Wildlife photography Audience in United States

Wildlife photography logo

Wildlife photography has an estimated audience of 18,713,769 people in United States. 51.9% are female, 48.1% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Landscape photography, Nature photography, Outdoor Photographer, Travel photography, Wildlife.

The average Wildlife photography fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Landscape photography, Nature photography, Outdoor Photographer, with strongest over-indexing on Landscape photography (7.78× the country average). Demographically, the Wildlife photography audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Wildlife photography fans

Demographic split for Wildlife photography audience in United States
MetricValue
Female51.9%
Male48.1%
Average age38.1
Estimated audience size18,713,769

Audience persona

The typical Wildlife photography fan in United States is balanced, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Landscape photography.

Top regions in United States

Top regions ranked by reach for Wildlife photography in United States
RegionReachAffinity
California1,629,2950.79×
Texas1,244,6770.77×
Florida1,009,6040.8×
New York660,4950.63×
Washington539,6371.44×
Pennsylvania488,0280.77×
Ohio458,8410.8×
North Carolina451,4730.8×
Michigan413,2700.84×
Illinois402,4430.65×
Georgia389,4020.68×
Colorado383,2591.3×
Virginia343,8710.75×
Oregon318,4641.48×
Tennessee309,3670.82×
Arizona307,0470.8×
Indiana295,5430.86×
Missouri288,6290.96×
Massachusetts277,9160.75×
New Jersey271,5970.57×
Wisconsin266,4550.95×
Utah258,5261.54×
Minnesota254,3450.95×
Oklahoma222,0721.07×
Alabama218,2860.83×
Kentucky215,7680.92×
South Carolina210,2920.75×
Maryland195,0640.61×
Nevada192,4741.06×
Louisiana170,8110.71×
Arkansas167,7771.09×
Idaho163,8331.75×
Kansas158,9051.08×
Iowa149,6770.97×
Mississippi131,8730.86×
Connecticut129,9330.69×
Montana121,5992.34×
New Mexico106,7981.14×
West Virginia86,0190.99×
Wyoming82,6312.98×
Maine81,2231.21×
New Hampshire80,8431.1×
Nebraska79,1630.84×
Hawaii62,8390.78×
Alaska57,6741.44×
South Dakota48,4711.12×
Washington, District of Columbia42,1790.75×
Vermont37,8641.15×
Rhode Island37,4280.63×
North Dakota33,7100.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wildlife photography audience
BrandAffinityCategory
Landscape photography7.78×Technology & Electronics
Nature photography6.2×Technology & Electronics
Outdoor Photographer7.05×Arts & Culture
Travel photography5.43×Technology & Electronics
Wildlife2.95×Travel & Leisure
Waterfowl5.9×Pets & Animals
Beauty1.75×Beauty & Wellness
Superman1.83×Movies & TV
Travel Adventures3.54×Travel & Leisure
Online shopping1.52×Shopping
Outdoor recreation1.52×Sports
Birdwatching5.89×Pets & Animals
Shelter Dogs3.98×Pets & Animals
Dog walking2.74×Pets & Animals
Trophy hunting3.08×Sports
Documentary photography5.67×Technology & Electronics
Fine-art photography4.09×Technology & Electronics
Photographer2.15×Technology & Electronics
Macro photography6.79×Arts & Culture
Animal welfare2.11×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wildlife photography audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.89
SustainabilityBALANCE1.83
Pet OwnershipJOY1.68
Luxury OrientationPREMIUM1.58
TravellingTHRILL1.56
Sports ActivityPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for Wildlife photography
CountryShare
United States16.6%
Japan11.9%
China8.0%

See Wildlife photography audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Wildlife photography have in United States?

Wildlife photography has an estimated audience of 18,713,769 people in United States, concentrated in California and Texas.

What is the gender split and age of Wildlife photography fans?

51.9% of Wildlife photography fans are female, 48.1% are male, with an average age of 38.1 years.

Which brands do Wildlife photography fans like most?

Wildlife photography fans show strongest brand affinity for Landscape photography (7.78×), Nature photography (6.2×), and Outdoor Photographer (7.05×) over the country average.

Where do Wildlife photography fans live in United States?

Wildlife photography fans in United States are most concentrated in California (reach 1,629,295), Texas (reach 1,244,677), and Florida (reach 1,009,604). These three regions account for the largest share of the active audience.

What other brands do Wildlife photography fans also like?

Beyond Wildlife photography itself, the audience over-indexes on Nature photography (6.2×), Outdoor Photographer (7.05×), Travel photography (5.43×), and Wildlife (2.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wildlife photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.