Ferrero Rocher Audience in Germany
Ferrero Rocher has an estimated audience of 716,465 people in Germany. 69.3% are female, 30.7% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Netto Marken-Discount, Monchhichi, Wetter.com, Raffaelo, Street One.
The average Ferrero Rocher fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Netto Marken-Discount, Monchhichi, Wetter.com, with strongest over-indexing on Netto Marken-Discount (3.66× the country average). Demographically, the Ferrero Rocher audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Ferrero Rocher fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 38.1 |
| Estimated audience size | 716,465 |
Audience persona
The typical Ferrero Rocher fan in Germany is more female, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Netto Marken-Discount.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 210,269 | 1.34× |
| Bayern | 136,046 | 1.18× |
| Baden-Württemberg | 118,322 | 1.21× |
| Niedersachsen | 72,593 | 1.04× |
| Hessen | 65,801 | 1.21× |
| Rheinland-Pfalz | 38,325 | 1.07× |
| Berlin | 35,016 | 1.09× |
| Sachsen | 30,324 | 0.86× |
| Schleswig-Holstein | 24,257 | 0.94× |
| Hamburg | 17,475 | 1.08× |
| Brandenburg | 17,098 | 0.77× |
| Thüringen | 14,943 | 0.82× |
| Sachsen-Anhalt | 14,582 | 0.79× |
| Mecklenburg-Vorpommern | 9,618 | 0.7× |
| Saarland | 8,022 | 0.91× |
| Bremen | 6,031 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Netto Marken-Discount | 3.66× | Shopping |
| Monchhichi | 10.5× | Kids & Family |
| Wetter.com | 3.18× | Home & Garden |
| Raffaelo | 21.58× | Food & Beverages |
| Street One | 5.19× | Fashion & Accessoires |
| Dehner | 6.3× | Home & Garden |
| Bauhaus | 2.78× | Shopping |
| REWE | 2.56× | Shopping |
| QVC | 4× | Movies & TV |
| reisenthel | 6.39× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
| Nordsee | 5.83× | Food & Beverages |
| Deichmann | 2.87× | Shopping |
| Storm of Love | 4.28× | Movies & TV |
| Kaufland | 2.47× | Shopping |
| Roland Kaiser | 3.7× | Music & Radio |
| Aral AG | 2.66× | Cars & Mobility |
| Gala | 2.55× | News |
| Online shopping | 1.81× | Shopping |
| CHECK24 | 2.8× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.42 |
| Convenience Orientation | PREMIUM | 1.41 |
| Price Sensitivity | PREMIUM | 1.34 |
| Family Orientation | CONSERVATISM | 1.3 |
| DIY Mentality | THRILL | 1.25 |
| Healthy Lifestyle | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.6% |
| United States | 12.1% |
| India | 9.6% |
See Ferrero Rocher audiences in other countries
More Chocolate & cookies audiences in Germany
- Kinder (1,220,020)
- Milka (1,090,033)
- Ritter Sport (846,693)
- Ferrero SpA (726,876)
- Oreo (660,327)
Frequently asked questions
How many fans does Ferrero Rocher have in Germany?
Ferrero Rocher has an estimated audience of 716,465 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ferrero Rocher fans?
69.3% of Ferrero Rocher fans are female, 30.7% are male, with an average age of 38.1 years.
Which brands do Ferrero Rocher fans like most?
Ferrero Rocher fans show strongest brand affinity for Netto Marken-Discount (3.66×), Monchhichi (10.5×), and Wetter.com (3.18×) over the country average.
Where do Ferrero Rocher fans live in Germany?
Ferrero Rocher fans in Germany are most concentrated in Nordrhein-Westfalen (reach 210,269), Bayern (reach 136,046), and Baden-Württemberg (reach 118,322). These three regions account for the largest share of the active audience.
What other brands do Ferrero Rocher fans also like?
Beyond Ferrero Rocher itself, the audience over-indexes on Monchhichi (10.5×), Wetter.com (3.18×), Raffaelo (21.58×), and Street One (5.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ferrero Rocher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.