Rascasse Audience Intelligence

Raffaelo Target Market in Germany

A data profile of the people who buy, follow and care about Raffaelo in Germany — modelled from more than twelve digital signal sources. Raffaelo has an estimated audience of 284,455 people in Germany.

#2293among Brand in Germany#874in Food & Beverages

The average Raffaelo fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ferrero Küsschen, Ferrero Rocher, Domestos, with strongest over-indexing on Ferrero Küsschen (50× the country average).

Demographically, the Raffaelo audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Raffaelo fan in Germany is more female, around 37.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Ferrero Küsschen.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raffaelo profile in Germany.

Audience size
284K
in Germany
Gender
71.3%♀
28.7% male
Age
37.8
average years
Country rank
#18026
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Raffaelo

71.3% are female, 28.7% are male, average age 37.8.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Raffaelo audience in Germany
MetricValue
Female71.3%
Male28.7%
Average age37.8
Estimated audience size284,455
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Raffaelo audience in Germany
Age bracketShare%
16-1921%
20-2920%
30-3923%
40-4922%
50+14%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Raffaelo audience comes from Germany.

Worldwide audience distribution share by country for Raffaelo
CountryShare
Italy14.7%
Germany9.5%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raffaelo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Raffaelo customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.19×
02Bremen~3K1.16×
03Nordrhein-Westfalen~70K1.15×
04Baden-Württemberg~40K1.09×
05Niedersachsen~30K1.07×
06Bayern~50K1.06×
07Hamburg~7K1.05×
08Berlin~10K1.04×
09Rheinland-Pfalz~10K1.03×
10Schleswig-Holstein~10K0.93×
11Saarland~3K0.93×
12Sachsen~10K0.90×
13Sachsen-Anhalt~7K0.89×
14Thüringen~6K0.88×
15Brandenburg~8K0.86×
16Mecklenburg-Vorpommern~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Raffaelo, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raffaelo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raffaelo audience
#·InterestCategoryAffinity×
01DomestosHome & Garden73.98×
02Ferrero KüsschenFood & Beverages50.00×
03Ferrero RocherFood & Beverages21.58×
04ORTOVOXFashion & Accessoires14.86×
05Joseph FiennesMovies & TV13.62×
06Ferrero SpAFood & Beverages7.65×
07Mineral waterFood & Beverages4.87×
08NordseeFood & Beverages4.48×
09TargobankBusiness & Career2.89×
10ConfectioneryFood & Beverages2.87×
11Aral AGCars & Mobility2.47×
12DeichmannShopping2.43×
13PostbankBusiness & Career2.05×
14Müller (company)Food & Beverages1.83×
15NatureHome & Garden1.78×
16RossmannShopping1.77×
17REWEShopping1.60×
18FamilyKids & Family1.57×
19Netto Marken-DiscountShopping1.51×
20EdekaShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raffaelo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raffaelo audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.43×
Pet OwnershipJOY1.34×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raffaelo audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.81×
Sports ActivityPOWER0.82×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Raffaelo's target market in Germany?

Raffaelo's target market in Germany covers an estimated 284,455 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Raffaelo customers?

71.3% of the Raffaelo audience are female, 28.7% are male, with an average age of 37.8 years.

03

Which brands do Raffaelo fans like most?

Raffaelo fans show strongest brand affinity for Ferrero Küsschen (50×), Ferrero Rocher (21.58×), and Domestos (73.98×) over the country average.

04

Where do Raffaelo fans live in Germany?

Raffaelo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Raffaelo fans also like?

Beyond Raffaelo itself, the audience over-indexes on Ferrero Rocher (21.58×), Domestos (73.98×), Joseph Fiennes (13.62×), and Deichmann (2.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Raffaelo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Raffaelo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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