Innsbruck Audience in Germany
Innsbruck has an estimated audience of 1,124,762 people in Germany. 53.7% are female, 46.3% are male, average age 42.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Allgäu, Satire, Felix Baumgartner, German television comedy, Tagesschau.
The average Innsbruck fan in Germany is 42.3 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Allgäu, Satire, Felix Baumgartner, with strongest over-indexing on Allgäu (13.91× the country average). Demographically, the Innsbruck audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Innsbruck fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.3 |
| Estimated audience size | 1,124,762 |
Audience persona
The typical Innsbruck fan in Germany is balanced, around 42.3 years old, with strong Sports Activity tendencies and a notable affinity for Allgäu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 490,539 | 2.71× |
| Baden-Württemberg | 242,884 | 1.58× |
| Nordrhein-Westfalen | 220,456 | 0.9× |
| Hessen | 104,914 | 1.22× |
| Niedersachsen | 87,811 | 0.8× |
| Berlin | 57,649 | 1.15× |
| Rheinland-Pfalz | 53,924 | 0.96× |
| Sachsen | 47,653 | 0.86× |
| Schleswig-Holstein | 29,572 | 0.73× |
| Hamburg | 27,074 | 1.07× |
| Brandenburg | 23,560 | 0.68× |
| Thüringen | 22,232 | 0.78× |
| Sachsen-Anhalt | 17,361 | 0.6× |
| Mecklenburg-Vorpommern | 11,813 | 0.55× |
| Saarland | 9,263 | 0.67× |
| Bremen | 7,200 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Allgäu | 13.91× | Travel & Leisure |
| Satire | 8.75× | Literature |
| Felix Baumgartner | 7.83× | Sports |
| German television comedy | 9.17× | Movies & TV |
| Tagesschau | 2.43× | Movies & TV |
| Lake Constance | 10.32× | Travel & Leisure |
| Secret Escapes | 5.62× | Travel & Leisure |
| Bicycle wheel | 7.37× | Cars & Mobility |
| Pets | 1.72× | Pets & Animals |
| Real property | 4.26× | Home & Garden |
| Western Union | 3.8× | Business & Career |
| Alpine skiing | 3.03× | Sports |
| Ryanair | 2.18× | Travel & Leisure |
| Automobiles | 1.69× | Cars & Mobility |
| Catering | 3.77× | Food & Beverages |
| Andy Borg | 3.95× | Music & Radio |
| Cyclo-cross | 7.39× | Sports |
| Stuttgart | 2.51× | Travel & Leisure |
| Phoenix Reisen | 6.51× | Travel & Leisure |
| South Tyrol | 3.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.91 |
| Pet Ownership | JOY | 1.64 |
| Design Affinity | PREMIUM | 1.5 |
| Need for Security | CONSERVATISM | 1.48 |
| Community Orientation | OPEN | 1.47 |
| LGBTQ+ Identity | OPEN | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.2% |
| Austria | 19.8% |
| Italy | 11.2% |
See Innsbruck audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Innsbruck have in Germany?
Innsbruck has an estimated audience of 1,124,762 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Innsbruck fans?
53.7% of Innsbruck fans are female, 46.3% are male, with an average age of 42.3 years.
Which brands do Innsbruck fans like most?
Innsbruck fans show strongest brand affinity for Allgäu (13.91×), Satire (8.75×), and Felix Baumgartner (7.83×) over the country average.
Where do Innsbruck fans live in Germany?
Innsbruck fans in Germany are most concentrated in Bayern (reach 490,539), Baden-Württemberg (reach 242,884), and Nordrhein-Westfalen (reach 220,456). These three regions account for the largest share of the active audience.
What other brands do Innsbruck fans also like?
Beyond Innsbruck itself, the audience over-indexes on Satire (8.75×), Felix Baumgartner (7.83×), German television comedy (9.17×), and Tagesschau (2.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Innsbruck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.