Shelter Dogs Audience in United States

Shelter Dogs has an estimated audience of 18,140,020 people in United States. 64.8% are female, 35.2% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Shelter Dogs fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Shelter Dogs audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Shelter Dogs fans

Demographic split for Shelter Dogs audience in United States
MetricValue
Female64.8%
Male35.2%
Average age39.7
Estimated audience size18,140,020

Audience persona

The typical Shelter Dogs fan in United States is more female, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Shelter Dogs in United States
RegionReachAffinity
California3,041,6981.52×
Texas2,122,5391.36×
Florida1,604,7151.31×
Ohio929,9601.66×
New York882,6160.87×
Illinois761,2791.26×
Arizona743,3862.01×
North Carolina596,9921.09×
Georgia568,9751.02×
Pennsylvania507,8690.83×
Colorado478,0301.67×
Washington425,1661.17×
New Jersey410,3580.89×
Michigan406,8510.86×
Massachusetts369,0671.03×
Virginia357,7390.81×
Indiana337,6641.02×
Tennessee315,6140.87×
Maryland305,8100.98×
Missouri302,9851.04×
Alabama277,7801.1×
Oklahoma275,4971.37×
Nevada263,8301.5×
Louisiana254,8451.09×
South Carolina251,7800.92×
Oregon249,9891.2×
Minnesota212,8240.82×
Wisconsin209,1110.77×
Utah190,0421.17×
Connecticut173,6450.95×
Kentucky172,5380.76×
Kansas153,2421.07×
Arkansas148,5360.99×
New Mexico133,7071.47×
Iowa123,1220.82×
Mississippi118,1920.79×
Idaho86,0220.95×
Nebraska57,0550.63×
West Virginia55,4160.66×
New Hampshire51,5430.72×
Rhode Island48,4180.84×
Maine44,0640.68×
Washington, District of Columbia41,1020.75×
Hawaii40,4870.52×
North Dakota39,7931.07×
Delaware37,3040.75×
Alaska36,6410.94×
Montana32,8290.65×
Wyoming19,5260.73×
Vermont19,1550.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shelter Dogs audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.59×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Dog agility12.24×Pets & Animals
Petco4.57×Shopping
Planet Fitness3.29×Sports
Pet sitting5.93×Pets & Animals
Diaper bag5.16×Kids & Family
Hobby Lobby2.99×Home & Garden
Charles, Prince of Wales18.87×Politics & Society
PSV Eindhoven24.6×Sports
Aldi2.64×Shopping
Dungeons & Dragons7.4×Games
Toyota Supra8.91×Cars & Mobility
Rick and Morty4.37×Movies & TV
Pet store3.19×Pets & Animals
Pet food2.67×Pets & Animals
Disneyland Paris6.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shelter Dogs audience
TraitClusterScore
Pet OwnershipJOY3.01
LGBTQ+ IdentityOPEN2.5
Community OrientationOPEN1.93
SustainabilityBALANCE1.66
Family OrientationCONSERVATISM1.47
DIY MentalityTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Shelter Dogs
CountryShare
United States30.2%
Japan14.1%
United Kingdom6.9%

See Shelter Dogs audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Shelter Dogs have in United States?

Shelter Dogs has an estimated audience of 18,140,020 people in United States, concentrated in California and Texas.

What is the gender split and age of Shelter Dogs fans?

64.8% of Shelter Dogs fans are female, 35.2% are male, with an average age of 39.7 years.

Which brands do Shelter Dogs fans like most?

Shelter Dogs fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.59×) over the country average.

Where do Shelter Dogs fans live in United States?

Shelter Dogs fans in United States are most concentrated in California (reach 3,041,698), Texas (reach 2,122,539), and Florida (reach 1,604,715). These three regions account for the largest share of the active audience.

What other brands do Shelter Dogs fans also like?

Beyond Shelter Dogs itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.59×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shelter Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.