Rascasse Audience Intelligence

Shelter Dogs Audience in United States

A data profile of the people who buy, follow and care about Shelter Dogs in United States — modelled from more than twelve digital signal sources. Shelter Dogs has an estimated audience of 18,140,020 people in United States.

#1276among Topic in United States#49in Pets & Animals

The average Shelter Dogs fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Pet sitting, Sustainable energy, with strongest over-indexing on Dog agility (19.87× the country average).

Demographically, the Shelter Dogs audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shelter Dogs fan in United States is more female, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shelter Dogs profile in United States.

Audience size
18.1M
in United States
Gender
64.8%♀
35.2% male
Age
39.7
average years
Country rank
#1857
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shelter Dogs fans

64.8% are female, 35.2% are male, average age 39.7.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Shelter Dogs audience in United States
MetricValue
Female64.8%
Male35.2%
Average age39.7
Estimated audience size18,140,020
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Shelter Dogs audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3916%
40-4919%
50+25%
Fig. 04

Worldwide distribution

30.2%

of the worldwide Shelter Dogs audience comes from United States.

Worldwide audience distribution share by country for Shelter Dogs
CountryShare
United States30.2%
Japan14.1%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shelter Dogs audience in United States is strongest.

Fig. 05

Top regions by affinity

Shelter Dogs fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~700K1.90×
02Colorado~500K1.60×
03Ohio~900K1.57×
04California~3M1.48×
05Nevada~300K1.45×
06New Mexico~100K1.41×
07Oklahoma~300K1.30×
08Florida~1.5M1.28×
09Texas~2M1.27×
10Illinois~700K1.19×
11Utah~200K1.18×
12Oregon~200K1.17×
13Washington~400K1.14×
14North Dakota~40K1.08×
15Alabama~300K1.07×
16Louisiana~300K1.07×
17Kansas~200K1.06×
18North Carolina~600K1.05×
19Massachusetts~400K1.02×
20Indiana~300K1.02×
21Missouri~300K1.02×
22Georgia~600K1.01×
23Alaska~40K1.01×
24Arkansas~100K0.99×
25Maryland~300K0.98×
26Connecticut~200K0.98×
27Idaho~90K0.98×
28Rhode Island~50K0.94×
29South Carolina~300K0.92×
30New Jersey~400K0.90×
31Iowa~100K0.88×
32Tennessee~300K0.87×
33Michigan~400K0.86×
34Mississippi~100K0.86×
35Delaware~40K0.86×
36New York~900K0.84×
37Washington, District of Columbia~50K0.84×
38Vermont~30K0.84×
39Pennsylvania~500K0.83×
40Minnesota~200K0.83×
41New Hampshire~60K0.83×
42Montana~40K0.83×
43Virginia~400K0.82×
44Kentucky~200K0.82×
45Maine~50K0.82×
46West Virginia~70K0.80×
47South Dakota~30K0.79×
48Wisconsin~200K0.78×
49Nebraska~70K0.76×
50Hawaii~60K0.71×
Fig. 06

Affinity by region

Affinity by region — Shelter Dogs, United States
0.71×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shelter Dogs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shelter Dogs audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals19.87×
02International educationBusiness & Career17.89×
03Pet sittingPets & Animals10.68×
04Sustainable energyHome & Garden7.63×
05QVCMovies & TV7.01×
06Renewable energyBusiness & Career6.09×
07FedExBusiness & Career5.80×
08Weather forecastingHome & Garden5.40×
09RottweilerPets & Animals4.51×
10PetcoShopping4.27×
11Diaper bagKids & Family4.26×
12French BulldogPets & Animals4.02×
13Yorkshire TerrierPets & Animals3.99×
14BulldogPets & Animals3.87×
15Mortgage loansBusiness & Career3.50×
16Discount storesShopping3.27×
17Planet FitnessSports3.14×
18Shopping mallsShopping2.76×
19PinterestInternet & Social Media2.75×
20AirbnbTravel & Leisure2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shelter Dogs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shelter Dogs audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.73×
Family OrientationCONSERVATISM2.95×
Community OrientationOPEN2.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shelter Dogs audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.90×
ExtroversionTHRILL0.92×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shelter Dogs have in United States?

Shelter Dogs has an estimated audience of 18,140,020 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shelter Dogs fans?

64.8% of Shelter Dogs fans are female, 35.2% are male, with an average age of 39.7 years.

03

Which brands do Shelter Dogs fans like most?

Shelter Dogs fans show strongest brand affinity for Dog agility (19.87×), Pet sitting (10.68×), and Sustainable energy (7.63×) over the country average.

04

Where do Shelter Dogs fans live in United States?

Shelter Dogs fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Shelter Dogs fans also like?

Beyond Shelter Dogs itself, the audience over-indexes on Pet sitting (10.68×), Sustainable energy (7.63×), FedEx (5.8×), and International education (17.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Shelter Dogs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shelter Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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