Zillertal Audience in Germany
Zillertal has an estimated audience of 760,312 people in Germany. 50.4% are female, 49.6% are male, average age 45.1. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tyrol (state), Kitzbühel Alps, Zillertal Alps, Lieferando.de, Mayrhofen / Hippach im Zillertal.
The average Zillertal fan in Germany is 45.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tyrol (state), Kitzbühel Alps, Zillertal Alps, with strongest over-indexing on Tyrol (state) (14.82× the country average). Demographically, the Zillertal audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Design Affinity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Zillertal fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 45.1 |
| Estimated audience size | 760,312 |
Audience persona
The typical Zillertal fan in Germany is balanced, around 45.1 years old, with strong Design Affinity tendencies and a notable affinity for Tyrol (state).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 227,296 | 1.86× |
| Nordrhein-Westfalen | 167,024 | 1× |
| Baden-Württemberg | 146,499 | 1.41× |
| Hessen | 67,649 | 1.17× |
| Niedersachsen | 60,250 | 0.82× |
| Sachsen | 49,286 | 1.32× |
| Rheinland-Pfalz | 47,526 | 1.25× |
| Thüringen | 23,946 | 1.24× |
| Berlin | 23,818 | 0.7× |
| Brandenburg | 19,686 | 0.83× |
| Sachsen-Anhalt | 16,799 | 0.85× |
| Schleswig-Holstein | 16,251 | 0.6× |
| Hamburg | 11,303 | 0.66× |
| Saarland | 9,431 | 1.01× |
| Mecklenburg-Vorpommern | 9,299 | 0.64× |
| Bremen | 4,183 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tyrol (state) | 14.82× | Travel & Leisure |
| Kitzbühel Alps | 40.39× | Travel & Leisure |
| Zillertal Alps | 23.98× | Travel & Leisure |
| Lieferando.de | 3.42× | Food & Beverages |
| Mayrhofen / Hippach im Zillertal | 38.38× | Travel & Leisure |
| Glacier | 23.66× | Travel & Leisure |
| Innsbruck | 11.14× | Travel & Leisure |
| Lindsey Vonn | 4.86× | Sports |
| Kitzbühel | 15.1× | Travel & Leisure |
| Sankt Anton am Arlberg | 16.45× | Travel & Leisure |
| Salzburg (state) | 11.43× | Travel & Leisure |
| HolidayCheck | 4.05× | Travel & Leisure |
| Snow | 3.8× | Travel & Leisure |
| Bild | 1.9× | News |
| Deutsche Bahn | 2.23× | Cars & Mobility |
| Roland Kaiser | 3.25× | Music & Radio |
| Sportschau | 2.5× | Sports |
| Austria | 3.07× | Travel & Leisure |
| Tagesschau | 1.78× | Movies & TV |
| Obi (store) | 1.93× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.82 |
| Tradition | CONSERVATISM | 1.53 |
| Travelling | THRILL | 1.48 |
| Sports Activity | POWER | 1.43 |
| Community Orientation | OPEN | 1.41 |
| Quality Awareness | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.4% |
| Austria | 20.3% |
| Netherlands | 7.2% |
See Zillertal audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Zillertal have in Germany?
Zillertal has an estimated audience of 760,312 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Zillertal fans?
50.4% of Zillertal fans are female, 49.6% are male, with an average age of 45.1 years.
Which brands do Zillertal fans like most?
Zillertal fans show strongest brand affinity for Tyrol (state) (14.82×), Kitzbühel Alps (40.39×), and Zillertal Alps (23.98×) over the country average.
Where do Zillertal fans live in Germany?
Zillertal fans in Germany are most concentrated in Bayern (reach 227,296), Nordrhein-Westfalen (reach 167,024), and Baden-Württemberg (reach 146,499). These three regions account for the largest share of the active audience.
What other brands do Zillertal fans also like?
Beyond Zillertal itself, the audience over-indexes on Kitzbühel Alps (40.39×), Zillertal Alps (23.98×), Lieferando.de (3.42×), and Mayrhofen / Hippach im Zillertal (38.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zillertal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.