Rascasse Audience Intelligence

Wildlife photography Audience in United States

A data profile of the people who buy, follow and care about Wildlife photography in United States — modelled from more than twelve digital signal sources. Wildlife photography has an estimated audience of 18,713,769 people in United States.

#1224among Topic in United States#87in Technology & Electronics

The average Wildlife photography fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Landscape photography, Nature photography, Outdoor Photographer, with strongest over-indexing on Landscape photography (7.78× the country average).

Demographically, the Wildlife photography audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Travelling, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wildlife photography fan in United States is balanced, around 38.1 years old, with strong Travelling tendencies and a notable affinity for Landscape photography.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wildlife photography profile in United States.

Audience size
18.7M
in United States
Gender
51.9%♀
48.1% male
Age
38.1
average years
Country rank
#1782
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wildlife photography fans

51.9% are female, 48.1% are male, average age 38.1.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Wildlife photography audience in United States
MetricValue
Female51.9%
Male48.1%
Average age38.1
Estimated audience size18,713,769
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Wildlife photography audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3917%
40-4917%
50+21%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Wildlife photography audience comes from United States.

Worldwide audience distribution share by country for Wildlife photography
CountryShare
United States16.6%
Japan11.9%
China8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wildlife photography audience in United States is strongest.

Fig. 05

Top regions by affinity

Wildlife photography fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~60K2.11×
02Montana~90K1.83×
03Utah~300K1.55×
04Idaho~100K1.47×
05Oregon~300K1.37×
06Washington~500K1.34×
07Colorado~400K1.28×
08Alaska~50K1.15×
09Kansas~200K1.14×
10Maine~70K1.11×
11New Mexico~100K1.09×
12Oklahoma~200K1.07×
13South Dakota~50K1.07×
14Arkansas~200K1.04×
15New Hampshire~80K1.04×
16Missouri~300K1.03×
17West Virginia~90K1.03×
18Wisconsin~300K1.01×
19North Dakota~40K0.98×
20Nevada~200K0.97×
21Iowa~100K0.94×
22Minnesota~200K0.93×
23Mississippi~100K0.93×
24Nebraska~90K0.92×
25Arizona~300K0.91×
26Kentucky~200K0.91×
27Hawaii~70K0.91×
28Alabama~200K0.90×
29Indiana~300K0.88×
30Rhode Island~50K0.87×
31Delaware~40K0.87×
32Washington, District of Columbia~50K0.86×
33Ohio~500K0.85×
34Michigan~400K0.85×
35Pennsylvania~500K0.82×
36North Carolina~500K0.82×
37Tennessee~300K0.82×
38South Carolina~200K0.82×
39Connecticut~200K0.82×
40Virginia~400K0.79×
41Louisiana~200K0.79×
42Texas~1.5M0.78×
43Florida~1M0.78×
44California~1.5M0.76×
45Massachusetts~300K0.76×
46Georgia~400K0.72×
47Maryland~200K0.72×
48Illinois~400K0.69×
49New Jersey~300K0.68×
50New York~600K0.62×
Fig. 06

Affinity by region

Affinity by region — Wildlife photography, United States
0.62×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wildlife photography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wildlife photography audience
#·InterestCategoryAffinity×
01Landscape photographyTechnology & Electronics7.78×
02Outdoor PhotographerArts & Culture7.05×
03Macro photographyArts & Culture6.79×
04Nature photographyTechnology & Electronics6.20×
05WaterfowlPets & Animals5.90×
06BirdwatchingPets & Animals5.89×
07Documentary photographyTechnology & Electronics5.67×
08Travel photographyTechnology & Electronics5.43×
09Fine-art photographyTechnology & Electronics4.09×
10Shelter DogsPets & Animals3.98×
11Travel AdventuresTravel & Leisure3.54×
12Trophy huntingSports3.08×
13WildlifeTravel & Leisure2.95×
14Dog walkingPets & Animals2.74×
15PhotographerTechnology & Electronics2.15×
16SupermanMovies & TV1.83×
17BeautyBeauty & Wellness1.75×
18Mitch McConnellPolitics & Society1.69×
19Online shoppingShopping1.52×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wildlife photography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wildlife photography audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.47×
MindfulnessBALANCE1.79×
PatriotismCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wildlife photography audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Need for SecurityCONSERVATISM0.91×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wildlife photography have in United States?

Wildlife photography has an estimated audience of 18,713,769 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wildlife photography fans?

51.9% of Wildlife photography fans are female, 48.1% are male, with an average age of 38.1 years.

03

Which brands do Wildlife photography fans like most?

Wildlife photography fans show strongest brand affinity for Landscape photography (7.78×), Nature photography (6.2×), and Outdoor Photographer (7.05×) over the country average.

04

Where do Wildlife photography fans live in United States?

Wildlife photography fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Wildlife photography fans also like?

Beyond Wildlife photography itself, the audience over-indexes on Nature photography (6.2×), Outdoor Photographer (7.05×), Travel photography (5.43×), and Wildlife (2.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Wildlife photography audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildlife photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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