Rascasse Audience Intelligence

ORTOVOX Target Market in Germany

A data profile of the people who buy, follow and care about ORTOVOX in Germany — modelled from more than twelve digital signal sources. ORTOVOX has an estimated audience of 269,825 people in Germany.

#18among Outdoor in Germany#2380among Brand in Germany#868in Fashion & Accessoires

The average ORTOVOX fan in Germany is 37.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Atomic Skis, Nordic skiing, Traditional climbing, with strongest over-indexing on Atomic Skis (92.17× the country average).

Demographically, the ORTOVOX audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ORTOVOX fan in Germany is more male, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for Atomic Skis.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ORTOVOX profile in Germany.

Audience size
270K
in Germany
Gender
44.9%♀
55.1% male
Age
37.8
average years
Country rank
#18729
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ORTOVOX

44.9% are female, 55.1% are male, average age 37.8.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for ORTOVOX audience in Germany
MetricValue
Female44.9%
Male55.1%
Average age37.8
Estimated audience size269,825
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the ORTOVOX audience in Germany
Age bracketShare%
16-1918%
20-2922%
30-3924%
40-4924%
50+12%
Fig. 04

Worldwide distribution

30.0%

of the worldwide ORTOVOX audience comes from Germany.

Worldwide audience distribution share by country for ORTOVOX
CountryShare
Germany30.0%
Austria14.4%
Italy10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ORTOVOX audience in Germany is strongest.

Fig. 05

Top regions by affinity

ORTOVOX customers by region in Germany
#RegionReachAffinity×
01Bayern~100K3.33×
02Baden-Württemberg~70K1.79×
03Hessen~20K1.18×
04Thüringen~8K1.11×
05Sachsen~10K1.09×
06Rheinland-Pfalz~10K1.05×
07Nordrhein-Westfalen~50K0.90×
08Saarland~3K0.89×
09Hamburg~4K0.73×
10Berlin~8K0.68×
11Niedersachsen~20K0.66×
12Bremen~2K0.65×
13Sachsen-Anhalt~4K0.61×
14Brandenburg~5K0.60×
15Mecklenburg-Vorpommern~3K0.59×
16Schleswig-Holstein~6K0.58×
Fig. 06

Affinity by region

Affinity by region — ORTOVOX, Germany
0.58×1.00×3.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ORTOVOX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ORTOVOX audience
#·InterestCategoryAffinity×
01Speed climbingSports206.41×
02Climbing harnessSports137.79×
03PetzlFashion & Accessoires121.50×
04Freestyle skydivingSports111.08×
05Traditional climbingSports99.07×
06Atomic SkisSports92.17×
07Mary Poppins (musical)Music & Radio91.59×
08Telemark skiingSports68.13×
09Erlebnispark TripsdrillTravel & Leisure63.50×
10Nordic skiingSports62.71×
11Frida KarlssonSports62.71×
12Rock-climbing equipmentTopic55.53×
13Free solo climbingSports40.14×
14FreeskiingSports39.34×
15Lilly BeckerFashion & Accessoires34.91×
16Sylvie MeisMovies & TV34.91×
17Fishing floatSports32.99×
18Victoria SwarovskiInternet & Social Media23.72×
19Felix NeureutherSports20.00×
20Ski mountaineeringSports17.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ORTOVOX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ORTOVOX audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.61×
Sports ActivityPOWER1.36×
Luxury OrientationPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ORTOVOX audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
PatriotismCONSERVATISM0.93×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ORTOVOX's target market in Germany?

ORTOVOX's target market in Germany covers an estimated 269,825 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of ORTOVOX customers?

44.9% of the ORTOVOX audience are female, 55.1% are male, with an average age of 37.8 years.

03

Which brands do ORTOVOX fans like most?

ORTOVOX fans show strongest brand affinity for Atomic Skis (92.17×), Nordic skiing (62.71×), and Traditional climbing (99.07×) over the country average.

04

Where do ORTOVOX fans live in Germany?

ORTOVOX fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~70K), and Nordrhein-Westfalen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do ORTOVOX fans also like?

Beyond ORTOVOX itself, the audience over-indexes on Nordic skiing (62.71×), Traditional climbing (99.07×), Fishing float (32.99×), and Telemark skiing (68.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in Germany

See ORTOVOX audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ORTOVOX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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