Zell am See Audience in Germany
A data profile of the people who buy, follow and care about Zell am See in Germany — modelled from more than twelve digital signal sources. Zell am See has an estimated audience of 319,564 people in Germany.
The average Zell am See fan in Germany is 41.0 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include CHECK24, Wetter.com, Billiger.de, with strongest over-indexing on CHECK24 (25.87× the country average).
Demographically, the Zell am See audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Zell am See fan in Germany is balanced, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for CHECK24.
At a glance
The key figures that characterise the Zell am See profile in Germany.
Search interest · 12-month trend
Demographics of Zell am See fans
52.3% are female, 47.7% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 41.0 |
| Estimated audience size | 319,564 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Zell am See audience comes from Germany.
| Country | Share |
|---|---|
| Hungary | 32.9% |
| Austria | 14.0% |
| Germany | 12.7% |
Geography
Where the Zell am See audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 2.27× | |
| 02 | Baden-Württemberg | ~50K | 1.23× | |
| 03 | Thüringen | ~10K | 1.20× | |
| 04 | Hessen | ~30K | 1.17× | |
| 05 | Sachsen | ~20K | 1.17× | |
| 06 | Rheinland-Pfalz | ~20K | 1.11× | |
| 07 | Nordrhein-Westfalen | ~70K | 0.95× | |
| 08 | Brandenburg | ~9K | 0.93× | |
| 09 | Sachsen-Anhalt | ~8K | 0.92× | |
| 10 | Saarland | ~3K | 0.87× | |
| 11 | Niedersachsen | ~30K | 0.85× | |
| 12 | Berlin | ~10K | 0.77× | |
| 13 | Hamburg | ~5K | 0.70× | |
| 14 | Schleswig-Holstein | ~8K | 0.67× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.65× | |
| 16 | Bremen | ~2K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Zell am See audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eminem | Music & Radio | 32.37× | ||
| 02 | Billiger.de | Shopping | 30.48× | ||
| 03 | CHECK24 | Business & Career | 25.87× | ||
| 04 | Graz | Travel & Leisure | 23.58× | ||
| 05 | Wetter.com | Home & Garden | 23.12× | ||
| 06 | limango | Shopping | 22.51× | ||
| 07 | Salzburg (state) | Travel & Leisure | 19.43× | ||
| 08 | Innsbruck | Travel & Leisure | 15.91× | ||
| 09 | Fachhochschule | Business & Career | 14.79× | ||
| 10 | KaufDa | Shopping | 9.37× | ||
| 11 | Leipzig | Travel & Leisure | 8.84× | ||
| 12 | Deutsch lernen | Business & Career | 7.24× | ||
| 13 | Verivox | Business & Career | 7.16× | ||
| 14 | DIY & Craft Ideas | Home & Garden | 6.53× | ||
| 15 | toom Baumarkt | Shopping | 5.79× | ||
| 16 | Austria | Travel & Leisure | 4.54× | ||
| 17 | ImmobilienScout24 | Home & Garden | 4.54× | ||
| 18 | Rossmann | Shopping | 4.50× | ||
| 19 | Galatasaray S.K. | Sports | 3.91× | ||
| 20 | FC Bayern Munich | Sports | 2.20× |
Personality of the Zell am See audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.98× | |
| Design Affinity | PREMIUM | 1.86× | |
| Pet Ownership | JOY | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.59× | |
| Extroversion | THRILL | 0.80× | |
| Price Sensitivity | PREMIUM | 0.81× |
Frequently asked questions
How many fans does Zell am See have in Germany?
Zell am See has an estimated audience of 319,564 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Zell am See fans?
52.3% of Zell am See fans are female, 47.7% are male, with an average age of 41.0 years.
Which brands do Zell am See fans like most?
Zell am See fans show strongest brand affinity for CHECK24 (25.87×), Wetter.com (23.12×), and Billiger.de (30.48×) over the country average.
Where do Zell am See fans live in Germany?
Zell am See fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Zell am See fans also like?
Beyond Zell am See itself, the audience over-indexes on Wetter.com (23.12×), Billiger.de (30.48×), Eminem (32.37×), and limango (22.51×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zell am See. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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