Raffaelo Audience in Germany
Raffaelo has an estimated audience of 301,450 people in Germany. 67.1% are female, 32.9% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Artistic inspiration, Saving, Time (magazine).
The average Raffaelo fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Artistic inspiration, with strongest over-indexing on Rossmann (1.96× the country average). Demographically, the Raffaelo audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Raffaelo fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 39.6 |
| Estimated audience size | 301,450 |
Audience persona
The typical Raffaelo fan in Germany is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,151 | 1.2× |
| Bayern | 53,723 | 1.11× |
| Baden-Württemberg | 46,277 | 1.13× |
| Niedersachsen | 30,937 | 1.06× |
| Hessen | 28,163 | 1.23× |
| Rheinland-Pfalz | 15,597 | 1.03× |
| Berlin | 14,647 | 1.09× |
| Sachsen | 13,114 | 0.89× |
| Schleswig-Holstein | 10,046 | 0.93× |
| Brandenburg | 7,815 | 0.84× |
| Hamburg | 7,348 | 1.08× |
| Sachsen-Anhalt | 6,698 | 0.86× |
| Thüringen | 6,325 | 0.82× |
| Mecklenburg-Vorpommern | 4,484 | 0.78× |
| Saarland | 3,171 | 0.86× |
| Bremen | 2,881 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.96× | Shopping |
| Home Office | 2.44× | Business & Career |
| Artistic inspiration | 2.14× | Arts & Culture |
| Saving | 1.74× | Business & Career |
| Time (magazine) | 2.24× | News |
| Stradivarius | 1.71× | Shopping |
| Mothercare | 1.93× | Kids & Family |
| Lindy Hop | 7.94× | Music & Radio |
| VfL Wolfsburg | 1.54× | Sports |
| Este, Veneto | 2.11× | Travel & Leisure |
| Škoda Kodiaq | 1.67× | Cars & Mobility |
| Figure painting (hobby) | 3.2× | Arts & Culture |
| Isha Yoga | 6.14× | Sports |
| Go for It (film) | 5.48× | Movies & TV |
| Ion Iliescu | 5.09× | Politics & Society |
| Braun Büffel | 5.12× | Fashion & Accessoires |
| Bank account | 1.58× | Business & Career |
| Zamalek SC | 3.18× | Sports |
| Theocracy | 5.14× | Music & Radio |
| Sixx | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Price Sensitivity | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.24 |
| Family Orientation | CONSERVATISM | 1.24 |
| Convenience Orientation | PREMIUM | 1.19 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 15.7% |
| Germany | 9.4% |
| Brazil | 8.2% |
See Raffaelo audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Raffaelo have in Germany?
Raffaelo has an estimated audience of 301,450 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Raffaelo fans?
67.1% of Raffaelo fans are female, 32.9% are male, with an average age of 39.6 years.
Which brands do Raffaelo fans like most?
Raffaelo fans show strongest brand affinity for Rossmann (1.96×), Home Office (2.44×), and Artistic inspiration (2.14×) over the country average.
Where do Raffaelo fans live in Germany?
Raffaelo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,151), Bayern (reach 53,723), and Baden-Württemberg (reach 46,277). These three regions account for the largest share of the active audience.
What other brands do Raffaelo fans also like?
Beyond Raffaelo itself, the audience over-indexes on Home Office (2.44×), Artistic inspiration (2.14×), Saving (1.74×), and Time (magazine) (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Raffaelo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.