Discogs Audience in Germany
A data profile of the people who buy, follow and care about Discogs in Germany — modelled from more than twelve digital signal sources. Discogs has an estimated audience of 1,691,275 people in Germany.
The average Discogs fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Industrial music, Electronic music, Tagesschau, with strongest over-indexing on Industrial music (6.56× the country average).
Demographically, the Discogs audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Discogs fan in Germany is more female, around 43.6 years old, with strong Spirituality tendencies and a notable affinity for Industrial music.
At a glance
The key figures that characterise the Discogs profile in Germany.
Search interest · 12-month trend
Audience demographics of Discogs
57.1% are female, 42.9% are male, average age 43.6.
Gender split
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 43.6 |
| Estimated audience size | 1,691,275 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide Discogs audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.2% |
| United Kingdom | 9.8% |
| Germany | 9.6% |
Geography
Where the Discogs audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 1.43× | |
| 02 | Bremen | ~20K | 1.36× | |
| 03 | Sachsen | ~100K | 1.28× | |
| 04 | Hamburg | ~40K | 1.17× | |
| 05 | Schleswig-Holstein | ~70K | 1.15× | |
| 06 | Thüringen | ~50K | 1.10× | |
| 07 | Nordrhein-Westfalen | ~400K | 1.04× | |
| 08 | Sachsen-Anhalt | ~40K | 0.98× | |
| 09 | Niedersachsen | ~100K | 0.94× | |
| 10 | Brandenburg | ~50K | 0.89× | |
| 11 | Bayern | ~200K | 0.83× | |
| 12 | Hessen | ~100K | 0.82× | |
| 13 | Saarland | ~20K | 0.82× | |
| 14 | Rheinland-Pfalz | ~60K | 0.77× | |
| 15 | Baden-Württemberg | ~200K | 0.75× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Discogs audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vinyl revival | Music & Radio | 25.71× | ||
| 02 | Quebec | Travel & Leisure | 10.36× | ||
| 03 | Industrial music | Music & Radio | 6.56× | ||
| 04 | Belgium | Travel & Leisure | 5.36× | ||
| 05 | Electronic music | Music & Radio | 2.47× | ||
| 06 | Indeed.com | Business & Career | 2.26× | ||
| 07 | School | Kids & Family | 2.10× | ||
| 08 | Commerzbank | Business & Career | 1.84× | ||
| 09 | Kaufland | Shopping | 1.77× | ||
| 10 | REWE | Shopping | 1.76× | ||
| 11 | Tagesschau | Movies & TV | 1.70× | ||
| 12 | Netto Marken-Discount | Shopping | 1.69× | ||
| 13 | Veganism | Food & Beverages | 1.68× | ||
| 14 | Deutsche Bahn | Cars & Mobility | 1.68× | ||
| 15 | Mobile app | Technology & Electronics | 1.62× | ||
| 16 | Obi (store) | Shopping | 1.61× | ||
| 17 | Software | Technology & Electronics | 1.59× | ||
| 18 | Internet & Social Media | 1.57× | |||
| 19 | YouTube | Movies & TV | 1.52× | ||
| 20 | Bild | News | 1.51× |
Personality of the Discogs audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.77× | |
| Patriotism | CONSERVATISM | 1.68× | |
| Career Orientation | POWER | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.93× | |
| Sports Activity | POWER | 1.01× |
Frequently asked questions
How many fans does Discogs have in Germany?
Discogs has an estimated audience of 1,691,275 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Discogs fans?
57.1% of Discogs fans are female, 42.9% are male, with an average age of 43.6 years.
Which brands do Discogs fans like most?
Discogs fans show strongest brand affinity for Industrial music (6.56×), Electronic music (2.47×), and Tagesschau (1.7×) over the country average.
Where do Discogs fans live in Germany?
Discogs fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Discogs fans also like?
Beyond Discogs itself, the audience over-indexes on Electronic music (2.47×), Tagesschau (1.7×), Software (1.59×), and REWE (1.76×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Music & Radio audiences in Germany
See Discogs audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Discogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.