Enotourism Audience in United States
Enotourism has an estimated audience of 656,140 people in United States. 48.6% are female, 51.4% are male, average age 40.5. Top regions: Arizona, Louisiana, Kentucky. Top brand affinities: Discogs, Bordeaux wine, Tesla Roadster, Javier Bardem, 7-Eleven.
The average Enotourism fan in United States is 40.5 years old, balanced, and lives primarily in Arizona. The audience is concentrated in Arizona, Louisiana, Kentucky. Top brand affinities include Discogs, Bordeaux wine, Tesla Roadster, with strongest over-indexing on Discogs (45.74× the country average). Demographically, the Enotourism audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Enotourism fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 40.5 |
| Estimated audience size | 656,140 |
Audience persona
The typical Enotourism fan in United States is balanced, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Discogs.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Arizona | 27,036 | 2.02× |
| Louisiana | 13,086 | 1.55× |
| Kentucky | 12,584 | 1.53× |
| Alabama | 12,181 | 1.33× |
| Florida | 11,687 | 0.26× |
| Tennessee | 11,604 | 0.88× |
| California | 11,571 | 0.16× |
| South Carolina | 11,521 | 1.17× |
| Idaho | 11,220 | 3.41× |
| Texas | 10,726 | 0.19× |
| North Carolina | 10,438 | 0.53× |
| Ohio | 10,396 | 0.51× |
| Georgia | 10,354 | 0.51× |
| Michigan | 10,349 | 0.6× |
| Wisconsin | 10,294 | 1.04× |
| Pennsylvania | 9,870 | 0.45× |
| Nevada | 9,720 | 1.53× |
| Oregon | 9,596 | 1.28× |
| Virginia | 9,477 | 0.59× |
| Maryland | 9,430 | 0.84× |
| New Jersey | 9,407 | 0.56× |
| Illinois | 9,257 | 0.42× |
| Minnesota | 9,197 | 0.98× |
| New York | 9,130 | 0.25× |
| Massachusetts | 9,103 | 0.7× |
| Washington | 8,886 | 0.68× |
| Colorado | 8,861 | 0.86× |
| Washington, District of Columbia | 6,251 | 3.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discogs | 45.74× | Music & Radio |
| Bordeaux wine | 52.63× | Food & Beverages |
| Tesla Roadster | 38.46× | Cars & Mobility |
| Javier Bardem | 18.3× | Movies & TV |
| 7-Eleven | 6.47× | Shopping |
| Wine tasting | 8.52× | Food & Beverages |
| Indeed.com | 4.56× | Business & Career |
| rose wine | 30.57× | Food & Beverages |
| Capital One | 4.34× | Business & Career |
| Google Maps | 4.12× | Internet & Social Media |
| Planet Fitness | 3.79× | Sports |
| Enterprise Rent-A-Car | 5.58× | Cars & Mobility |
| Malbec | 35.15× | Food & Beverages |
| Gina Carano | 12.82× | Movies & TV |
| Disneyland Paris | 9.82× | Travel & Leisure |
| Google News | 4.65× | News |
| Burgundy wine | 34.86× | Food & Beverages |
| Diaper bag | 5.06× | Kids & Family |
| Bohemian style | 5.71× | Fashion & Accessoires |
| Red wine | 6.22× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3 |
| Indulgence | JOY | 2.58 |
| Quality Awareness | PREMIUM | 2.12 |
| Travelling | THRILL | 2.02 |
| Sustainability | BALANCE | 1.54 |
| Luxury Orientation | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 33.9% |
| Spain | 12.5% |
| United States | 8.9% |
See Enotourism audiences in other countries
More Travel type audiences in United States
- Hotels (84,111,201)
- Camping (74,150,658)
- Beaches (61,204,740)
- Theme parks (49,060,589)
- Cruises (40,983,177)
Frequently asked questions
How many fans does Enotourism have in United States?
Enotourism has an estimated audience of 656,140 people in United States, concentrated in Arizona and Louisiana.
What is the gender split and age of Enotourism fans?
48.6% of Enotourism fans are female, 51.4% are male, with an average age of 40.5 years.
Which brands do Enotourism fans like most?
Enotourism fans show strongest brand affinity for Discogs (45.74×), Bordeaux wine (52.63×), and Tesla Roadster (38.46×) over the country average.
Where do Enotourism fans live in United States?
Enotourism fans in United States are most concentrated in Arizona (reach 27,036), Louisiana (reach 13,086), and Kentucky (reach 12,584). These three regions account for the largest share of the active audience.
What other brands do Enotourism fans also like?
Beyond Enotourism itself, the audience over-indexes on Bordeaux wine (52.63×), Tesla Roadster (38.46×), Javier Bardem (18.3×), and 7-Eleven (6.47×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Enotourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.