Hiking boot Audience in Germany
Hiking boot has an estimated audience of 3,445,711 people in Germany. 56.2% are female, 43.8% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: National park, Backcountry skiing, Food, FRITZ!Box, Home construction.
The average Hiking boot fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include National park, Backcountry skiing, Food, with strongest over-indexing on National park (8.06× the country average). Demographically, the Hiking boot audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Hiking boot fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.7 |
| Estimated audience size | 3,445,711 |
Audience persona
The typical Hiking boot fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for National park.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 735,019 | 0.97× |
| Bayern | 719,550 | 1.3× |
| Baden-Württemberg | 474,064 | 1.01× |
| Berlin | 337,259 | 2.19× |
| Hessen | 325,681 | 1.24× |
| Niedersachsen | 273,710 | 0.82× |
| Rheinland-Pfalz | 160,703 | 0.93× |
| Sachsen | 150,128 | 0.89× |
| Schleswig-Holstein | 114,837 | 0.93× |
| Hamburg | 103,905 | 1.33× |
| Brandenburg | 72,589 | 0.68× |
| Thüringen | 67,908 | 0.77× |
| Sachsen-Anhalt | 54,617 | 0.61× |
| Mecklenburg-Vorpommern | 39,879 | 0.61× |
| Saarland | 33,336 | 0.79× |
| Bremen | 27,409 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| National park | 8.06× | Travel & Leisure |
| Backcountry skiing | 5.54× | Sports |
| Food | 1.81× | Food & Beverages |
| FRITZ!Box | 3.35× | Technology & Electronics |
| Home construction | 3.13× | Home & Garden |
| Consumer electronics | 1.71× | Technology & Electronics |
| Outdoor recreation | 1.68× | Sports |
| Ski mountaineering | 5.11× | Sports |
| Winter sport | 3.11× | Sports |
| Airbnb | 2.32× | Travel & Leisure |
| Movies | 1.57× | Movies & TV |
| Ski resort | 3.69× | Travel & Leisure |
| Tyrol (state) | 3.01× | Travel & Leisure |
| Dog collar | 3.13× | Pets & Animals |
| Outdoor enthusiast | 3.05× | Sports |
| Dog health | 3.22× | Pets & Animals |
| Dog walking | 2.83× | Pets & Animals |
| Extreme sport | 3.52× | Sports |
| Norway | 3.3× | Travel & Leisure |
| Road trip | 4.77× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.24 |
| Patriotism | CONSERVATISM | 1.73 |
| Travelling | THRILL | 1.72 |
| DIY Mentality | THRILL | 1.64 |
| Sports Activity | POWER | 1.61 |
| Luxury Orientation | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 13.0% |
| Germany | 7.6% |
See Hiking boot audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hiking boot have in Germany?
Hiking boot has an estimated audience of 3,445,711 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hiking boot fans?
56.2% of Hiking boot fans are female, 43.8% are male, with an average age of 39.7 years.
Which brands do Hiking boot fans like most?
Hiking boot fans show strongest brand affinity for National park (8.06×), Backcountry skiing (5.54×), and Food (1.81×) over the country average.
Where do Hiking boot fans live in Germany?
Hiking boot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 735,019), Bayern (reach 719,550), and Baden-Württemberg (reach 474,064). These three regions account for the largest share of the active audience.
What other brands do Hiking boot fans also like?
Beyond Hiking boot itself, the audience over-indexes on Backcountry skiing (5.54×), Food (1.81×), FRITZ!Box (3.35×), and Home construction (3.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hiking boot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.