Rascasse Audience Intelligence

Yorkshire Terrier Audience in United States

A data profile of the people who buy, follow and care about Yorkshire Terrier in United States — modelled from more than twelve digital signal sources. Yorkshire Terrier has an estimated audience of 23,806,508 people in United States.

#4among Dog breed in United States#889among Topic in United States#34in Pets & Animals

The average Yorkshire Terrier fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog lovers, Maltese (dog), French Bulldog, with strongest over-indexing on Dog lovers (5.92× the country average).

Demographically, the Yorkshire Terrier audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yorkshire Terrier fan in United States is more female, around 37.7 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yorkshire Terrier profile in United States.

Audience size
23.8M
in United States
Gender
65.3%♀
34.7% male
Age
37.7
average years
Country rank
#1307
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yorkshire Terrier fans

65.3% are female, 34.7% are male, average age 37.7.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Yorkshire Terrier audience in United States
MetricValue
Female65.3%
Male34.7%
Average age37.7
Estimated audience size23,806,508
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Yorkshire Terrier audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3916%
40-4919%
50+20%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Yorkshire Terrier audience comes from United States.

Worldwide audience distribution share by country for Yorkshire Terrier
CountryShare
United States25.5%
Japan17.1%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yorkshire Terrier audience in United States is strongest.

Fig. 05

Top regions by affinity

Yorkshire Terrier fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2M1.23×
02Texas~2.5M1.20×
03Mississippi~200K1.19×
04Georgia~900K1.17×
05Alabama~400K1.17×
06North Carolina~800K1.14×
07California~3M1.13×
08Alaska~60K1.13×
09Arizona~500K1.11×
10Louisiana~300K1.11×
11Tennessee~500K1.10×
12Nevada~300K1.10×
13South Carolina~400K1.09×
14Oklahoma~300K1.08×
15Virginia~600K1.07×
16Kentucky~300K1.07×
17Arkansas~200K1.06×
18Illinois~800K1.04×
19Massachusetts~500K1.04×
20Maryland~400K1.04×
21New Mexico~100K1.04×
22Connecticut~200K1.03×
23West Virginia~100K1.03×
24Idaho~100K1.02×
25New Jersey~600K1.01×
26Washington~500K1.00×
27Indiana~400K1.00×
28Rhode Island~80K1.00×
29Utah~200K0.98×
30Oregon~300K0.97×
31New York~1.5M0.95×
32Ohio~700K0.94×
33Missouri~400K0.94×
34Kansas~200K0.94×
35Nebraska~100K0.94×
36Pennsylvania~700K0.93×
37Colorado~300K0.93×
38Hawaii~90K0.92×
39Delaware~60K0.92×
40Michigan~600K0.91×
41New Hampshire~90K0.91×
42Maine~80K0.89×
43North Dakota~40K0.89×
44South Dakota~50K0.88×
45Wisconsin~300K0.87×
46Montana~60K0.87×
47Washington, District of Columbia~60K0.85×
48Minnesota~300K0.83×
49Vermont~30K0.82×
50Iowa~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Yorkshire Terrier, United States
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yorkshire Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yorkshire Terrier audience
#·InterestCategoryAffinity×
01Alaskan MalamutePets & Animals6.86×
02Maltese (dog)Pets & Animals6.71×
03Shih TzuPets & Animals6.44×
04Siberian HuskyPets & Animals6.17×
05BeaglePets & Animals6.00×
06PugPets & Animals5.99×
07Dog loversPets & Animals5.92×
08PoodlePets & Animals5.74×
09Border ColliePets & Animals5.67×
10French BulldogPets & Animals5.56×
11Pomeranian (dog)Pets & Animals5.31×
12Boxer (dog)Pets & Animals5.27×
13Chihuahua (dog)Pets & Animals5.21×
14RottweilerPets & Animals5.17×
15Scooby-DooMovies & TV4.92×
16DachshundPets & Animals4.90×
17Labrador RetrieverPets & Animals4.57×
18Golden RetrieverPets & Animals4.55×
19Dog collarPets & Animals4.32×
20BulldogPets & Animals4.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yorkshire Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yorkshire Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.34×
Healthy LifestyleBALANCE1.68×
Luxury OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yorkshire Terrier audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.01×
TraditionCONSERVATISM1.04×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yorkshire Terrier have in United States?

Yorkshire Terrier has an estimated audience of 23,806,508 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yorkshire Terrier fans?

65.3% of Yorkshire Terrier fans are female, 34.7% are male, with an average age of 37.7 years.

03

Which brands do Yorkshire Terrier fans like most?

Yorkshire Terrier fans show strongest brand affinity for Dog lovers (5.92×), Maltese (dog) (6.71×), and French Bulldog (5.56×) over the country average.

04

Where do Yorkshire Terrier fans live in United States?

Yorkshire Terrier fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Yorkshire Terrier fans also like?

Beyond Yorkshire Terrier itself, the audience over-indexes on Maltese (dog) (6.71×), French Bulldog (5.56×), Shih Tzu (6.44×), and Pug (5.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dog breed audiences in United States

See Yorkshire Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yorkshire Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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