Discogs Audience in Germany
Discogs has an estimated audience of 1,634,044 people in Germany. 57.1% are female, 42.9% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Industrial music, Electronic music, Tagesschau, Software, REWE.
The average Discogs fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Industrial music, Electronic music, Tagesschau, with strongest over-indexing on Industrial music (6.56× the country average). Demographically, the Discogs audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine
Demographics of Discogs fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.6 |
| Estimated audience size | 1,634,044 |
Audience persona
The typical Discogs fan in Germany is more female, around 43.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Industrial music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 391,832 | 1.1× |
| Bayern | 226,436 | 0.86× |
| Baden-Württemberg | 172,316 | 0.77× |
| Niedersachsen | 152,374 | 0.96× |
| Berlin | 110,437 | 1.51× |
| Hessen | 103,341 | 0.83× |
| Sachsen | 100,876 | 1.26× |
| Schleswig-Holstein | 65,535 | 1.12× |
| Rheinland-Pfalz | 63,060 | 0.77× |
| Thüringen | 46,418 | 1.11× |
| Hamburg | 44,858 | 1.21× |
| Brandenburg | 43,025 | 0.85× |
| Sachsen-Anhalt | 39,119 | 0.92× |
| Bremen | 19,139 | 1.37× |
| Mecklenburg-Vorpommern | 18,558 | 0.59× |
| Saarland | 15,145 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Industrial music | 6.56× | Music & Radio |
| Electronic music | 2.47× | Music & Radio |
| Tagesschau | 1.7× | Movies & TV |
| Software | 1.59× | Technology & Electronics |
| REWE | 1.76× | Shopping |
| YouTube | 1.52× | Movies & TV |
| Kaufland | 1.77× | Shopping |
| Spiegel Online | 1.67× | News |
| Bild | 1.51× | News |
| Quebec | 10.36× | Travel & Leisure |
| Obi (store) | 1.61× | Shopping |
| Netto Marken-Discount | 1.69× | Shopping |
| Indeed.com | 2.26× | Business & Career |
| Commerzbank | 1.84× | Business & Career |
| Belgium | 5.36× | Travel & Leisure |
| Mobile app | 1.62× | Technology & Electronics |
| Vinyl revival | 25.71× | Music & Radio |
| Veganism | 1.68× | Food & Beverages |
| 1.66× | Internet & Social Media | |
| Deutsche Bahn | 1.68× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.82 |
| Sustainability | BALANCE | 1.73 |
| Design Affinity | PREMIUM | 1.61 |
| Urban Lifestyle | OPEN | 1.52 |
| Pet Ownership | JOY | 1.51 |
| Sports Activity | POWER | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| United Kingdom | 9.8% |
| Germany | 9.6% |
See Discogs audiences in other countries
More Music & Radio audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Discogs have in Germany?
Discogs has an estimated audience of 1,634,044 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Discogs fans?
57.1% of Discogs fans are female, 42.9% are male, with an average age of 43.6 years.
Which brands do Discogs fans like most?
Discogs fans show strongest brand affinity for Industrial music (6.56×), Electronic music (2.47×), and Tagesschau (1.7×) over the country average.
Where do Discogs fans live in Germany?
Discogs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 391,832), Bayern (reach 226,436), and Baden-Württemberg (reach 172,316). These three regions account for the largest share of the active audience.
What other brands do Discogs fans also like?
Beyond Discogs itself, the audience over-indexes on Electronic music (2.47×), Tagesschau (1.7×), Software (1.59×), and REWE (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Discogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.