Innsbruck Audience in Germany
A data profile of the people who buy, follow and care about Innsbruck in Germany — modelled from more than twelve digital signal sources. Innsbruck has an estimated audience of 1,124,762 people in Germany.
The average Innsbruck fan in Germany is 42.3 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Tagesschau, Allgäu, Zillertal, with strongest over-indexing on Tagesschau (2.59× the country average).
Demographically, the Innsbruck audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Innsbruck fan in Germany is balanced, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Innsbruck profile in Germany.
Search interest · 12-month trend
Demographics of Innsbruck fans
53.7% are female, 46.3% are male, average age 42.3.
Gender split
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.3 |
| Estimated audience size | 1,124,762 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide Innsbruck audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 28.1% |
| Austria | 19.8% |
| Italy | 11.2% |
Geography
Where the Innsbruck audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~500K | 2.89× | |
| 02 | Baden-Württemberg | ~200K | 1.52× | |
| 03 | Hessen | ~100K | 1.15× | |
| 04 | Berlin | ~50K | 1.06× | |
| 05 | Hamburg | ~30K | 1.03× | |
| 06 | Rheinland-Pfalz | ~50K | 0.96× | |
| 07 | Nordrhein-Westfalen | ~200K | 0.86× | |
| 08 | Sachsen | ~50K | 0.86× | |
| 09 | Thüringen | ~20K | 0.82× | |
| 10 | Niedersachsen | ~90K | 0.79× | |
| 11 | Bremen | ~7K | 0.77× | |
| 12 | Schleswig-Holstein | ~30K | 0.73× | |
| 13 | Saarland | ~10K | 0.72× | |
| 14 | Brandenburg | ~20K | 0.71× | |
| 15 | Sachsen-Anhalt | ~20K | 0.63× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.58× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Innsbruck audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zell am See | Travel & Leisure | 15.91× | ||
| 02 | Zillertal | Travel & Leisure | 11.14× | ||
| 03 | Kitzbühel | Travel & Leisure | 10.34× | ||
| 04 | Bicycle wheel | Cars & Mobility | 6.64× | ||
| 05 | Allgäu | Travel & Leisure | 6.23× | ||
| 06 | Stucco | Home & Garden | 5.43× | ||
| 07 | Lake Constance | Travel & Leisure | 5.36× | ||
| 08 | Cross-country skiing | Sports | 4.67× | ||
| 09 | The Epoch Times | News | 4.03× | ||
| 10 | Andy Borg | Music & Radio | 3.90× | ||
| 11 | Felix Baumgartner | Sports | 3.01× | ||
| 12 | South Tyrol | Travel & Leisure | 3.01× | ||
| 13 | Focus | News | 2.94× | ||
| 14 | Hugendubel | Shopping | 2.77× | ||
| 15 | Bayerischer Rundfunk | Movies & TV | 2.67× | ||
| 16 | Extreme sport | Sports | 2.62× | ||
| 17 | Tagesschau | Movies & TV | 2.59× | ||
| 18 | Ski resort | Travel & Leisure | 2.56× | ||
| 19 | Müller (company) | Food & Beverages | 2.07× | ||
| 20 | Transfermarkt | Sports | 1.81× |
Personality of the Innsbruck audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.05× | |
| Risk Appetite | THRILL | 1.90× | |
| Need for Security | CONSERVATISM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.55× | |
| Social Media Usage | JOY | 0.77× | |
| DIY Mentality | THRILL | 0.78× |
Frequently asked questions
How many fans does Innsbruck have in Germany?
Innsbruck has an estimated audience of 1,124,762 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Innsbruck fans?
53.7% of Innsbruck fans are female, 46.3% are male, with an average age of 42.3 years.
Which brands do Innsbruck fans like most?
Innsbruck fans show strongest brand affinity for Tagesschau (2.59×), Allgäu (6.23×), and Zillertal (11.14×) over the country average.
Where do Innsbruck fans live in Germany?
Innsbruck fans in Germany are most concentrated in Bayern (reach ~500K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Innsbruck fans also like?
Beyond Innsbruck itself, the audience over-indexes on Allgäu (6.23×), Zillertal (11.14×), Zell am See (15.91×), and Müller (company) (2.07×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Innsbruck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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