ORTOVOX Audience in Germany
ORTOVOX has an estimated audience of 270,368 people in Germany. 44.9% are female, 55.1% are male, average age 37.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Atomic Skis, Nordic skiing, Traditional climbing, Fishing float, Telemark skiing.
The average ORTOVOX fan in Germany is 37.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Atomic Skis, Nordic skiing, Traditional climbing, with strongest over-indexing on Atomic Skis (92.17× the country average). Demographically, the ORTOVOX audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of ORTOVOX fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 37.8 |
| Estimated audience size | 270,368 |
Audience persona
The typical ORTOVOX fan in Germany is more male, around 37.8 years old, with strong Travelling tendencies and a notable affinity for Atomic Skis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 148,214 | 3.41× |
| Baden-Württemberg | 66,633 | 1.81× |
| Nordrhein-Westfalen | 53,701 | 0.91× |
| Hessen | 24,209 | 1.18× |
| Niedersachsen | 17,360 | 0.66× |
| Sachsen | 14,474 | 1.09× |
| Rheinland-Pfalz | 14,243 | 1.05× |
| Berlin | 8,262 | 0.68× |
| Thüringen | 7,539 | 1.09× |
| Schleswig-Holstein | 5,246 | 0.54× |
| Brandenburg | 4,559 | 0.54× |
| Hamburg | 4,344 | 0.71× |
| Sachsen-Anhalt | 3,765 | 0.54× |
| Saarland | 2,787 | 0.84× |
| Mecklenburg-Vorpommern | 2,460 | 0.48× |
| Bremen | 1,062 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Atomic Skis | 92.17× | Sports |
| Nordic skiing | 62.71× | Sports |
| Traditional climbing | 99.07× | Sports |
| Fishing float | 32.99× | Sports |
| Telemark skiing | 68.13× | Sports |
| Climbing harness | 137.79× | Sports |
| Speed climbing | 206.41× | Sports |
| Lilly Becker | 34.91× | Fashion & Accessoires |
| Petzl | 121.5× | Fashion & Accessoires |
| Sylvie Meis | 34.91× | Movies & TV |
| Mary Poppins (musical) | 91.59× | Music & Radio |
| Freestyle skydiving | 111.08× | Sports |
| Rock-climbing equipment | 55.53× | |
| Victoria Swarovski | 23.72× | Internet & Social Media |
| Ski mountaineering | 17.07× | Sports |
| Rebecca Mir | 23.74× | Movies & TV |
| Freeskiing | 39.34× | Sports |
| Frida Karlsson | 62.71× | Sports |
| Free solo climbing | 40.14× | Sports |
| Erlebnispark Tripsdrill | 63.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.09 |
| Sustainability | BALANCE | 2.03 |
| Sports Activity | POWER | 2 |
| Need for Security | CONSERVATISM | 1.72 |
| DIY Mentality | THRILL | 1.39 |
| Urban Lifestyle | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.0% |
| Austria | 14.5% |
| Italy | 11.2% |
See ORTOVOX audiences in other countries
More Outdoor audiences in Germany
- Revolution Race (3,343,153)
- The North Face (3,007,873)
- Jack Wolfskin (1,944,192)
- The Timberland Company (1,455,625)
- Arc'teryx (1,324,605)
Frequently asked questions
How many fans does ORTOVOX have in Germany?
ORTOVOX has an estimated audience of 270,368 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of ORTOVOX fans?
44.9% of ORTOVOX fans are female, 55.1% are male, with an average age of 37.8 years.
Which brands do ORTOVOX fans like most?
ORTOVOX fans show strongest brand affinity for Atomic Skis (92.17×), Nordic skiing (62.71×), and Traditional climbing (99.07×) over the country average.
Where do ORTOVOX fans live in Germany?
ORTOVOX fans in Germany are most concentrated in Bayern (reach 148,214), Baden-Württemberg (reach 66,633), and Nordrhein-Westfalen (reach 53,701). These three regions account for the largest share of the active audience.
What other brands do ORTOVOX fans also like?
Beyond ORTOVOX itself, the audience over-indexes on Nordic skiing (62.71×), Traditional climbing (99.07×), Fishing float (32.99×), and Telemark skiing (68.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ORTOVOX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.