Rascasse Audience Intelligence

Asurion Target Market in United States

A data profile of the people who buy, follow and care about Asurion in United States — modelled from more than twelve digital signal sources. Asurion has an estimated audience of 1,715,258 people in United States.

#14among Insurances in United States#1651among Brand in United States#1161in Business & Career

The average Asurion fan in United States is 36.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Flipping Vegas, Blackbaud, DocuSign, with strongest over-indexing on Flipping Vegas (1153.85× the country average).

Demographically, the Asurion audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asurion fan in United States is more female, around 36.0 years old, with strong Travelling tendencies and a notable affinity for Flipping Vegas.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asurion profile in United States.

Audience size
1.7M
in United States
Gender
57.2%♀
42.8% male
Age
36.0
average years
Country rank
#16049
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Asurion

57.2% are female, 42.8% are male, average age 36.0.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Asurion audience in United States
MetricValue
Female57.2%
Male42.8%
Average age36.0
Estimated audience size1,715,258
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Asurion audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

83.8%

of the worldwide Asurion audience comes from United States.

Worldwide audience distribution share by country for Asurion
CountryShare
United States83.8%
Canada2.7%
Colombia2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asurion audience in United States is strongest.

Fig. 05

Top regions by affinity

Asurion customers by region in United States
#RegionReachAffinity×
01Tennessee~70K2.10×
02Louisiana~40K1.84×
03Mississippi~20K1.50×
04Alabama~40K1.48×
05Arizona~50K1.47×
06Georgia~80K1.44×
07Arkansas~20K1.44×
08Texas~200K1.43×
09Florida~200K1.35×
10South Carolina~30K1.28×
11New Mexico~10K1.25×
12Oklahoma~20K1.23×
13Nevada~20K1.13×
14North Carolina~60K1.09×
15California~200K1.03×
16Virginia~40K1.02×
17Montana~5K1.02×
18North Dakota~4K1.01×
19Iowa~10K0.98×
20Delaware~5K0.98×
21New Jersey~40K0.94×
22Indiana~30K0.94×
23Maryland~30K0.94×
24Idaho~8K0.94×
25Wyoming~2K0.94×
26Michigan~40K0.93×
27Nebraska~8K0.92×
28Colorado~20K0.91×
29Illinois~50K0.89×
30Kentucky~20K0.89×
31Missouri~20K0.88×
32Kansas~10K0.88×
33Connecticut~10K0.85×
34Hawaii~6K0.85×
35New York~80K0.84×
36Pennsylvania~50K0.83×
37South Dakota~3K0.83×
38Ohio~40K0.81×
39Alaska~3K0.78×
40Washington~30K0.76×
41Wisconsin~20K0.76×
42Washington, District of Columbia~4K0.75×
43West Virginia~6K0.74×
44Oregon~10K0.72×
45Utah~10K0.72×
46New Hampshire~5K0.70×
47Minnesota~20K0.69×
48Maine~4K0.64×
49Massachusetts~20K0.63×
50Rhode Island~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Asurion, United States
0.63×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asurion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asurion audience
#·InterestCategoryAffinity×
01Flipping VegasMovies & TV1153.85×
02Museum of the City of New YorkArts & Culture163.63×
03BlackbaudTechnology & Electronics161.33×
04PicMonkeyInternet & Social Media155.80×
05EsriTechnology & Electronics128.76×
06UC Berkeley School of LawBusiness & Career128.04×
07TeamViewerTechnology & Electronics120.35×
08Max BrennerFood & Beverages118.58×
09XeroxTechnology & Electronics113.75×
10Green AmericaPolitics & Society105.95×
11The MaidsMovies & TV68.46×
12TwilioTechnology & Electronics67.57×
13DocuSignTechnology & Electronics67.27×
14Paperless PostShopping55.55×
15Langston HughesLiterature52.19×
16Key FoodShopping38.28×
17KeyBankBusiness & Career31.55×
18Fifth Third BankBusiness & Career25.25×
19Groovy (programming language)Technology & Electronics20.00×
20The UPS StoreShopping9.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asurion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asurion audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.86×
IndividualismJOY1.74×
Quality AwarenessPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asurion audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.00×
Pet OwnershipJOY1.03×
Design AffinityPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Asurion's target market in United States?

Asurion's target market in United States covers an estimated 1,715,258 people, concentrated in Texas and California.

02

What is the gender split and age of Asurion customers?

57.2% of the Asurion audience are female, 42.8% are male, with an average age of 36.0 years.

03

Which brands do Asurion fans like most?

Asurion fans show strongest brand affinity for Flipping Vegas (1153.85×), Blackbaud (161.33×), and DocuSign (67.27×) over the country average.

04

Where do Asurion fans live in United States?

Asurion fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Asurion fans also like?

Beyond Asurion itself, the audience over-indexes on Blackbaud (161.33×), DocuSign (67.27×), TeamViewer (120.35×), and Xerox (113.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See Asurion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asurion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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