Yorkshire Terrier Audience in United States

Yorkshire Terrier logo

Yorkshire Terrier has an estimated audience of 23,806,508 people in United States. 65.3% are female, 34.7% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Dog lovers, Maltese (dog), Scooby-Doo, French Bulldog, Shih Tzu.

The average Yorkshire Terrier fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog lovers, Maltese (dog), Scooby-Doo, with strongest over-indexing on Dog lovers (5.92× the country average). Demographically, the Yorkshire Terrier audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Yorkshire Terrier fans

Demographic split for Yorkshire Terrier audience in United States
MetricValue
Female65.3%
Male34.7%
Average age37.7
Estimated audience size23,806,508

Audience persona

The typical Yorkshire Terrier fan in United States is more female, around 37.7 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Top regions in United States

Top regions ranked by reach for Yorkshire Terrier in United States
RegionReachAffinity
California3,080,3411.18×
Texas2,592,2201.27×
Florida2,063,8611.28×
New York1,381,5211.04×
Georgia912,4991.24×
Illinois857,9671.08×
North Carolina846,9471.18×
Pennsylvania747,8970.93×
Ohio700,5010.96×
New Jersey655,8081.08×
Virginia638,6181.1×
Michigan588,7590.95×
Arizona554,7271.14×
Tennessee537,0801.12×
Massachusetts517,8641.1×
Washington497,2361.04×
Indiana442,3361.02×
Maryland436,4331.07×
Alabama394,7731.19×
South Carolina393,5471.1×
Missouri358,6800.93×
Colorado354,3250.94×
Louisiana334,0951.09×
Kentucky321,2861.08×
Wisconsin315,6130.88×
Oklahoma286,2111.08×
Minnesota276,6270.81×
Oregon266,2610.98×
Nevada254,9731.11×
Connecticut253,3281.06×
Mississippi222,3661.13×
Utah206,8440.97×
Arkansas205,7781.05×
Kansas180,5500.96×
Iowa158,7350.81×
Idaho123,3471.03×
New Mexico119,1461×
West Virginia109,7760.99×
Nebraska107,8860.9×
Hawaii90,3410.88×
New Hampshire81,5810.87×
Rhode Island74,8320.99×
Maine71,2950.84×
Washington, District of Columbia63,3980.89×
Delaware57,6280.88×
Montana54,2180.82×
Alaska46,3630.91×
South Dakota43,5420.79×
North Dakota39,0790.8×
Vermont29,1520.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yorkshire Terrier audience
BrandAffinityCategory
Dog lovers5.92×Pets & Animals
Maltese (dog)6.71×Pets & Animals
Scooby-Doo4.92×Movies & TV
French Bulldog5.56×Pets & Animals
Shih Tzu6.44×Pets & Animals
Pug5.99×Pets & Animals
Poodle5.74×Pets & Animals
Siberian Husky6.17×Pets & Animals
Beagle6×Pets & Animals
Chihuahua (dog)5.21×Pets & Animals
Pomeranian (dog)5.31×Pets & Animals
Labrador Retriever4.57×Pets & Animals
Golden Retriever4.55×Pets & Animals
Dachshund4.9×Pets & Animals
Dog collar4.32×Pets & Animals
Border Collie5.67×Pets & Animals
Bulldog4.31×Pets & Animals
Boxer (dog)5.27×Pets & Animals
Rottweiler5.17×Pets & Animals
Alaskan Malamute6.86×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yorkshire Terrier audience
TraitClusterScore
Pet OwnershipJOY1.61
DIY MentalityTHRILL1.35
SustainabilityBALANCE1.32
CreativityOPEN1.25
Sports ActivityPOWER1.15
Healthy LifestyleBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Yorkshire Terrier
CountryShare
United States25.6%
Japan17.1%
Germany5.7%

See Yorkshire Terrier audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Yorkshire Terrier have in United States?

Yorkshire Terrier has an estimated audience of 23,806,508 people in United States, concentrated in California and Texas.

What is the gender split and age of Yorkshire Terrier fans?

65.3% of Yorkshire Terrier fans are female, 34.7% are male, with an average age of 37.7 years.

Which brands do Yorkshire Terrier fans like most?

Yorkshire Terrier fans show strongest brand affinity for Dog lovers (5.92×), Maltese (dog) (6.71×), and Scooby-Doo (4.92×) over the country average.

Where do Yorkshire Terrier fans live in United States?

Yorkshire Terrier fans in United States are most concentrated in California (reach 3,080,341), Texas (reach 2,592,220), and Florida (reach 2,063,861). These three regions account for the largest share of the active audience.

What other brands do Yorkshire Terrier fans also like?

Beyond Yorkshire Terrier itself, the audience over-indexes on Maltese (dog) (6.71×), Scooby-Doo (4.92×), French Bulldog (5.56×), and Shih Tzu (6.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yorkshire Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.