Rascasse Audience Intelligence

Enotourism Audience in United States

A data profile of the people who buy, follow and care about Enotourism in United States — modelled from more than twelve digital signal sources. Enotourism has an estimated audience of 656,140 people in United States.

#56among Travel type in United States#10301among Topic in United States#2423in Travel & Leisure

The average Enotourism fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bordeaux wine, Gina Carano, Discogs, with strongest over-indexing on Bordeaux wine (56.66× the country average).

Demographically, the Enotourism audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Enotourism fan in United States is balanced, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Bordeaux wine.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Enotourism profile in United States.

Audience size
656K
in United States
Gender
48.6%♀
51.4% male
Age
40.5
average years
Country rank
#31076
Topic in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Enotourism fans

48.6% are female, 51.4% are male, average age 40.5.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Enotourism audience in United States
MetricValue
Female48.6%
Male51.4%
Average age40.5
Estimated audience size656,140
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Enotourism audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4921%
50+23%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Enotourism audience comes from United States.

Worldwide audience distribution share by country for Enotourism
CountryShare
Italy33.9%
Spain12.5%
United States8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Enotourism audience in United States is strongest.

Fig. 05

Top regions by affinity

Enotourism fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~20K1.37×
02Washington, District of Columbia~3K1.35×
03Idaho~4K1.27×
04Oregon~8K1.10×
05Alaska~2K1.08×
06Louisiana~9K1.07×
07Hawaii~3K1.07×
08Kentucky~9K1.06×
09Alabama~10K1.05×
10Nevada~7K1.05×
11Maine~2K1.05×
12Utah~6K1.03×
13South Carolina~10K1.02×
14Connecticut~7K1.02×
15Indiana~10K1.01×
16Maryland~10K1.00×
17Mississippi~5K1.00×
18Arkansas~5K1.00×
19Kansas~5K1.00×
20New Hampshire~3K1.00×
21Montana~2K1.00×
22Delaware~2K1.00×
23South Dakota~2K1.00×
24North Dakota~1K1.00×
25Wyoming<1K1.00×
26Missouri~10K0.99×
27Colorado~10K0.99×
28Wisconsin~10K0.99×
29Oklahoma~7K0.99×
30Iowa~5K0.99×
31Nebraska~3K0.99×
32Tennessee~10K0.98×
33Minnesota~9K0.98×
34Washington~10K0.95×
35Massachusetts~10K0.95×
36Michigan~20K0.94×
37Virginia~20K0.94×
38North Carolina~20K0.93×
39New Jersey~20K0.93×
40Georgia~20K0.92×
41Ohio~20K0.92×
42Pennsylvania~20K0.91×
43Illinois~20K0.91×
44Florida~40K0.86×
45New York~30K0.86×
46Texas~50K0.85×
47California~60K0.81×
48New Mexico0.00×
49Rhode Island0.00×
50West Virginia0.00×
Fig. 06

Affinity by region

Affinity by region — Enotourism, United States
0.81×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Enotourism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Enotourism audience
#·InterestCategoryAffinity×
01Bordeaux wineFood & Beverages56.66×
02Chilean wineFood & Beverages50.57×
03Burgundy wineFood & Beverages44.39×
04rose wineFood & Beverages32.24×
05Vacation ExpressTravel & Leisure30.49×
06MalbecFood & Beverages28.02×
07DiscogsMusic & Radio25.44×
08Gina CaranoMovies & TV14.38×
09Wine tastingFood & Beverages9.63×
10ChampagneFood & Beverages6.60×
11VineyardFood & Beverages6.14×
127-ElevenShopping5.04×
13First class travelTravel & Leisure4.99×
14WineryFood & Beverages4.90×
15Sustainable energyHome & Garden4.90×
16QVCMovies & TV4.84×
17Renewable energyBusiness & Career4.56×
18Chipotle Mexican GrillFood & Beverages3.54×
19Mortgage loansBusiness & Career3.10×
20AirbnbTravel & Leisure2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Enotourism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Enotourism audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.83×
Quality AwarenessPREMIUM2.63×
Family OrientationCONSERVATISM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Enotourism audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Early Adopter MentalityPOWER0.87×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Enotourism have in United States?

Enotourism has an estimated audience of 656,140 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Enotourism fans?

48.6% of Enotourism fans are female, 51.4% are male, with an average age of 40.5 years.

03

Which brands do Enotourism fans like most?

Enotourism fans show strongest brand affinity for Bordeaux wine (56.66×), Gina Carano (14.38×), and Discogs (25.44×) over the country average.

04

Where do Enotourism fans live in United States?

Enotourism fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Enotourism fans also like?

Beyond Enotourism itself, the audience over-indexes on Gina Carano (14.38×), Discogs (25.44×), Wine tasting (9.63×), and rose wine (32.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Enotourism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Enotourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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