Asurion Audience in United States

Asurion logo

Asurion has an estimated audience of 1,728,099 people in United States. 57.2% are female, 42.8% are male, average age 36.0. Top regions: Texas, California, Florida. Top brand affinities: Flipping Vegas, Blackbaud, DocuSign, TeamViewer, PicMonkey.

The average Asurion fan in United States is 36.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Flipping Vegas, Blackbaud, DocuSign, with strongest over-indexing on Flipping Vegas (1153.85× the country average). Demographically, the Asurion audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Asurion fans

Demographic split for Asurion audience in United States
MetricValue
Female57.2%
Male42.8%
Average age36.0
Estimated audience size1,728,099

Audience persona

The typical Asurion fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Flipping Vegas.

Top regions in United States

Top regions ranked by reach for Asurion in United States
RegionReachAffinity
Texas216,9601.46×
California200,6191.06×
Florida161,5521.38×
New York84,0120.87×
Georgia76,7971.44×
Tennessee65,9281.9×
North Carolina59,1011.14×
Arizona54,4081.54×
Illinois54,2000.94×
Pennsylvania48,8380.84×
Ohio44,3710.83×
Virginia43,8801.04×
New Jersey42,8730.98×
Michigan41,9250.93×
Louisiana39,7601.78×
Alabama35,8351.48×
South Carolina35,0061.35×
Indiana30,3180.96×
Washington28,3700.82×
Maryland28,1970.95×
Colorado25,5560.94×
Missouri24,3810.88×
Oklahoma23,7421.24×
Massachusetts21,8630.64×
Arkansas20,4941.44×
Wisconsin20,4540.79×
Mississippi20,4431.44×
Kentucky19,7250.91×
Nevada18,2831.09×
Minnesota17,2990.7×
Connecticut14,7760.85×
Oregon14,4860.73×
Iowa14,0280.99×
Kansas11,9620.88×
New Mexico11,0531.28×
Utah10,3050.67×
Idaho8,2790.96×
Nebraska7,6590.88×
Hawaii5,9550.8×
West Virginia5,5490.69×
New Hampshire4,7650.7×
Montana4,7410.99×
Delaware4,3590.91×
Maine3,9280.63×
Washington, District of Columbia3,7980.73×
North Dakota3,5080.99×
Rhode Island3,2170.58×
South Dakota3,1950.8×
Alaska2,6260.71×
Wyoming2,2470.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asurion audience
BrandAffinityCategory
Flipping Vegas1153.85×Movies & TV
Blackbaud161.33×Technology & Electronics
DocuSign67.27×Technology & Electronics
TeamViewer120.35×Technology & Electronics
PicMonkey155.8×Internet & Social Media
Xerox113.75×Technology & Electronics
Paperless Post55.55×Shopping
Twilio67.57×Technology & Electronics
Esri128.76×Technology & Electronics
KeyBank31.55×Business & Career
Museum of the City of New York163.63×Arts & Culture
Fifth Third Bank25.25×Business & Career
The UPS Store9.56×Shopping
Langston Hughes52.19×Literature
Key Food38.28×Shopping
Green America105.95×Politics & Society
UC Berkeley School of Law128.04×Business & Career
Groovy (programming language)20×Technology & Electronics
The Maids68.46×Movies & TV
Dow Chemical Company112.41×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asurion audience
TraitClusterScore
Luxury OrientationPREMIUM4.29
LGBTQ+ IdentityOPEN2.17
Quality AwarenessPREMIUM2.06
Risk AppetiteTHRILL1.94
Career OrientationPOWER1.86
Convenience OrientationPREMIUM1.74

Worldwide distribution

Worldwide audience distribution share by country for Asurion
CountryShare
United States84.0%
Canada2.8%
Colombia2.2%

See Asurion audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Asurion have in United States?

Asurion has an estimated audience of 1,728,099 people in United States, concentrated in Texas and California.

What is the gender split and age of Asurion fans?

57.2% of Asurion fans are female, 42.8% are male, with an average age of 36.0 years.

Which brands do Asurion fans like most?

Asurion fans show strongest brand affinity for Flipping Vegas (1153.85×), Blackbaud (161.33×), and DocuSign (67.27×) over the country average.

Where do Asurion fans live in United States?

Asurion fans in United States are most concentrated in Texas (reach 216,960), California (reach 200,619), and Florida (reach 161,552). These three regions account for the largest share of the active audience.

What other brands do Asurion fans also like?

Beyond Asurion itself, the audience over-indexes on Blackbaud (161.33×), DocuSign (67.27×), TeamViewer (120.35×), and PicMonkey (155.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asurion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.