Rascasse Audience Intelligence

Discogs Audience in United States

A data profile of the people who buy, follow and care about Discogs in United States — modelled from more than twelve digital signal sources. Discogs has an estimated audience of 2,668,337 people in United States.

#336among Website / Newspaper / Magazine in United States#1175in Music & Radio

The average Discogs fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Bonobo (musician), Pro-Ject, Turntable Lab, with strongest over-indexing on Bonobo (musician) (95.4× the country average).

Demographically, the Discogs audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Discogs fan in United States is more male, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Bonobo (musician).

Category: Music & Radio · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Discogs profile in United States.

Audience size
2.7M
in United States
Gender
27.2%♀
72.8% male
Age
40.3
average years
Country rank
#11319
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Discogs

27.2% are female, 72.8% are male, average age 40.3.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Discogs audience in United States
MetricValue
Female27.2%
Male72.8%
Average age40.3
Estimated audience size2,668,337
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Discogs audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3921%
40-4925%
50+20%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Discogs audience comes from United States.

Worldwide audience distribution share by country for Discogs
CountryShare
United States15.2%
United Kingdom9.8%
Germany9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Discogs audience in United States is strongest.

Fig. 05

Top regions by affinity

Discogs fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~50K1.87×
02Vermont~6K1.39×
03Washington~70K1.35×
04Maine~10K1.33×
05Connecticut~30K1.28×
06Massachusetts~60K1.26×
07Wisconsin~50K1.25×
08Montana~9K1.23×
09Minnesota~40K1.22×
10Rhode Island~10K1.22×
11Pennsylvania~100K1.21×
12New Hampshire~10K1.21×
13Illinois~100K1.18×
14California~300K1.16×
15New York~200K1.16×
16Michigan~80K1.16×
17Colorado~50K1.15×
18Arkansas~20K1.14×
19Iowa~20K1.12×
20Ohio~90K1.11×
21New Mexico~10K1.09×
22Maryland~50K1.07×
23South Dakota~6K1.06×
24Tennessee~50K1.05×
25Kentucky~30K1.02×
26New Jersey~70K1.01×
27Missouri~40K1.01×
28Wyoming~4K0.97×
29Indiana~40K0.93×
30West Virginia~10K0.91×
31Delaware~6K0.91×
32North Carolina~70K0.90×
33Virginia~50K0.89×
34North Dakota~5K0.88×
35Idaho~10K0.87×
36Utah~20K0.86×
37Kansas~20K0.85×
38Washington, District of Columbia~7K0.85×
39Arizona~40K0.84×
40Florida~100K0.81×
41Oklahoma~20K0.79×
42Nevada~20K0.76×
43Georgia~60K0.75×
44Louisiana~20K0.75×
45Texas~200K0.73×
46South Carolina~30K0.71×
47Nebraska~8K0.66×
48Hawaii~7K0.64×
49Alabama~20K0.59×
50Mississippi~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Discogs, United States
0.58×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Discogs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Discogs audience
#·InterestCategoryAffinity×
01Disney Vacation Club Member'sTravel & Leisure191.62×
02Turntable LabMusic & Radio158.93×
03Vinyl revivalMusic & Radio141.17×
04Bonobo (musician)Music & Radio95.40×
05Record CollectionMusic & Radio89.77×
06Pro-JectMusic & Radio68.66×
07Live For Live MusicEvent64.76×
08Peach (airline)Travel & Leisure50.43×
09John ColtraneMusic & Radio39.25×
10Fact (UK magazine)Music & Radio31.46×
11Speed metalMusic & Radio31.06×
12EnotourismTravel & Leisure25.44×
13Miles DavisMusic & Radio19.66×
14DaughtersMusic & Radio14.70×
15Record shopMusic & Radio14.65×
16SharksMusic & Radio10.01×
17GreyhoundsMusic & Radio5.99×
18AlbumMusic & Radio5.18×
19CaseyMusic & Radio3.57×
20Music festivalsMusic & Radio3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Discogs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Discogs audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.40×
Design AffinityPREMIUM1.31×
Early Adopter MentalityPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Discogs audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Convenience OrientationPREMIUM0.82×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Discogs have in United States?

Discogs has an estimated audience of 2,668,337 people in United States, concentrated in California and New York.

02

What is the gender split and age of Discogs fans?

27.2% of Discogs fans are female, 72.8% are male, with an average age of 40.3 years.

03

Which brands do Discogs fans like most?

Discogs fans show strongest brand affinity for Bonobo (musician) (95.4×), Pro-Ject (68.66×), and Turntable Lab (158.93×) over the country average.

04

Where do Discogs fans live in United States?

Discogs fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Discogs fans also like?

Beyond Discogs itself, the audience over-indexes on Pro-Ject (68.66×), Turntable Lab (158.93×), Vinyl revival (141.17×), and Peach (airline) (50.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Discogs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Discogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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