Rascasse Audience Intelligence

Tyrol (state) Audience in Germany

A data profile of the people who buy, follow and care about Tyrol (state) in Germany — modelled from more than twelve digital signal sources. Tyrol (state) has an estimated audience of 8,452,567 people in Germany.

#286among Topic in Germany#34in Travel & Leisure

The average Tyrol (state) fan in Germany is 39.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Zillertal, Allgäu, Ischgl, with strongest over-indexing on Zillertal (14.82× the country average).

Demographically, the Tyrol (state) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tyrol (state) fan in Germany is more female, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Zillertal.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tyrol (state) profile in Germany.

Audience size
8.5M
in Germany
Gender
62.0%♀
38.0% male
Age
39.0
average years
Country rank
#473
Topic in Germany
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tyrol (state) fans

62.0% are female, 38.0% are male, average age 39.0.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Tyrol (state) audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age39.0
Estimated audience size8,452,567
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Tyrol (state) audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

31.1%

of the worldwide Tyrol (state) audience comes from Germany.

Worldwide audience distribution share by country for Tyrol (state)
CountryShare
Germany31.1%
Italy10.5%
Austria6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tyrol (state) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tyrol (state) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~2M1.61×
02Baden-Württemberg~1.5M1.33×
03Rheinland-Pfalz~500K1.11×
04Saarland~100K1.05×
05Hessen~700K1.04×
06Nordrhein-Westfalen~2M1.02×
07Niedersachsen~800K1.01×
08Sachsen~400K0.95×
09Thüringen~200K0.95×
10Schleswig-Holstein~300K0.89×
11Sachsen-Anhalt~200K0.88×
12Hamburg~200K0.87×
13Berlin~300K0.86×
14Mecklenburg-Vorpommern~100K0.85×
15Brandenburg~200K0.84×
16Bremen~60K0.81×
Fig. 06

Affinity by region

Affinity by region — Tyrol (state), Germany
0.81×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tyrol (state) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tyrol (state) audience
#·InterestCategoryAffinity×
01ZillertalTravel & Leisure14.82×
02IschglTravel & Leisure10.54×
03AllgäuTravel & Leisure7.32×
04Lake ConstanceTravel & Leisure5.11×
05Maite KellyMusic & Radio4.72×
06Bicycle wheelCars & Mobility4.58×
07Hot tubHome & Garden4.02×
08DairyFood & Beverages3.15×
09South TyrolTravel & Leisure2.96×
10Roland KaiserMusic & Radio2.86×
11Chihuahua (dog)Pets & Animals2.71×
12Shih TzuPets & Animals2.55×
13TUITravel & Leisure2.51×
14BeaglePets & Animals2.45×
15Alpine skiingSports2.42×
16French BulldogPets & Animals2.26×
17Labrador RetrieverPets & Animals2.26×
18HugendubelShopping2.23×
19ADACCars & Mobility1.96×
20TagesschauMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tyrol (state) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tyrol (state) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.70×
Risk AppetiteTHRILL1.57×
Pet OwnershipJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tyrol (state) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.82×
Social Media UsageJOY0.85×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tyrol (state) have in Germany?

Tyrol (state) has an estimated audience of 8,452,567 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Tyrol (state) fans?

62.0% of Tyrol (state) fans are female, 38.0% are male, with an average age of 39.0 years.

03

Which brands do Tyrol (state) fans like most?

Tyrol (state) fans show strongest brand affinity for Zillertal (14.82×), Allgäu (7.32×), and Ischgl (10.54×) over the country average.

04

Where do Tyrol (state) fans live in Germany?

Tyrol (state) fans in Germany are most concentrated in Bayern (reach ~2M), Nordrhein-Westfalen (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Tyrol (state) fans also like?

Beyond Tyrol (state) itself, the audience over-indexes on Allgäu (7.32×), Ischgl (10.54×), Roland Kaiser (2.86×), and Tagesschau (1.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Tyrol (state) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tyrol (state). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →