Jack Wolfskin Audience in Germany
Jack Wolfskin has an estimated audience of 1,944,192 people in Germany. 50.3% are female, 49.7% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports, Outdoor recreation, Cars (film), FIFA World Cup, Nike.
The average Jack Wolfskin fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports, Outdoor recreation, Cars (film), with strongest over-indexing on Sports (1.91× the country average). Demographically, the Jack Wolfskin audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of Jack Wolfskin fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 40.4 |
| Estimated audience size | 1,944,192 |
Audience persona
The typical Jack Wolfskin fan in Germany is balanced, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 434,938 | 1.02× |
| Bayern | 308,019 | 0.99× |
| Baden-Württemberg | 255,134 | 0.96× |
| Niedersachsen | 201,287 | 1.07× |
| Hessen | 158,880 | 1.07× |
| Rheinland-Pfalz | 107,445 | 1.1× |
| Berlin | 97,558 | 1.12× |
| Sachsen | 90,942 | 0.95× |
| Schleswig-Holstein | 78,274 | 1.12× |
| Brandenburg | 55,885 | 0.93× |
| Hamburg | 50,456 | 1.15× |
| Thüringen | 43,516 | 0.88× |
| Mecklenburg-Vorpommern | 40,967 | 1.1× |
| Sachsen-Anhalt | 40,731 | 0.81× |
| Saarland | 20,271 | 0.85× |
| Bremen | 14,576 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.91× | Sports |
| Outdoor recreation | 1.89× | Sports |
| Cars (film) | 2.86× | Movies & TV |
| FIFA World Cup | 1.68× | Sports |
| Nike | 2.18× | Fashion & Accessoires |
| Winter sport | 2.29× | Sports |
| UEFA Champions League | 1.54× | Sports |
| Rossmann | 1.75× | Shopping |
| Converse | 3.33× | Fashion & Accessoires |
| Fjällräven | 5.75× | Fashion & Accessoires |
| The North Face | 3.6× | Fashion & Accessoires |
| Hiking boot | 3.33× | Fashion & Accessoires |
| IHF World Men's Handball Championship | 2.33× | Sports |
| Engelbert Strauss | 3× | Business & Career |
| Puma | 3.8× | Fashion & Accessoires |
| Burger King | 1.57× | Food & Beverages |
| Sonos | 5.27× | Technology & Electronics |
| Urban Outfitters | 3.04× | Shopping |
| Twitch | 1.8× | Games |
| Breuninger | 1.69× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.44 |
| Indulgence | JOY | 1.35 |
| Sustainability | BALANCE | 1.33 |
| Patriotism | CONSERVATISM | 1.33 |
| Sports Activity | POWER | 1.2 |
| DIY Mentality | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.8% |
| United Kingdom | 8.8% |
| United States | 8.3% |
See Jack Wolfskin audiences in other countries
More Outdoor audiences in Germany
- Revolution Race (3,343,153)
- The North Face (3,007,873)
- The Timberland Company (1,455,625)
- Arc'teryx (1,324,605)
- Vaude (1,015,794)
Frequently asked questions
How many fans does Jack Wolfskin have in Germany?
Jack Wolfskin has an estimated audience of 1,944,192 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jack Wolfskin fans?
50.3% of Jack Wolfskin fans are female, 49.7% are male, with an average age of 40.4 years.
Which brands do Jack Wolfskin fans like most?
Jack Wolfskin fans show strongest brand affinity for Sports (1.91×), Outdoor recreation (1.89×), and Cars (film) (2.86×) over the country average.
Where do Jack Wolfskin fans live in Germany?
Jack Wolfskin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 434,938), Bayern (reach 308,019), and Baden-Württemberg (reach 255,134). These three regions account for the largest share of the active audience.
What other brands do Jack Wolfskin fans also like?
Beyond Jack Wolfskin itself, the audience over-indexes on Outdoor recreation (1.89×), Cars (film) (2.86×), FIFA World Cup (1.68×), and Nike (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jack Wolfskin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.