National Park Service Audience in United States

National Park Service logo

National Park Service has an estimated audience of 5,273,196 people in United States. 57.9% are female, 42.1% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, Diaper bag, Grand Canyon National Park, Glacier National Park, MSN.

The average National Park Service fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, Diaper bag, Grand Canyon National Park, with strongest over-indexing on Planet Fitness (3.5× the country average). Demographically, the National Park Service audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of National Park Service fans

Demographic split for National Park Service audience in United States
MetricValue
Female57.9%
Male42.1%
Average age44.0
Estimated audience size5,273,196

Audience persona

The typical National Park Service fan in United States is more female, around 44.0 years old, with strong Sustainability tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for National Park Service in United States
RegionReachAffinity
California438,5370.76×
Texas262,7750.58×
Florida223,0210.62×
Virginia190,3461.48×
New York177,3190.6×
Pennsylvania152,4810.86×
North Carolina133,1570.84×
Colorado131,4211.58×
Ohio130,1690.8×
Washington123,9441.17×
Illinois118,0920.67×
Tennessee117,4721.11×
Georgia113,7960.7×
Maryland113,4951.25×
Michigan102,7830.75×
New Jersey81,1090.6×
Missouri77,1020.91×
Wisconsin73,5340.93×
Arizona71,1070.66×
Indiana70,4450.73×
Minnesota69,7590.92×
Massachusetts69,3780.67×
Oregon63,9631.06×
Utah60,2121.28×
South Carolina55,5190.7×
Kentucky53,0480.8×
Washington, District of Columbia45,9402.9×
Oklahoma43,6490.75×
Louisiana40,3370.59×
Nevada39,5460.78×
Iowa38,5630.89×
Connecticut35,6450.67×
Kansas35,3370.85×
Arkansas35,0130.81×
Montana34,9142.39×
New Mexico33,8631.28×
Alabama32,8880.45×
Nebraska28,8481.09×
Mississippi27,5020.63×
West Virginia26,7271.09×
Idaho25,8360.98×
Hawaii23,3401.03×
Maine23,3131.23×
New Hampshire20,4750.99×
Alaska17,7511.57×
Wyoming16,8482.16×
South Dakota14,1221.16×
Vermont13,7801.49×
Rhode Island12,0900.72×
Delaware9,4900.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Park Service audience
BrandAffinityCategory
Planet Fitness3.5×Sports
Diaper bag5.34×Kids & Family
Grand Canyon National Park13.9×Travel & Leisure
Glacier National Park23.51×Travel & Leisure
MSN2.72×News
National park3.57×Travel & Leisure
Hobby Lobby2.35×Home & Garden
Nature1.88×Home & Garden
Bass guitar3.01×Music & Radio
FC Bayern Munich3.96×Sports
Metaphysics3.25×Business & Career
Clarinet5.28×Music & Radio
Sustainable clothing9.64×Fashion & Accessoires
Aldi2.12×Shopping
Fly fishing3.7×Sports
Do it yourself (DIY)1.74×Home & Garden
Happiness1.65×Health
Saxophone4.87×Music & Radio
Cello4.73×Music & Radio
Largemouth bass5.04×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Park Service audience
TraitClusterScore
SustainabilityBALANCE3.28
TravellingTHRILL1.68
PatriotismCONSERVATISM1.64
Community OrientationOPEN1.57
Sports ActivityPOWER1.52
Design AffinityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for National Park Service
CountryShare
United States97.5%
United Kingdom0.4%
Germany0.2%

See National Park Service audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does National Park Service have in United States?

National Park Service has an estimated audience of 5,273,196 people in United States, concentrated in California and Texas.

What is the gender split and age of National Park Service fans?

57.9% of National Park Service fans are female, 42.1% are male, with an average age of 44.0 years.

Which brands do National Park Service fans like most?

National Park Service fans show strongest brand affinity for Planet Fitness (3.5×), Diaper bag (5.34×), and Grand Canyon National Park (13.9×) over the country average.

Where do National Park Service fans live in United States?

National Park Service fans in United States are most concentrated in California (reach 438,537), Texas (reach 262,775), and Florida (reach 223,021). These three regions account for the largest share of the active audience.

What other brands do National Park Service fans also like?

Beyond National Park Service itself, the audience over-indexes on Diaper bag (5.34×), Grand Canyon National Park (13.9×), Glacier National Park (23.51×), and MSN (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Park Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.