern | 159,793 | 1.17× |
| Niedersachsen | 77,884 | 0.95× |
| Hessen | 73,627 | 1.14× |
| Berlin | 45,511 | 1.2× |
| Rheinland-Pfalz | 39,205 | 0.92× |
| Sachsen | 31,518 | 0.76× |
| Schleswig-Holstein | 27,911 | 0.92× |
| Hamburg | 19,529 | 1.02× |
| Brandenburg | 18,447 | 0.7× |
| Thüringen | 15,038 | 0.7× |
| Sachsen-Anhalt | 14,171 | 0.65× |
| Mecklenburg-Vorpommern | 9,185 | 0.57× |
| Saarland | 8,117 | 0.78× |
| Bremen | 5,270 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lieferando.de | 2.51× | Food & Beverages |
| FRITZ!Box | 2.92× | Technology & Electronics |
| Rossmann | 2.3× | Shopping |
| Deichmann | 2.3× | Shopping |
| REWE | 1.76× | Shopping |
| Edeka | 1.67× | Shopping |
| Postbank | 2.12× | Business & Career |
| Obi (store) | 1.61× | Shopping |
| Wetter.com | 1.84× | Home & Garden |
| Ernsting's family | 2.78× | Shopping |
| Aldi | 1.58× | Shopping |
| Gala | 1.67× | News |
| Kaufland | 1.54× | Shopping |
| Bonprix | 2.08× | Shopping |
| QVC | 2.24× | Movies & TV |
| Deutsche Bahn | 1.52× | Cars & Mobility |
| Tchibo | 2.04× | Shopping |
| COS | 3× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.03× | Movies & TV |
| McDonald's | 2× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.36 |
| Indulgence | JOY | 1.35 |
| Tradition | CONSERVATISM | 1.16 |
| Convenience Orientation | PREMIUM | 1.16 |
| Patriotism | CONSERVATISM | 1.15 |
| Community Orientation | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 42.1% |
| Italy | 8.9% |
| United States | 6.0% |
See Ritter Sport audiences in other countries
More Chocolate & cookies audiences in Germany
- Kinder (1,220,020)
- Milka (1,090,033)
- Ferrero SpA (726,876)
- Ferrero Rocher (716,465)
- Oreo (660,327)
Frequently asked questions
How many fans does Ritter Sport have in Germany?
Ritter Sport has an estimated audience of 846,693 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Ritter Sport fans?
63.9% of Ritter Sport fans are female, 36.1% are male, with an average age of 36.4 years.
Which brands do Ritter Sport fans like most?
Ritter Sport fans show strongest brand affinity for Lieferando.de (2.51×), FRITZ!Box (2.92×), and Rossmann (2.3×) over the country average.
Where do Ritter Sport fans live in Germany?
Ritter Sport fans in Germany are most concentrated in Baden-Württemberg (reach 326,530), Nordrhein-Westfalen (reach 178,778), and Bayern (reach 159,793). These three regions account for the largest share of the active audience.
What other brands do Ritter Sport fans also like?
Beyond Ritter Sport itself, the audience over-indexes on FRITZ!Box (2.92×), Rossmann (2.3×), Deichmann (2.3×), and REWE (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ritter Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.