Fachhochschule Audience in Germany
Fachhochschule has an estimated audience of 1,664,443 people in Germany. 62.2% are female, 37.8% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: LinkedIn, Discount stores, Germany, Rossmann, Commerzbank.
The average Fachhochschule fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include LinkedIn, Discount stores, Germany, with strongest over-indexing on LinkedIn (2.63× the country average). Demographically, the Fachhochschule audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of Fachhochschule fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 36.1 |
| Estimated audience size | 1,664,443 |
Audience persona
The typical Fachhochschule fan in Germany is more female, around 36.1 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 540,603 | 1.48× |
| Baden-Württemberg | 251,558 | 1.11× |
| Bayern | 248,287 | 0.93× |
| Niedersachsen | 172,763 | 1.07× |
| Hessen | 137,904 | 1.09× |
| Rheinland-Pfalz | 94,790 | 1.14× |
| Berlin | 76,896 | 1.03× |
| Sachsen | 71,607 | 0.88× |
| Schleswig-Holstein | 68,377 | 1.14× |
| Sachsen-Anhalt | 44,582 | 1.03× |
| Brandenburg | 43,388 | 0.84× |
| Hamburg | 39,432 | 1.05× |
| Thüringen | 35,200 | 0.83× |
| Mecklenburg-Vorpommern | 25,524 | 0.8× |
| Saarland | 17,020 | 0.83× |
| Bremen | 10,666 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 2.63× | Internet & Social Media | |
| Discount stores | 2.1× | Shopping |
| Germany | 1.66× | Travel & Leisure |
| Rossmann | 2.6× | Shopping |
| Commerzbank | 2.57× | Business & Career |
| University of applied sciences (Finland) | 43.06× | Business & Career |
| Discogs | 7.55× | Music & Radio |
| Postbank | 2.86× | Business & Career |
| IKEA | 2.15× | Home & Garden |
| Indeed.com | 3.04× | Business & Career |
| Deutsche Bahn | 2.29× | Cars & Mobility |
| Veganism | 2.26× | Food & Beverages |
| 2.15× | Internet & Social Media | |
| EBay | 2.16× | Shopping |
| Amazon.com | 2.09× | Shopping |
| Politics and social issues | 1.77× | Politics & Society |
| REWE | 2.05× | Shopping |
| Edeka | 2.06× | Shopping |
| H&M | 2.07× | Shopping |
| Software | 1.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.16 |
| Early Adopter Mentality | POWER | 1.6 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Sports Activity | POWER | 1.42 |
| Individualism | JOY | 1.38 |
| Community Orientation | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.8% |
| Switzerland | 9.5% |
| Austria | 8.8% |
See Fachhochschule audiences in other countries
More Business & Career audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Fachhochschule have in Germany?
Fachhochschule has an estimated audience of 1,664,443 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Fachhochschule fans?
62.2% of Fachhochschule fans are female, 37.8% are male, with an average age of 36.1 years.
Which brands do Fachhochschule fans like most?
Fachhochschule fans show strongest brand affinity for LinkedIn (2.63×), Discount stores (2.1×), and Germany (1.66×) over the country average.
Where do Fachhochschule fans live in Germany?
Fachhochschule fans in Germany are most concentrated in Nordrhein-Westfalen (reach 540,603), Baden-Württemberg (reach 251,558), and Bayern (reach 248,287). These three regions account for the largest share of the active audience.
What other brands do Fachhochschule fans also like?
Beyond Fachhochschule itself, the audience over-indexes on Discount stores (2.1×), Germany (1.66×), Rossmann (2.6×), and Commerzbank (2.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fachhochschule. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.