Rascasse Audience Intelligence

Boxer (dog) Audience in United States

A data profile of the people who buy, follow and care about Boxer (dog) in United States — modelled from more than twelve digital signal sources. Boxer (dog) has an estimated audience of 17,788,128 people in United States.

#1310among Topic in United States#51in Pets & Animals

The average Boxer (dog) fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Poodle, Pet sitting, with strongest over-indexing on Dog agility (23.47× the country average).

Demographically, the Boxer (dog) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boxer (dog) fan in United States is more female, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boxer (dog) profile in United States.

Audience size
17.8M
in United States
Gender
63.7%♀
36.3% male
Age
37.1
average years
Country rank
#1908
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boxer (dog) fans

63.7% are female, 36.3% are male, average age 37.1.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Boxer (dog) audience in United States
MetricValue
Female63.7%
Male36.3%
Average age37.1
Estimated audience size17,788,128
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Boxer (dog) audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3917%
40-4919%
50+18%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Boxer (dog) audience comes from United States.

Worldwide audience distribution share by country for Boxer (dog)
CountryShare
United States25.0%
Japan19.3%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boxer (dog) audience in United States is strongest.

Fig. 05

Top regions by affinity

Boxer (dog) fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~300K1.57×
02California~3M1.53×
03Arizona~500K1.36×
04Texas~2M1.34×
05New Mexico~100K1.29×
06Hawaii~90K1.23×
07New York~1M1.18×
08New Jersey~500K1.13×
09Illinois~700K1.11×
10Maryland~300K1.11×
11Washington~400K1.10×
12Pennsylvania~600K1.08×
13North Carolina~600K1.08×
14Florida~1.5M1.06×
15Louisiana~200K1.05×
16Connecticut~200K1.04×
17Georgia~600K1.03×
18Virginia~400K1.03×
19Oklahoma~200K1.03×
20Oregon~200K1.02×
21Kansas~100K1.01×
22Delaware~50K1.00×
23Washington, District of Columbia~50K0.99×
24Alaska~40K0.99×
25Ohio~500K0.98×
26Colorado~300K0.98×
27West Virginia~80K0.97×
28Rhode Island~50K0.97×
29Massachusetts~300K0.96×
30Kentucky~200K0.96×
31Missouri~300K0.95×
32Indiana~300K0.94×
33Arkansas~100K0.94×
34South Carolina~200K0.92×
35Nebraska~80K0.92×
36Maine~60K0.92×
37Michigan~400K0.89×
38Tennessee~300K0.89×
39Minnesota~200K0.89×
40Mississippi~100K0.89×
41Alabama~200K0.88×
42North Dakota~30K0.88×
43Utah~100K0.87×
44Idaho~80K0.87×
45Wisconsin~200K0.81×
46Iowa~100K0.81×
47South Dakota~30K0.75×
48Montana~40K0.74×
49Vermont~20K0.72×
50New Hampshire~50K0.70×
Fig. 06

Affinity by region

Affinity by region — Boxer (dog), United States
0.70×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boxer (dog) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boxer (dog) audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals23.47×
02Pet sittingPets & Animals6.51×
03RottweilerPets & Animals5.95×
04PoodlePets & Animals5.92×
05Siberian HuskyPets & Animals5.86×
06American Pit Bull TerrierPets & Animals5.83×
07Shih TzuPets & Animals5.79×
08Australian ShepherdPets & Animals5.61×
09Doberman PinscherPets & Animals5.59×
10BeaglePets & Animals5.52×
11Border ColliePets & Animals5.51×
12French BulldogPets & Animals5.28×
13Yorkshire TerrierPets & Animals5.27×
14Chihuahua (dog)Pets & Animals5.24×
15BulldogPets & Animals5.19×
16Labrador RetrieverPets & Animals5.00×
17Persian catPets & Animals4.75×
18Dog harnessPets & Animals4.18×
19Dog walkingPets & Animals3.82×
20SupermanMovies & TV1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boxer (dog) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boxer (dog) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.14×
PatriotismCONSERVATISM1.51×
IndulgenceJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boxer (dog) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.85×
Quality AwarenessPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boxer (dog) have in United States?

Boxer (dog) has an estimated audience of 17,788,128 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Boxer (dog) fans?

63.7% of Boxer (dog) fans are female, 36.3% are male, with an average age of 37.1 years.

03

Which brands do Boxer (dog) fans like most?

Boxer (dog) fans show strongest brand affinity for Dog agility (23.47×), Poodle (5.92×), and Pet sitting (6.51×) over the country average.

04

Where do Boxer (dog) fans live in United States?

Boxer (dog) fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Boxer (dog) fans also like?

Beyond Boxer (dog) itself, the audience over-indexes on Poodle (5.92×), Pet sitting (6.51×), Bulldog (5.19×), and French Bulldog (5.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Boxer (dog) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boxer (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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