Zell am See Audience in Germany
Zell am See has an estimated audience of 319,564 people in Germany. 52.3% are female, 47.7% are male, average age 41.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: CHECK24, Wetter.com, Billiger.de, Eminem, limango.
The average Zell am See fan in Germany is 41.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include CHECK24, Wetter.com, Billiger.de, with strongest over-indexing on CHECK24 (25.87× the country average). Demographically, the Zell am See audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Zell am See fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 41.0 |
| Estimated audience size | 319,564 |
Audience persona
The typical Zell am See fan in Germany is balanced, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for CHECK24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 117,108 | 2.28× |
| Nordrhein-Westfalen | 68,324 | 0.98× |
| Baden-Württemberg | 54,956 | 1.26× |
| Hessen | 28,978 | 1.19× |
| Niedersachsen | 26,929 | 0.87× |
| Sachsen | 18,784 | 1.2× |
| Rheinland-Pfalz | 17,533 | 1.1× |
| Berlin | 11,639 | 0.81× |
| Thüringen | 9,657 | 1.19× |
| Brandenburg | 8,961 | 0.9× |
| Schleswig-Holstein | 7,604 | 0.66× |
| Sachsen-Anhalt | 7,458 | 0.9× |
| Hamburg | 4,992 | 0.69× |
| Mecklenburg-Vorpommern | 3,711 | 0.61× |
| Saarland | 3,143 | 0.8× |
| Bremen | 1,539 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CHECK24 | 25.87× | Business & Career |
| Wetter.com | 23.12× | Home & Garden |
| Billiger.de | 30.48× | Shopping |
| Eminem | 32.37× | Music & Radio |
| limango | 22.51× | Shopping |
| Fachhochschule | 14.79× | Business & Career |
| Rossmann | 4.5× | Shopping |
| Salzburg (state) | 19.43× | Travel & Leisure |
| Innsbruck | 15.91× | Travel & Leisure |
| Verivox | 7.16× | Business & Career |
| Leipzig | 8.84× | Travel & Leisure |
| KaufDa | 9.37× | Shopping |
| Deutsch lernen | 7.24× | Business & Career |
| Galatasaray S.K. | 3.91× | Sports |
| Graz | 23.58× | Travel & Leisure |
| Austria | 4.54× | Travel & Leisure |
| ImmobilienScout24 | 4.54× | Home & Garden |
| toom Baumarkt | 5.79× | Shopping |
| DIY & Craft Ideas | 6.53× | Home & Garden |
| Pets | 2.21× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.44 |
| Design Affinity | PREMIUM | 1.72 |
| Patriotism | CONSERVATISM | 1.5 |
| Sports Activity | POWER | 1.48 |
| Need for Security | CONSERVATISM | 1.41 |
| Risk Appetite | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Hungary | 32.9% |
| Austria | 14.0% |
| Germany | 12.7% |
See Zell am See audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Zell am See have in Germany?
Zell am See has an estimated audience of 319,564 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Zell am See fans?
52.3% of Zell am See fans are female, 47.7% are male, with an average age of 41.0 years.
Which brands do Zell am See fans like most?
Zell am See fans show strongest brand affinity for CHECK24 (25.87×), Wetter.com (23.12×), and Billiger.de (30.48×) over the country average.
Where do Zell am See fans live in Germany?
Zell am See fans in Germany are most concentrated in Bayern (reach 117,108), Nordrhein-Westfalen (reach 68,324), and Baden-Württemberg (reach 54,956). These three regions account for the largest share of the active audience.
What other brands do Zell am See fans also like?
Beyond Zell am See itself, the audience over-indexes on Wetter.com (23.12×), Billiger.de (30.48×), Eminem (32.37×), and limango (22.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zell am See. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.