Shelter Dogs Audience in United States

Shelter Dogs logo

Shelter Dogs has an estimated audience of 18,140,020 people in United States. 64.8% are female, 35.2% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Product design, UK garage, Collectable, Isometric exercise, JDSU.

The average Shelter Dogs fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, UK garage, Collectable, with strongest over-indexing on Product design (4.74× the country average). Demographically, the Shelter Dogs audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Shelter Dogs fans

Demographic split for Shelter Dogs audience in United States
MetricValue
Female64.8%
Male35.2%
Average age39.7
Estimated audience size18,140,020

Audience persona

The typical Shelter Dogs fan in United States is more female, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Shelter Dogs in United States
RegionReachAffinity
California3,041,6981.52×
Texas2,122,5391.36×
Florida1,604,7151.31×
Ohio929,9601.66×
New York882,6160.87×
Illinois761,2791.26×
Arizona743,3862.01×
North Carolina596,9921.09×
Georgia568,9751.02×
Pennsylvania507,8690.83×
Colorado478,0301.67×
Washington425,1661.17×
New Jersey410,3580.89×
Michigan406,8510.86×
Massachusetts369,0671.03×
Virginia357,7390.81×
Indiana337,6641.02×
Tennessee315,6140.87×
Maryland305,8100.98×
Missouri302,9851.04×
Alabama277,7801.1×
Oklahoma275,4971.37×
Nevada263,8301.5×
Louisiana254,8451.09×
South Carolina251,7800.92×
Oregon249,9891.2×
Minnesota212,8240.82×
Wisconsin209,1110.77×
Utah190,0421.17×
Connecticut173,6450.95×
Kentucky172,5380.76×
Kansas153,2421.07×
Arkansas148,5360.99×
New Mexico133,7071.47×
Iowa123,1220.82×
Mississippi118,1920.79×
Idaho86,0220.95×
Nebraska57,0550.63×
West Virginia55,4160.66×
New Hampshire51,5430.72×
Rhode Island48,4180.84×
Maine44,0640.68×
Washington, District of Columbia41,1020.75×
Hawaii40,4870.52×
North Dakota39,7931.07×
Delaware37,3040.75×
Alaska36,6410.94×
Montana32,8290.65×
Wyoming19,5260.73×
Vermont19,1550.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shelter Dogs audience
BrandAffinityCategory
Product design4.74×Business & Career
UK garage9.33×Music & Radio
Collectable2.65×Kids & Family
Isometric exercise9.98×Sports
JDSU3.35×Business & Career
Combat sport1.69×Sports
Mothercare3.29×Kids & Family
Staycation3.06×Home & Garden
Electrolyte4.18×Health
Nebraska Cornhuskers football3.06×Sports
Urban Outfitters1.54×Shopping
Stamp collecting3.87×Home & Garden
Natural rubber1.68×Cars & Mobility
Home staging4.14×Home & Garden
Home equity1.51×Home & Garden
Pro-Ject2.27×Music & Radio
South Asian cuisine4.92×Food & Beverages
Jesse Plemons1.85×Movies & TV
Jaws2.87×Movies & TV
Emilio Estefan7.4×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shelter Dogs audience
TraitClusterScore
Pet OwnershipJOY3.01
LGBTQ+ IdentityOPEN2.5
Community OrientationOPEN1.93
SustainabilityBALANCE1.66
Family OrientationCONSERVATISM1.47
DIY MentalityTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Shelter Dogs
CountryShare
United States30.2%
Japan14.1%
United Kingdom6.9%

See Shelter Dogs audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Shelter Dogs have in United States?

Shelter Dogs has an estimated audience of 18,140,020 people in United States, concentrated in California and Texas.

What is the gender split and age of Shelter Dogs fans?

64.8% of Shelter Dogs fans are female, 35.2% are male, with an average age of 39.7 years.

Which brands do Shelter Dogs fans like most?

Shelter Dogs fans show strongest brand affinity for Product design (4.74×), UK garage (9.33×), and Collectable (2.65×) over the country average.

Where do Shelter Dogs fans live in United States?

Shelter Dogs fans in United States are most concentrated in California (reach 3,041,698), Texas (reach 2,122,539), and Florida (reach 1,604,715). These three regions account for the largest share of the active audience.

What other brands do Shelter Dogs fans also like?

Beyond Shelter Dogs itself, the audience over-indexes on UK garage (9.33×), Collectable (2.65×), Isometric exercise (9.98×), and JDSU (3.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shelter Dogs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.