Rascasse Audience Intelligence

Fachhochschule Audience in Germany

A data profile of the people who buy, follow and care about Fachhochschule in Germany — modelled from more than twelve digital signal sources. Fachhochschule has an estimated audience of 1,664,443 people in Germany.

#102among Touchpoint in Germany#383in Business & Career

The average Fachhochschule fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Discount stores, Commerzbank, Germany, with strongest over-indexing on Discount stores (2.1× the country average).

Demographically, the Fachhochschule audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fachhochschule fan in Germany is more female, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for Discount stores.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fachhochschule profile in Germany.

Audience size
1.7M
in Germany
Gender
62.2%♀
37.8% male
Age
36.1
average years
Country rank
#4035
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fachhochschule fans

62.2% are female, 37.8% are male, average age 36.1.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Fachhochschule audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age36.1
Estimated audience size1,664,443
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Fachhochschule audience in Germany
Age bracketShare%
16-1926%
20-2922%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

67.8%

of the worldwide Fachhochschule audience comes from Germany.

Worldwide audience distribution share by country for Fachhochschule
CountryShare
Germany67.8%
Switzerland9.5%
Austria8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fachhochschule audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fachhochschule fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.44×
02Rheinland-Pfalz~100K1.15×
03Schleswig-Holstein~70K1.13×
04Baden-Württemberg~200K1.08×
05Hessen~100K1.08×
06Niedersachsen~200K1.06×
07Sachsen-Anhalt~40K1.04×
08Hamburg~40K1.03×
09Berlin~70K0.98×
10Thüringen~40K0.92×
11Bayern~200K0.90×
12Saarland~20K0.89×
13Brandenburg~50K0.88×
14Sachsen~70K0.87×
15Mecklenburg-Vorpommern~30K0.86×
16Bremen~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Fachhochschule, Germany
0.83×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fachhochschule audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fachhochschule audience
#·InterestCategoryAffinity×
01University of applied sciences (Finland)Business & Career43.06×
02DiscogsMusic & Radio7.55×
03Indeed.comBusiness & Career3.04×
04PostbankBusiness & Career2.86×
05RossmannShopping2.60×
06CommerzbankBusiness & Career2.57×
07JobBusiness & Career2.56×
08Deutsche BahnCars & Mobility2.29×
09VeganismFood & Beverages2.26×
10EBayShopping2.16×
11IKEAHome & Garden2.15×
12WhatsAppInternet & Social Media2.15×
13Discount storesShopping2.10×
14Amazon.comShopping2.09×
15H&MShopping2.07×
16EdekaShopping2.06×
17REWEShopping2.05×
18Politics and social issuesPolitics & Society1.77×
19SoftwareTechnology & Electronics1.71×
20GermanyTravel & Leisure1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fachhochschule audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fachhochschule audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.17×
Community OrientationOPEN2.04×
Need for SecurityCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fachhochschule audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.05×
IndividualismJOY1.13×
Family OrientationCONSERVATISM1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fachhochschule have in Germany?

Fachhochschule has an estimated audience of 1,664,443 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Fachhochschule fans?

62.2% of Fachhochschule fans are female, 37.8% are male, with an average age of 36.1 years.

03

Which brands do Fachhochschule fans like most?

Fachhochschule fans show strongest brand affinity for Discount stores (2.1×), Commerzbank (2.57×), and Germany (1.66×) over the country average.

04

Where do Fachhochschule fans live in Germany?

Fachhochschule fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fachhochschule fans also like?

Beyond Fachhochschule itself, the audience over-indexes on Commerzbank (2.57×), Germany (1.66×), Discogs (7.55×), and Rossmann (2.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Fachhochschule audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fachhochschule. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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