A data profile of the people who buy, follow and care about Green America in United States — modelled from more than twelve digital signal sources. Green America has an estimated audience of 304,642 people in United States.
The average Green America fan in United States is 38.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Asurion, Langston Hughes, Sustainable energy, with strongest over-indexing on Asurion (105.95× the country average).
Demographically, the Green America audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Green America fan in United States is more female, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Asurion.
The key figures that characterise the Green America profile in United States.
65.9% are female, 34.1% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 38.9 |
| Estimated audience size | 304,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
Where the Green America audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~2K | 2.27× | |
| 02 | Arizona | ~10K | 1.94× | |
| 03 | Nevada | ~4K | 1.38× | |
| 04 | Vermont | <1K | 1.34× | |
| 05 | Alaska | <1K | 1.23× | |
| 06 | South Dakota | <1K | 1.18× | |
| 07 | Montana | <1K | 1.17× | |
| 08 | Rhode Island | ~1K | 1.09× | |
| 09 | Delaware | <1K | 1.09× | |
| 10 | North Dakota | <1K | 1.08× | |
| 11 | West Virginia | ~2K | 1.06× | |
| 12 | Maine | ~1K | 1.06× | |
| 13 | New Hampshire | ~1K | 1.05× | |
| 14 | Maryland | ~5K | 1.04× | |
| 15 | Idaho | ~2K | 1.02× | |
| 16 | Hawaii | ~1K | 1.02× | |
| 17 | New Mexico | ~2K | 0.99× | |
| 18 | Nebraska | ~2K | 0.99× | |
| 19 | Mississippi | ~2K | 0.97× | |
| 20 | Washington | ~6K | 0.96× | |
| 21 | Arkansas | ~2K | 0.95× | |
| 22 | Iowa | ~2K | 0.95× | |
| 23 | Kansas | ~2K | 0.94× | |
| 24 | Oklahoma | ~3K | 0.91× | |
| 25 | California | ~30K | 0.90× | |
| 26 | Louisiana | ~4K | 0.90× | |
| 27 | Kentucky | ~3K | 0.90× | |
| 28 | Oregon | ~3K | 0.90× | |
| 29 | Connecticut | ~3K | 0.90× | |
| 30 | Utah | ~2K | 0.90× | |
| 31 | Alabama | ~4K | 0.89× | |
| 32 | Virginia | ~7K | 0.88× | |
| 33 | Massachusetts | ~5K | 0.88× | |
| 34 | Missouri | ~4K | 0.88× | |
| 35 | South Carolina | ~4K | 0.87× | |
| 36 | Wisconsin | ~4K | 0.87× | |
| 37 | Tennessee | ~5K | 0.86× | |
| 38 | Colorado | ~4K | 0.86× | |
| 39 | Minnesota | ~4K | 0.86× | |
| 40 | Indiana | ~5K | 0.85× | |
| 41 | Illinois | ~8K | 0.81× | |
| 42 | Michigan | ~6K | 0.81× | |
| 43 | Ohio | ~7K | 0.79× | |
| 44 | North Carolina | ~7K | 0.78× | |
| 45 | New Jersey | ~6K | 0.78× | |
| 46 | Pennsylvania | ~8K | 0.77× | |
| 47 | Georgia | ~7K | 0.77× | |
| 48 | New York | ~10K | 0.74× | |
| 49 | Florida | ~10K | 0.66× | |
| 50 | Texas | ~20K | 0.61× |
The strongest cross-interests of the Green America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Asurion | Business & Career | 105.95× | ||
| 02 | Langston Hughes | Literature | 66.01× | ||
| 03 | Library of Congress | Literature | 55.89× | ||
| 04 | KB Home | Home & Garden | 55.02× | ||
| 05 | Vacation Express | Travel & Leisure | 40.17× | ||
| 06 | Homeopathy | Health | 24.71× | ||
| 07 | Tig Notaro | Movies & TV | 20.86× | ||
| 08 | Thandie Newton | Movies & TV | 20.00× | ||
| 09 | American Museum of Natural History | Arts & Culture | 18.84× | ||
| 10 | Sustainable energy | Home & Garden | 16.98× | ||
| 11 | FlightAware | Travel & Leisure | 12.12× | ||
| 12 | Renewable energy | Business & Career | 11.89× | ||
| 13 | Josh Duhamel | Fashion & Accessoires | 10.82× | ||
| 14 | Yard House | Food & Beverages | 9.42× | ||
| 15 | Fertilizer | Home & Garden | 7.16× | ||
| 16 | Weather forecasting | Home & Garden | 5.55× | ||
| 17 | Organic food | Food & Beverages | 3.65× | ||
| 18 | Nonprofit organization | Politics & Society | 2.83× | ||
| 19 | Airbnb | Travel & Leisure | 2.45× | ||
| 20 | Internet & Social Media | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 4.49× | |
| Patriotism | CONSERVATISM | 2.43× | |
| Individualism | JOY | 2.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Risk Appetite | THRILL | 1.00× | |
| Luxury Orientation | PREMIUM | 1.03× |
Green America has an estimated audience of 304,642 people in United States, concentrated in California and Texas.
65.9% of Green America fans are female, 34.1% are male, with an average age of 38.9 years.
Green America fans show strongest brand affinity for Asurion (105.95×), Langston Hughes (66.01×), and Sustainable energy (16.98×) over the country average.
Green America fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Green America itself, the audience over-indexes on Langston Hughes (66.01×), Sustainable energy (16.98×), Renewable energy (11.89×), and Library of Congress (55.89×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Green America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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