Discogs Audience in United States

Discogs logo

Discogs has an estimated audience of 2,532,506 people in United States. 27.2% are female, 72.8% are male, average age 40.3. Top regions: California, New York, Texas. Top brand affinities: Bonobo (musician), Pro-Ject, Turntable Lab, Vinyl revival, Peach (airline).

The average Discogs fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Bonobo (musician), Pro-Ject, Turntable Lab, with strongest over-indexing on Bonobo (musician) (95.4× the country average). Demographically, the Discogs audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Website / Newspaper / Magazine

Demographics of Discogs fans

Demographic split for Discogs audience in United States
MetricValue
Female27.2%
Male72.8%
Average age40.3
Estimated audience size2,532,506

Audience persona

The typical Discogs fan in United States is more male, around 40.3 years old, with strong Design Affinity tendencies and a notable affinity for Bonobo (musician).

Top regions in United States

Top regions ranked by reach for Discogs in United States
RegionReachAffinity
California329,2311.18×
New York171,5631.21×
Texas164,7530.76×
Florida139,2340.81×
Pennsylvania106,9341.25×
Illinois101,7981.21×
Ohio84,8421.09×
Michigan81,1031.22×
North Carolina73,7200.97×
Washington71,6821.41×
New Jersey69,9811.09×
Massachusetts65,1461.31×
Georgia61,3140.79×
Virginia59,7950.97×
Tennessee54,6381.08×
Oregon52,2621.8×
Colorado49,2771.23×
Wisconsin49,1671.29×
Minnesota48,1151.33×
Maryland46,2241.06×
Indiana43,8110.95×
Missouri41,8601.03×
Arizona41,8520.81×
Connecticut32,4151.28×
Kentucky31,7321×
South Carolina29,5350.78×
Iowa24,1901.16×
Louisiana23,1390.71×
Utah20,8100.92×
Oklahoma19,6670.7×
Arkansas18,6050.89×
Nevada18,3070.75×
Kansas16,4980.83×
Alabama16,4410.46×
New Mexico12,9081.02×
Mississippi12,5500.6×
New Hampshire12,5171.25×
Maine12,3831.37×
Idaho11,3870.9×
West Virginia10,7420.91×
Rhode Island9,6601.2×
Montana8,5491.22×
Hawaii7,1940.66×
Washington, District of Columbia6,9330.91×
Delaware6,6490.95×
Nebraska6,6160.52×
Vermont6,3671.43×
South Dakota5,4910.94×
North Dakota3,4220.66×
Wyoming2,8590.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Discogs audience
BrandAffinityCategory
Bonobo (musician)95.4×Music & Radio
Pro-Ject68.66×Music & Radio
Turntable Lab158.93×Music & Radio
Vinyl revival141.17×Music & Radio
Peach (airline)50.43×Travel & Leisure
Live For Live Music64.76×
Fact (UK magazine)31.46×Music & Radio
Speed metal31.06×Music & Radio
Sharks10.01×Music & Radio
John Coltrane39.25×Music & Radio
Record shop14.65×Music & Radio
Record Collection89.77×Music & Radio
Greyhounds5.99×Music & Radio
Miles Davis19.66×Music & Radio
Album5.18×Music & Radio
Casey3.57×Music & Radio
Enotourism25.44×Travel & Leisure
Music festivals3.35×Music & Radio
Sex Mex10.35×Music & Radio
Indie music scene16.07×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Discogs audience
TraitClusterScore
Design AffinityPREMIUM2.5
Early Adopter MentalityPOWER2.18
SustainabilityBALANCE1.97
LGBTQ+ IdentityOPEN1.74
Luxury OrientationPREMIUM1.69
Pet OwnershipJOY1.4

Worldwide distribution

Worldwide audience distribution share by country for Discogs
CountryShare
United States14.8%
United Kingdom9.8%
Germany9.6%

See Discogs audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Discogs have in United States?

Discogs has an estimated audience of 2,532,506 people in United States, concentrated in California and New York.

What is the gender split and age of Discogs fans?

27.2% of Discogs fans are female, 72.8% are male, with an average age of 40.3 years.

Which brands do Discogs fans like most?

Discogs fans show strongest brand affinity for Bonobo (musician) (95.4×), Pro-Ject (68.66×), and Turntable Lab (158.93×) over the country average.

Where do Discogs fans live in United States?

Discogs fans in United States are most concentrated in California (reach 329,231), New York (reach 171,563), and Texas (reach 164,753). These three regions account for the largest share of the active audience.

What other brands do Discogs fans also like?

Beyond Discogs itself, the audience over-indexes on Pro-Ject (68.66×), Turntable Lab (158.93×), Vinyl revival (141.17×), and Peach (airline) (50.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Discogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.