Rascasse Audience Intelligence

Jack Wolfskin Target Market in Germany

A data profile of the people who buy, follow and care about Jack Wolfskin in Germany — modelled from more than twelve digital signal sources. Jack Wolfskin has an estimated audience of 1,890,900 people in Germany.

#3among Outdoor in Germany#433among Brand in Germany#195in Fashion & Accessoires

The average Jack Wolfskin fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sports, Outdoor recreation, FIFA World Cup, with strongest over-indexing on Sports (1.91× the country average).

Demographically, the Jack Wolfskin audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jack Wolfskin fan in Germany is balanced, around 40.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sports.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jack Wolfskin profile in Germany.

Audience size
1.9M
in Germany
Gender
50.3%♀
49.7% male
Age
40.4
average years
Country rank
#3556
Brand in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jack Wolfskin

50.3% are female, 49.7% are male, average age 40.4.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Jack Wolfskin audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age40.4
Estimated audience size1,890,900
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Jack Wolfskin audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3924%
40-4925%
50+18%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Jack Wolfskin audience comes from Germany.

Worldwide audience distribution share by country for Jack Wolfskin
CountryShare
Germany29.1%
United Kingdom8.9%
United States8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jack Wolfskin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jack Wolfskin customers by region in Germany
#RegionReachAffinity×
01Hamburg~50K1.14×
02Mecklenburg-Vorpommern~40K1.14×
03Schleswig-Holstein~80K1.11×
04Berlin~100K1.10×
05Rheinland-Pfalz~100K1.09×
06Niedersachsen~200K1.05×
07Hessen~200K1.05×
08Nordrhein-Westfalen~400K0.99×
09Bayern~300K0.96×
10Sachsen~90K0.96×
11Brandenburg~60K0.94×
12Baden-Württemberg~200K0.93×
13Bremen~20K0.92×
14Thüringen~40K0.90×
15Saarland~20K0.88×
16Sachsen-Anhalt~40K0.85×
Fig. 06

Affinity by region

Affinity by region — Jack Wolfskin, Germany
0.85×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jack Wolfskin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jack Wolfskin audience
#·InterestCategoryAffinity×
01FjällrävenFashion & Accessoires5.75×
02SonosTechnology & Electronics5.27×
03PumaFashion & Accessoires3.80×
04The North FaceFashion & Accessoires3.60×
05ConverseFashion & Accessoires3.33×
06Hiking bootFashion & Accessoires3.33×
07Urban OutfittersShopping3.04×
08Engelbert StraussBusiness & Career3.00×
09Cars (film)Movies & TV2.86×
10IHF World Men's Handball ChampionshipSports2.33×
11Winter sportSports2.29×
12NikeFashion & Accessoires2.18×
13SportsSports1.91×
14Outdoor recreationSports1.89×
15TwitchGames1.80×
16RossmannShopping1.75×
17FIFA World CupSports1.68×
18Burger KingFood & Beverages1.57×
19Müller (company)Food & Beverages1.56×
20UEFA Champions LeagueSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jack Wolfskin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jack Wolfskin audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.25×
Need for SecurityCONSERVATISM1.22×
SustainabilityBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jack Wolfskin audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.70×
IndividualismJOY0.74×
Urban LifestyleOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jack Wolfskin's target market in Germany?

Jack Wolfskin's target market in Germany covers an estimated 1,890,900 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jack Wolfskin customers?

50.3% of the Jack Wolfskin audience are female, 49.7% are male, with an average age of 40.4 years.

03

Which brands do Jack Wolfskin fans like most?

Jack Wolfskin fans show strongest brand affinity for Sports (1.91×), Outdoor recreation (1.89×), and FIFA World Cup (1.68×) over the country average.

04

Where do Jack Wolfskin fans live in Germany?

Jack Wolfskin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Jack Wolfskin fans also like?

Beyond Jack Wolfskin itself, the audience over-indexes on Outdoor recreation (1.89×), FIFA World Cup (1.68×), Cars (film) (2.86×), and Nike (2.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in Germany

See Jack Wolfskin audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jack Wolfskin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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