Green America Audience in United States

Green America logo

Green America has an estimated audience of 304,642 people in United States. 65.9% are female, 34.1% are male, average age 38.9. Top regions: California, New York, Arizona. Top brand affinities: Asurion, Langston Hughes, Ethical consumerism, Yard House, KB Home.

The average Green America fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Arizona. Top brand affinities include Asurion, Langston Hughes, Ethical consumerism, with strongest over-indexing on Asurion (53.76× the country average). Demographically, the Green America audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Charity

Demographics of Green America fans

Demographic split for Green America audience in United States
MetricValue
Female65.9%
Male34.1%
Average age38.9
Estimated audience size304,642

Audience persona

The typical Green America fan in United States is more female, around 38.9 years old, with strong Sustainability tendencies and a notable affinity for Asurion.

Top regions in United States

Top regions ranked by reach for Green America in United States
RegionReachAffinity
California30,3980.91×
New York11,2580.66×
Arizona10,8001.74×
Illinois7,2040.71×
Texas7,1910.27×
Florida6,9740.34×
Nevada5,9352.01×
Pennsylvania5,7900.56×
Virginia5,6730.76×
Maryland5,6451.08×
Washington5,6380.92×
Massachusetts5,1220.85×
Ohio5,1030.54×
Michigan3,9650.5×
Georgia3,5950.38×
Washington, District of Columbia3,5173.84×
North Carolina3,4990.38×
New Jersey3,2660.42×
Missouri3,1240.64×
Colorado2,9700.62×
Wisconsin2,3410.51×
Minnesota2,3120.53×
Oregon2,2980.66×
Mississippi2,1140.84×
Iowa2,0410.81×
Indiana2,0160.36×
Connecticut1,9920.65×
South Carolina1,9310.42×
Louisiana1,8800.48×
Arkansas1,8780.75×
Oklahoma1,8370.54×
Kentucky1,8080.47×
Alabama1,7500.41×
West Virginia1,7461.23×
Alaska1,7422.67×
Tennessee1,6670.27×
Kansas1,6120.67×
Idaho1,6121.06×
Hawaii1,5401.18×
Montana1,5181.8×
South Dakota1,4992.13×
New Hampshire1,4381.2×
Wyoming1,4123.13×
Nebraska1,4080.92×
New Mexico1,4010.92×
Rhode Island1,3891.43×
Maine1,3881.27×
Utah1,3700.5×
Vermont1,3662.55×
Delaware1,2441.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Green America audience
BrandAffinityCategory
Asurion53.76×Business & Career
Langston Hughes47.96×Literature
Ethical consumerism17.84×Shopping
Yard House12.76×Food & Beverages
KB Home57.82×Home & Garden
Josh Duhamel15.64×Fashion & Accessoires
Thandie Newton20×Movies & TV
Aaron Paul19.39×Movies & TV
FlightAware10.13×Travel & Leisure
Library of Congress38.06×Literature
Kia Sportage17.57×Cars & Mobility
Vacation Express30.95×Travel & Leisure
Sustainable energy4.52×Home & Garden
Planet Fitness2.47×Sports
Nonprofit organization2.44×Politics & Society
Fertilizer5.85×Home & Garden
Diaper bag3.91×Kids & Family
Forgetting Sarah Marshall17.83×Movies & TV
Tig Notaro14.74×Movies & TV
Local food2.79×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Green America audience
TraitClusterScore
SustainabilityBALANCE2.54
IndividualismJOY1.68
Community OrientationOPEN1.67
PatriotismCONSERVATISM1.63
MindfulnessBALANCE1.62
Healthy LifestyleBALANCE1.59

Worldwide distribution

Worldwide audience distribution share by country for Green America
CountryShare
United States66.8%
Japan12.3%
Germany3.4%

See Green America audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Green America have in United States?

Green America has an estimated audience of 304,642 people in United States, concentrated in California and New York.

What is the gender split and age of Green America fans?

65.9% of Green America fans are female, 34.1% are male, with an average age of 38.9 years.

Which brands do Green America fans like most?

Green America fans show strongest brand affinity for Asurion (53.76×), Langston Hughes (47.96×), and Ethical consumerism (17.84×) over the country average.

Where do Green America fans live in United States?

Green America fans in United States are most concentrated in California (reach 30,398), New York (reach 11,258), and Arizona (reach 10,800). These three regions account for the largest share of the active audience.

What other brands do Green America fans also like?

Beyond Green America itself, the audience over-indexes on Langston Hughes (47.96×), Ethical consumerism (17.84×), Yard House (12.76×), and KB Home (57.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Green America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.