Tyrol (state) Audience in Germany
Tyrol (state) has an estimated audience of 8,452,567 people in Germany. 62.0% are female, 38.0% are male, average age 39.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Allgäu, Satire, German television comedy, Tagesschau, Alpine skiing.
The average Tyrol (state) fan in Germany is 39.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Allgäu, Satire, German television comedy, with strongest over-indexing on Allgäu (10.06× the country average). Demographically, the Tyrol (state) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sports Activity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Tyrol (state) fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 39.0 |
| Estimated audience size | 8,452,567 |
Audience persona
The typical Tyrol (state) fan in Germany is more female, around 39.0 years old, with strong Sports Activity tendencies and a notable affinity for Allgäu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,240,015 | 1.65× |
| Nordrhein-Westfalen | 1,948,512 | 1.05× |
| Baden-Württemberg | 1,575,798 | 1.37× |
| Niedersachsen | 833,991 | 1.02× |
| Hessen | 674,988 | 1.05× |
| Rheinland-Pfalz | 477,066 | 1.13× |
| Sachsen | 390,869 | 0.94× |
| Berlin | 337,498 | 0.89× |
| Schleswig-Holstein | 263,811 | 0.87× |
| Brandenburg | 212,188 | 0.81× |
| Thüringen | 197,469 | 0.92× |
| Sachsen-Anhalt | 185,073 | 0.85× |
| Hamburg | 166,746 | 0.87× |
| Mecklenburg-Vorpommern | 130,638 | 0.81× |
| Saarland | 104,865 | 1.01× |
| Bremen | 55,809 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Allgäu | 10.06× | Travel & Leisure |
| Satire | 6.43× | Literature |
| German television comedy | 7.61× | Movies & TV |
| Tagesschau | 2.32× | Movies & TV |
| Alpine skiing | 3.7× | Sports |
| Ryanair | 2.69× | Travel & Leisure |
| Roland Kaiser | 3.25× | Music & Radio |
| Catering | 4.36× | Food & Beverages |
| Ischgl | 11.07× | Travel & Leisure |
| Arnold Schwarzenegger | 5.75× | Movies & TV |
| Zillertal | 9.83× | Travel & Leisure |
| Transfermarkt | 2.52× | Sports |
| FIS Alpine Ski World Cup | 6.36× | Sports |
| ICloud | 4.06× | Technology & Electronics |
| Fressnapf | 2.98× | Shopping |
| Richard Gere | 6.12× | Movies & TV |
| Fachhochschule | 5.86× | Business & Career |
| Casino | 4.43× | Games |
| Sports betting | 4.96× | Games |
| Lake Constance | 6.06× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.7 |
| Quality Awareness | PREMIUM | 1.28 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Sustainability | BALANCE | 1.22 |
| Pet Ownership | JOY | 1.21 |
| Travelling | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.1% |
| Italy | 10.5% |
| Austria | 6.4% |
See Tyrol (state) audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tyrol (state) have in Germany?
Tyrol (state) has an estimated audience of 8,452,567 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Tyrol (state) fans?
62.0% of Tyrol (state) fans are female, 38.0% are male, with an average age of 39.0 years.
Which brands do Tyrol (state) fans like most?
Tyrol (state) fans show strongest brand affinity for Allgäu (10.06×), Satire (6.43×), and German television comedy (7.61×) over the country average.
Where do Tyrol (state) fans live in Germany?
Tyrol (state) fans in Germany are most concentrated in Bayern (reach 2,240,015), Nordrhein-Westfalen (reach 1,948,512), and Baden-Württemberg (reach 1,575,798). These three regions account for the largest share of the active audience.
What other brands do Tyrol (state) fans also like?
Beyond Tyrol (state) itself, the audience over-indexes on Satire (6.43×), German television comedy (7.61×), Tagesschau (2.32×), and Alpine skiing (3.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tyrol (state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.