Rascasse Audience Intelligence

Zillertal Audience in Germany

A data profile of the people who buy, follow and care about Zillertal in Germany — modelled from more than twelve digital signal sources. Zillertal has an estimated audience of 760,312 people in Germany.

#78among Region in Germany#652among POI in Germany#661in Travel & Leisure

The average Zillertal fan in Germany is 45.1 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tyrol (state), Kitzbühel Alps, Zillertal Alps, with strongest over-indexing on Tyrol (state) (14.82× the country average).

Demographically, the Zillertal audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zillertal fan in Germany is balanced, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Tyrol (state).

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zillertal profile in Germany.

Audience size
760K
in Germany
Gender
50.4%♀
49.6% male
Age
45.1
average years
Country rank
#8267
POI in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zillertal fans

50.4% are female, 49.6% are male, average age 45.1.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Zillertal audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age45.1
Estimated audience size760,312
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Zillertal audience in Germany
Age bracketShare%
16-198%
20-2913%
30-3921%
40-4928%
50+31%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Zillertal audience comes from Germany.

Worldwide audience distribution share by country for Zillertal
CountryShare
Germany41.4%
Austria20.3%
Netherlands7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zillertal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zillertal fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.83×
02Baden-Württemberg~100K1.37×
03Sachsen~50K1.30×
04Rheinland-Pfalz~50K1.24×
05Thüringen~20K1.23×
06Hessen~70K1.13×
07Saarland~10K1.05×
08Nordrhein-Westfalen~200K0.98×
09Sachsen-Anhalt~20K0.88×
10Brandenburg~20K0.86×
11Niedersachsen~60K0.83×
12Berlin~20K0.69×
13Mecklenburg-Vorpommern~10K0.69×
14Bremen~5K0.69×
15Hamburg~10K0.67×
16Schleswig-Holstein~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Zillertal, Germany
0.62×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zillertal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zillertal audience
#·InterestCategoryAffinity×
01Kitzbühel AlpsTravel & Leisure40.39×
02Mayrhofen / Hippach im ZillertalTravel & Leisure38.38×
03Zillertal AlpsTravel & Leisure23.98×
04GlacierTravel & Leisure23.66×
05Sankt Anton am ArlbergTravel & Leisure16.45×
06KitzbühelTravel & Leisure15.10×
07Tyrol (state)Travel & Leisure14.82×
08Salzburg (state)Travel & Leisure11.43×
09InnsbruckTravel & Leisure11.14×
10Lindsey VonnSports4.86×
11HolidayCheckTravel & Leisure4.05×
12SnowTravel & Leisure3.80×
13Lieferando.deFood & Beverages3.42×
14Roland KaiserMusic & Radio3.25×
15AustriaTravel & Leisure3.07×
16SportschauSports2.50×
17Deutsche BahnCars & Mobility2.23×
18Obi (store)Shopping1.93×
19BildNews1.90×
20TagesschauMovies & TV1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zillertal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zillertal audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.85×
SpiritualityBALANCE1.79×
TraditionCONSERVATISM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zillertal audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.89×
ExtroversionTHRILL1.00×
Price SensitivityPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zillertal have in Germany?

Zillertal has an estimated audience of 760,312 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Zillertal fans?

50.4% of Zillertal fans are female, 49.6% are male, with an average age of 45.1 years.

03

Which brands do Zillertal fans like most?

Zillertal fans show strongest brand affinity for Tyrol (state) (14.82×), Kitzbühel Alps (40.39×), and Zillertal Alps (23.98×) over the country average.

04

Where do Zillertal fans live in Germany?

Zillertal fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Zillertal fans also like?

Beyond Zillertal itself, the audience over-indexes on Kitzbühel Alps (40.39×), Zillertal Alps (23.98×), Lieferando.de (3.42×), and Mayrhofen / Hippach im Zillertal (38.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Zillertal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zillertal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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