Rascasse Audience Intelligence

Vacation Express Target Market in United States

A data profile of the people who buy, follow and care about Vacation Express in United States — modelled from more than twelve digital signal sources. Vacation Express has an estimated audience of 477,346 people in United States.

#3861among Brand in United States#3039in Travel & Leisure

The average Vacation Express fan in United States is 42.2 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Kentucky, Georgia.

Top brand affinities include V. Sattui Winery, Guitar Hero, Hostelling International, with strongest over-indexing on V. Sattui Winery (904.76× the country average).

Demographically, the Vacation Express audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vacation Express fan in United States is more female, around 42.2 years old, with strong Travelling tendencies and a notable affinity for V. Sattui Winery.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vacation Express profile in United States.

Audience size
477K
in United States
Gender
61.4%♀
38.6% male
Age
42.2
average years
Country rank
#37659
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vacation Express

61.4% are female, 38.6% are male, average age 42.2.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Vacation Express audience in United States
MetricValue
Female61.4%
Male38.6%
Average age42.2
Estimated audience size477,346
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Vacation Express audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

81.9%

of the worldwide Vacation Express audience comes from United States.

Worldwide audience distribution share by country for Vacation Express
CountryShare
United States81.9%
Jamaica5.4%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vacation Express audience in United States is strongest.

Fig. 05

Top regions by affinity

Vacation Express customers by region in United States
#RegionReachAffinity×
01Kentucky~40K5.95×
02Ohio~60K4.02×
03Tennessee~30K2.89×
04Louisiana~20K2.59×
05Indiana~20K2.18×
06Georgia~30K2.10×
07South Carolina~10K1.99×
08Mississippi~8K1.99×
09Alabama~10K1.93×
10North Carolina~20K1.55×
11Pennsylvania~30K1.54×
12Maryland~10K1.38×
13Delaware~2K1.28×
14West Virginia~3K1.22×
15Missouri~8K1.04×
16New Jersey~10K1.00×
17Virginia~10K0.96×
18Arkansas~4K0.96×
19Illinois~10K0.92×
20Washington, District of Columbia~1K0.90×
21Kansas~3K0.87×
22Florida~30K0.86×
23New York~20K0.86×
24Alaska<1K0.82×
25Vermont<1K0.78×
26South Dakota<1K0.76×
27North Dakota<1K0.75×
28Michigan~9K0.74×
29Texas~30K0.73×
30Hawaii~1K0.72×
31Montana<1K0.70×
32Nebraska~2K0.68×
33Rhode Island~1K0.68×
34New Mexico~2K0.67×
35Oklahoma~3K0.64×
36Maine~1K0.64×
37Idaho~2K0.63×
38New Hampshire~1K0.63×
39Connecticut~3K0.61×
40Wisconsin~4K0.57×
41Iowa~2K0.56×
42Nevada~3K0.54×
43Utah~2K0.48×
44Oregon~2K0.45×
45Colorado~3K0.44×
46Minnesota~3K0.41×
47Massachusetts~4K0.40×
48Arizona~4K0.36×
49Washington~3K0.34×
50California~10K0.22×
Fig. 06

Affinity by region

Affinity by region — Vacation Express, United States
0.22×1.00×5.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vacation Express audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vacation Express audience
#·InterestCategoryAffinity×
01V. Sattui WineryBrand904.76×
02Guitar HeroGames451.61×
03National Park FoundationTravel & Leisure91.56×
04Hotel TonightTravel & Leisure90.56×
05Hope Springs (2012 film)Movies & TV89.42×
06BookIt.comTravel & Leisure58.83×
07CDWTechnology & Electronics57.41×
08Laura DernMovies & TV52.00×
09Hostelling InternationalTravel & Leisure50.78×
10Shawn JohnsonSports50.66×
11Anjelica HustonMovies & TV49.92×
12CheapOairTravel & Leisure47.24×
13The A-TeamMovies & TV42.30×
14SidewaysMovies & TV39.27×
15AsurionBusiness & Career35.48×
16Copa AirlinesTravel & Leisure34.93×
17V for Vendetta (film)Movies & TV34.53×
18TransUnionTechnology & Electronics31.48×
19Bank of AmericaBusiness & Career12.73×
20WeekBusiness & Career7.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vacation Express audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vacation Express audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.56×
IndulgenceJOY1.69×
Quality AwarenessPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vacation Express audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.01×
Pet OwnershipJOY1.04×
Healthy LifestyleBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vacation Express's target market in United States?

Vacation Express's target market in United States covers an estimated 477,346 people, concentrated in Ohio and Kentucky.

02

What is the gender split and age of Vacation Express customers?

61.4% of the Vacation Express audience are female, 38.6% are male, with an average age of 42.2 years.

03

Which brands do Vacation Express fans like most?

Vacation Express fans show strongest brand affinity for V. Sattui Winery (904.76×), Guitar Hero (451.61×), and Hostelling International (50.78×) over the country average.

04

Where do Vacation Express fans live in United States?

Vacation Express fans in United States are most concentrated in Ohio (reach ~60K), Kentucky (reach ~40K), and Georgia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Vacation Express fans also like?

Beyond Vacation Express itself, the audience over-indexes on Guitar Hero (451.61×), Hostelling International (50.78×), CheapOair (47.24×), and Hotel Tonight (90.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Vacation Express audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vacation Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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