Rascasse Audience Intelligence

National Park Service Audience in United States

A data profile of the people who buy, follow and care about National Park Service in United States — modelled from more than twelve digital signal sources. National Park Service has an estimated audience of 5,270,487 people in United States.

#4among Charity in United States#24among NGO / Political Party in United States#402in Politics & Society

The average National Park Service fan in United States is 44.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Grand Canyon National Park, National park, Trader Joe's, with strongest over-indexing on Grand Canyon National Park (10.17× the country average).

Demographically, the National Park Service audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Park Service fan in United States is more female, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for Grand Canyon National Park.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Park Service profile in United States.

Audience size
5.3M
in United States
Gender
57.9%♀
42.1% male
Age
44.0
average years
Country rank
#6364
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Park Service fans

57.9% are female, 42.1% are male, average age 44.0.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for National Park Service audience in United States
MetricValue
Female57.9%
Male42.1%
Average age44.0
Estimated audience size5,270,487
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the National Park Service audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4923%
50+32%
Fig. 04

Worldwide distribution

97.5%

of the worldwide National Park Service audience comes from United States.

Worldwide audience distribution share by country for National Park Service
CountryShare
United States97.5%
United Kingdom0.4%
Germany0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Park Service audience in United States is strongest.

Fig. 05

Top regions by affinity

National Park Service fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K2.45×
02Montana~40K2.40×
03Wyoming~20K2.26×
04Alaska~20K2.04×
05South Dakota~20K1.52×
06New Mexico~40K1.39×
07Colorado~100K1.37×
08Virginia~200K1.33×
09Utah~60K1.27×
10Vermont~10K1.23×
11Maine~20K1.16×
12Idaho~30K1.13×
13Nebraska~30K1.10×
14Maryland~100K1.09×
15West Virginia~30K1.06×
16Washington~100K1.05×
17Hawaii~20K1.01×
18New Hampshire~20K0.99×
19Tennessee~100K0.96×
20Oregon~60K0.96×
21Wisconsin~70K0.92×
22Kansas~40K0.92×
23Missouri~80K0.90×
24Iowa~40K0.89×
25Minnesota~70K0.87×
26Arkansas~40K0.86×
27Pennsylvania~200K0.85×
28North Carolina~100K0.82×
29Arizona~90K0.82×
30Ohio~100K0.78×
31Kentucky~50K0.78×
32Oklahoma~40K0.77×
33Indiana~70K0.76×
34Nevada~40K0.75×
35Rhode Island~10K0.75×
36Delaware~10K0.75×
37Georgia~100K0.71×
38Michigan~100K0.71×
39South Carolina~60K0.71×
40California~400K0.70×
41Massachusetts~70K0.70×
42Mississippi~30K0.70×
43Illinois~100K0.66×
44Connecticut~30K0.65×
45Alabama~50K0.64×
46Florida~200K0.62×
47Louisiana~40K0.62×
48Texas~300K0.61×
49New Jersey~80K0.57×
50New York~200K0.55×
Fig. 06

Affinity by region

Affinity by region — National Park Service, United States
0.55×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Park Service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Park Service audience
#·InterestCategoryAffinity×
01Glacier National ParkTravel & Leisure13.45×
02Grand Canyon National ParkTravel & Leisure10.17×
03Grand Teton National ParkTravel & Leisure8.73×
04Zion National ParkTravel & Leisure6.56×
05U.S. Route 66Travel & Leisure4.26×
06Rocky Mountain National ParkTravel & Leisure4.25×
07PatagoniaFashion & Accessoires3.36×
08National parkTravel & Leisure3.10×
09Ski resortTravel & Leisure2.56×
10Wildlife photographyTechnology & Electronics2.35×
11Diaper bagKids & Family2.31×
12Rail transportTravel & Leisure2.14×
13MetaphysicsBusiness & Career1.88×
14Real propertyHome & Garden1.86×
15InnovationBusiness & Career1.80×
16Trader Joe'sShopping1.79×
17Planet FitnessSports1.76×
18Nonprofit organizationPolitics & Society1.59×
19CampingTravel & Leisure1.56×
20MSNNews1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Park Service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Park Service audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.45×
PatriotismCONSERVATISM2.18×
TravellingTHRILL1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Park Service audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
Family OrientationCONSERVATISM0.92×
Price SensitivityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Park Service have in United States?

National Park Service has an estimated audience of 5,270,487 people in United States, concentrated in California and Texas.

02

What is the gender split and age of National Park Service fans?

57.9% of National Park Service fans are female, 42.1% are male, with an average age of 44.0 years.

03

Which brands do National Park Service fans like most?

National Park Service fans show strongest brand affinity for Grand Canyon National Park (10.17×), National park (3.1×), and Trader Joe's (1.79×) over the country average.

04

Where do National Park Service fans live in United States?

National Park Service fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do National Park Service fans also like?

Beyond National Park Service itself, the audience over-indexes on National park (3.1×), Trader Joe's (1.79×), Planet Fitness (1.76×), and Glacier National Park (13.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for National Park Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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