Rascasse Audience Intelligence

Andy Borg Audience in Germany

A data profile of the people who buy, follow and care about Andy Borg in Germany — modelled from more than twelve digital signal sources. Andy Borg has an estimated audience of 3,255,348 people in Germany.

#9among Schlager in Germany#87among Person in Germany#134in Music & Radio

The average Andy Borg fan in Germany is 52.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Bata Illic, Stefan Mross, Semino Rossi, with strongest over-indexing on Bata Illic (238.74× the country average).

Demographically, the Andy Borg audience skews more female with an average age of 52.5, and over-indexes on personality traits such as Tradition, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Andy Borg fan in Germany is more female, around 52.5 years old, with strong Tradition tendencies and a notable affinity for Bata Illic.

Category: Music & Radio · Type: Person · Subtype: Schlager

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Andy Borg profile in Germany.

Audience size
3.3M
in Germany
Gender
72.1%♀
27.9% male
Age
52.5
average years
Country rank
#1915
Person in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Andy Borg fans

72.1% are female, 27.9% are male, average age 52.5.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Andy Borg audience in Germany
MetricValue
Female72.1%
Male27.9%
Average age52.5
Estimated audience size3,255,348
Fig. 03

Age distribution

Ø 52.5
average years
Age distribution of the Andy Borg audience in Germany
Age bracketShare%
16-192%
20-294%
30-399%
40-4925%
50+60%
Fig. 04

Worldwide distribution

76.3%

of the worldwide Andy Borg audience comes from Germany.

Worldwide audience distribution share by country for Andy Borg
CountryShare
Germany76.3%
Austria15.4%
Switzerland5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Andy Borg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Andy Borg fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~300K1.77×
02Sachsen-Anhalt~200K1.72×
03Thüringen~200K1.70×
04Mecklenburg-Vorpommern~100K1.46×
05Brandenburg~200K1.35×
06Bayern~600K1.02×
07Saarland~40K0.88×
08Baden-Württemberg~400K0.87×
09Rheinland-Pfalz~200K0.87×
10Niedersachsen~300K0.79×
11Nordrhein-Westfalen~600K0.71×
12Schleswig-Holstein~90K0.71×
13Hessen~200K0.65×
14Berlin~90K0.58×
15Bremen~20K0.49×
16Hamburg~40K0.47×
Fig. 06

Affinity by region

Affinity by region — Andy Borg, Germany
0.47×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Andy Borg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Andy Borg audience
#·InterestCategoryAffinity×
01Bata IllicMusic & Radio238.74×
02Tom GaebelMusic & Radio233.64×
03Hansi HinterseerMusic & Radio144.64×
04Kastelruther SpatzenMusic & Radio133.25×
05VolksmusikMusic & Radio130.58×
06Ireen SheerMusic & Radio128.18×
07Bernhard BrinkMusic & Radio113.41×
08Semino RossiMusic & Radio108.46×
09Nik P.Music & Radio100.02×
10Stefan MrossMusic & Radio98.04×
11Claudia JungMusic & Radio81.25×
12AmigosMusic & Radio78.21×
13Stefanie HertelMusic & Radio71.00×
14Vicky LeandrosMusic & Radio66.04×
15Andrea JürgensMusic & Radio64.39×
16Mary RoosMusic & Radio59.24×
17Hannelore ElsnerMovies & TV54.96×
18Katja EbsteinMusic & Radio53.89×
19MichelleMusic & Radio32.27×
20Roland KaiserMusic & Radio26.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Andy Borg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Andy Borg audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.72×
Pet OwnershipJOY1.52×
Family OrientationCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Andy Borg audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.43×
ExtroversionTHRILL0.46×
IndividualismJOY0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Andy Borg have in Germany?

Andy Borg has an estimated audience of 3,255,348 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Andy Borg fans?

72.1% of Andy Borg fans are female, 27.9% are male, with an average age of 52.5 years.

03

Which brands do Andy Borg fans like most?

Andy Borg fans show strongest brand affinity for Bata Illic (238.74×), Stefan Mross (98.04×), and Semino Rossi (108.46×) over the country average.

04

Where do Andy Borg fans live in Germany?

Andy Borg fans in Germany are most concentrated in Bayern (reach ~600K), Nordrhein-Westfalen (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Andy Borg fans also like?

Beyond Andy Borg itself, the audience over-indexes on Stefan Mross (98.04×), Semino Rossi (108.46×), Tom Gaebel (233.64×), and Kastelruther Spatzen (133.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Schlager audiences in Germany

See Andy Borg audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Andy Borg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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