Andy Borg Audience in Germany
Andy Borg has an estimated audience of 3,634,077 people in Germany. 72.1% are female, 27.9% are male, average age 52.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Bata Illic, Stefan Mross, Semino Rossi, Tom Gaebel, Kastelruther Spatzen.
The average Andy Borg fan in Germany is 52.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Bata Illic, Stefan Mross, Semino Rossi, with strongest over-indexing on Bata Illic (238.74× the country average). Demographically, the Andy Borg audience skews more female with an average age of 52.5, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Andy Borg fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 52.5 |
| Estimated audience size | 3,634,077 |
Audience persona
The typical Andy Borg fan in Germany is more female, around 52.5 years old, with strong Community Orientation tendencies and a notable affinity for Bata Illic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 627,773 | 1.07× |
| Nordrhein-Westfalen | 590,607 | 0.74× |
| Baden-Württemberg | 439,971 | 0.89× |
| Sachsen | 315,122 | 1.77× |
| Niedersachsen | 287,014 | 0.81× |
| Hessen | 188,425 | 0.68× |
| Rheinland-Pfalz | 161,436 | 0.89× |
| Sachsen-Anhalt | 154,164 | 1.64× |
| Thüringen | 152,819 | 1.65× |
| Brandenburg | 147,833 | 1.31× |
| Mecklenburg-Vorpommern | 99,660 | 1.44× |
| Berlin | 96,440 | 0.59× |
| Schleswig-Holstein | 94,531 | 0.72× |
| Hamburg | 39,559 | 0.48× |
| Saarland | 38,265 | 0.86× |
| Bremen | 14,126 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bata Illic | 238.74× | Music & Radio |
| Stefan Mross | 98.04× | Music & Radio |
| Semino Rossi | 108.46× | Music & Radio |
| Tom Gaebel | 233.64× | Music & Radio |
| Kastelruther Spatzen | 133.25× | Music & Radio |
| Hansi Hinterseer | 144.64× | Music & Radio |
| Ireen Sheer | 128.18× | Music & Radio |
| Bernhard Brink | 113.41× | Music & Radio |
| Stefanie Hertel | 71× | Music & Radio |
| Katja Ebstein | 53.89× | Music & Radio |
| Vicky Leandros | 66.04× | Music & Radio |
| Volksmusik | 130.58× | Music & Radio |
| Claudia Jung | 81.25× | Music & Radio |
| Michelle | 32.27× | Music & Radio |
| Roland Kaiser | 26.94× | Music & Radio |
| Amigos | 78.21× | Music & Radio |
| Mary Roos | 59.24× | Music & Radio |
| Nik P. | 100.02× | Music & Radio |
| Michael Hirte | 92.4× | Music & Radio |
| Romy Kirsch | 238.74× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.23 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Family Orientation | CONSERVATISM | 1.19 |
| Tradition | CONSERVATISM | 1.18 |
| Pet Ownership | JOY | 1.13 |
| Healthy Lifestyle | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.9% |
| Austria | 14.1% |
| Switzerland | 5.1% |
See Andy Borg audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Andy Borg have in Germany?
Andy Borg has an estimated audience of 3,634,077 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Andy Borg fans?
72.1% of Andy Borg fans are female, 27.9% are male, with an average age of 52.5 years.
Which brands do Andy Borg fans like most?
Andy Borg fans show strongest brand affinity for Bata Illic (238.74×), Stefan Mross (98.04×), and Semino Rossi (108.46×) over the country average.
Where do Andy Borg fans live in Germany?
Andy Borg fans in Germany are most concentrated in Bayern (reach 627,773), Nordrhein-Westfalen (reach 590,607), and Baden-Württemberg (reach 439,971). These three regions account for the largest share of the active audience.
What other brands do Andy Borg fans also like?
Beyond Andy Borg itself, the audience over-indexes on Stefan Mross (98.04×), Semino Rossi (108.46×), Tom Gaebel (233.64×), and Kastelruther Spatzen (133.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Andy Borg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.