Vacation Express Audience in United States

Vacation Express logo

Vacation Express has an estimated audience of 483,357 people in United States. 61.4% are female, 38.6% are male, average age 42.2. Top regions: Ohio, Kentucky, Georgia. Top brand affinities: V. Sattui Winery, Guitar Hero, Hostelling International, CheapOair, Hotel Tonight.

The average Vacation Express fan in United States is 42.2 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, Georgia. Top brand affinities include V. Sattui Winery, Guitar Hero, Hostelling International, with strongest over-indexing on V. Sattui Winery (904.76× the country average). Demographically, the Vacation Express audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Travelling, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Vacation Express fans

Demographic split for Vacation Express audience in United States
MetricValue
Female61.4%
Male38.6%
Average age42.2
Estimated audience size483,357

Audience persona

The typical Vacation Express fan in United States is more female, around 42.2 years old, with strong Travelling tendencies and a notable affinity for V. Sattui Winery.

Top regions in United States

Top regions ranked by reach for Vacation Express in United States
RegionReachAffinity
Ohio62,0294.17×
Kentucky37,0526.11×
Georgia31,9192.14×
Texas31,6750.76×
Tennessee30,7513.17×
Florida28,3080.87×
Pennsylvania25,2141.55×
North Carolina22,5081.55×
New York22,3750.83×
Indiana20,0262.27×
Louisiana16,2502.61×
Illinois15,3120.95×
South Carolina14,9662.06×
Alabama14,3462.12×
New Jersey12,9531.05×
Virginia11,6220.99×
Maryland11,4651.38×
California9,7920.18×
Michigan8,5680.68×
Mississippi8,2972.08×
Missouri8,2571.06×
Arkansas3,9060.98×
Wisconsin3,3250.46×
Kansas3,1290.82×
Massachusetts2,8380.3×
Oklahoma2,7680.52×
West Virginia2,6941.2×
Colorado2,6780.35×
Connecticut2,5770.53×
Arizona2,3520.24×
Nevada2,0200.43×
Minnesota1,7600.25×
Delaware1,7171.29×
Iowa1,4950.38×
Washington1,3470.14×
Washington, District of Columbia1,1850.82×
Nebraska1,1290.47×
Utah8260.19×
Oregon7890.14×
Rhode Island7450.48×
New Hampshire6500.34×
Maine4940.29×
South Dakota4790.43×
Idaho4370.18×
Montana3390.25×
New Mexico2790.11×
North Dakota2550.26×
Hawaii1760.08×
Vermont1560.18×
Alaska1370.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vacation Express audience
BrandAffinityCategory
V. Sattui Winery904.76×
Guitar Hero451.61×Games
Hostelling International50.78×Travel & Leisure
CheapOair47.24×Travel & Leisure
Hotel Tonight90.56×Travel & Leisure
Bank of America12.73×Business & Career
Laura Dern52×Movies & TV
Anjelica Huston49.92×Movies & TV
National Park Foundation91.56×Travel & Leisure
TransUnion31.48×Technology & Electronics
Sideways39.27×Movies & TV
CDW57.41×Technology & Electronics
V for Vendetta (film)34.53×Movies & TV
Week7.16×Business & Career
BookIt.com58.83×Travel & Leisure
Hope Springs (2012 film)89.42×Movies & TV
Asurion35.48×Business & Career
Omio92.96×Travel & Leisure
Copa Airlines34.93×Travel & Leisure
Super 8 (film)27.7×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vacation Express audience
TraitClusterScore
TravellingTHRILL3.04
Career OrientationPOWER2.16
IndulgenceJOY1.96
Quality AwarenessPREMIUM1.92
Convenience OrientationPREMIUM1.87
Design AffinityPREMIUM1.77

Worldwide distribution

Worldwide audience distribution share by country for Vacation Express
CountryShare
United States81.9%
Jamaica5.3%
India4.9%

See Vacation Express audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Vacation Express have in United States?

Vacation Express has an estimated audience of 483,357 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Vacation Express fans?

61.4% of Vacation Express fans are female, 38.6% are male, with an average age of 42.2 years.

Which brands do Vacation Express fans like most?

Vacation Express fans show strongest brand affinity for V. Sattui Winery (904.76×), Guitar Hero (451.61×), and Hostelling International (50.78×) over the country average.

Where do Vacation Express fans live in United States?

Vacation Express fans in United States are most concentrated in Ohio (reach 62,029), Kentucky (reach 37,052), and Georgia (reach 31,919). These three regions account for the largest share of the active audience.

What other brands do Vacation Express fans also like?

Beyond Vacation Express itself, the audience over-indexes on Guitar Hero (451.61×), Hostelling International (50.78×), CheapOair (47.24×), and Hotel Tonight (90.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vacation Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.