Rascasse Audience Intelligence

American Pit Bull Terrier Audience in United States

A data profile of the people who buy, follow and care about American Pit Bull Terrier in United States — modelled from more than twelve digital signal sources. American Pit Bull Terrier has an estimated audience of 17,951,340 people in United States.

#10among Dog breed in United States#1295among Topic in United States#50in Pets & Animals

The average American Pit Bull Terrier fan in United States is 37.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Atlanta Botanical Garden, Pomeranian (dog), Boxer (dog), with strongest over-indexing on Atlanta Botanical Garden (173.78× the country average).

Demographically, the American Pit Bull Terrier audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Pit Bull Terrier fan in United States is more female, around 37.7 years old, with strong Pet Ownership tendencies and a notable affinity for Atlanta Botanical Garden.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Pit Bull Terrier profile in United States.

Audience size
18M
in United States
Gender
61.8%♀
38.2% male
Age
37.7
average years
Country rank
#1885
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Pit Bull Terrier fans

61.8% are female, 38.2% are male, average age 37.7.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for American Pit Bull Terrier audience in United States
MetricValue
Female61.8%
Male38.2%
Average age37.7
Estimated audience size17,951,340
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the American Pit Bull Terrier audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3917%
40-4919%
50+19%
Fig. 04

Worldwide distribution

26.4%

of the worldwide American Pit Bull Terrier audience comes from United States.

Worldwide audience distribution share by country for American Pit Bull Terrier
CountryShare
United States26.4%
Japan17.0%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Pit Bull Terrier audience in United States is strongest.

Fig. 05

Top regions by affinity

American Pit Bull Terrier fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~400K1.54×
02Mississippi~200K1.48×
03Oklahoma~300K1.41×
04Arkansas~200K1.40×
05West Virginia~100K1.36×
06Louisiana~300K1.34×
07South Carolina~400K1.31×
08North Carolina~700K1.26×
09Texas~2M1.23×
10Georgia~700K1.21×
11Kentucky~300K1.17×
12Tennessee~400K1.16×
13Indiana~400K1.16×
14Missouri~300K1.15×
15New Mexico~100K1.14×
16Arizona~400K1.13×
17Florida~1.5M1.04×
18Kansas~100K1.04×
19Ohio~600K1.02×
20Hawaii~80K1.02×
21Delaware~50K1.01×
22Michigan~500K0.97×
23Illinois~600K0.96×
24Virginia~400K0.96×
25Alaska~40K0.96×
26Maine~60K0.95×
27Oregon~200K0.93×
28New Hampshire~70K0.93×
29Colorado~300K0.91×
30Pennsylvania~500K0.89×
31Maryland~300K0.89×
32Idaho~80K0.89×
33Nebraska~80K0.89×
34Nevada~200K0.88×
35Wisconsin~200K0.87×
36Vermont~30K0.87×
37California~1.5M0.86×
38Iowa~100K0.86×
39Washington~300K0.85×
40Connecticut~200K0.84×
41Montana~40K0.84×
42South Dakota~30K0.84×
43North Dakota~30K0.82×
44New Jersey~400K0.79×
45Rhode Island~50K0.79×
46Minnesota~200K0.78×
47New York~800K0.77×
48Massachusetts~300K0.74×
49Utah~100K0.74×
50Washington, District of Columbia~40K0.69×
Fig. 06

Affinity by region

Affinity by region — American Pit Bull Terrier, United States
0.69×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Pit Bull Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Pit Bull Terrier audience
#·InterestCategoryAffinity×
01Atlanta Botanical GardenTravel & Leisure173.78×
02Alaskan MalamutePets & Animals7.15×
03LabradorPets & Animals6.47×
04Miniature SchnauzerPets & Animals6.36×
05Welsh CorgiPets & Animals6.07×
06Staffordshire Bull TerrierPets & Animals6.03×
07Boxer (dog)Pets & Animals5.83×
08Doberman PinscherPets & Animals5.72×
09Dog breedingPets & Animals5.50×
10Pomeranian (dog)Pets & Animals5.39×
11RottweilerPets & Animals5.20×
12Maltese (dog)Pets & Animals4.53×
13Dog harnessPets & Animals3.91×
14Outdoor recreationSports1.79×
15Arts and musicArts & Culture1.72×
16FoodFood & Beverages1.69×
17SportsSports1.65×
18MoviesMovies & TV1.64×
19Food and drinkFood & Beverages1.63×
20MusicBusiness & Career1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Pit Bull Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Pit Bull Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.11×
Healthy LifestyleBALANCE1.71×
Urban LifestyleOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Pit Bull Terrier audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.95×
Risk AppetiteTHRILL0.97×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Pit Bull Terrier have in United States?

American Pit Bull Terrier has an estimated audience of 17,951,340 people in United States, concentrated in Texas and California.

02

What is the gender split and age of American Pit Bull Terrier fans?

61.8% of American Pit Bull Terrier fans are female, 38.2% are male, with an average age of 37.7 years.

03

Which brands do American Pit Bull Terrier fans like most?

American Pit Bull Terrier fans show strongest brand affinity for Atlanta Botanical Garden (173.78×), Pomeranian (dog) (5.39×), and Boxer (dog) (5.83×) over the country average.

04

Where do American Pit Bull Terrier fans live in United States?

American Pit Bull Terrier fans in United States are most concentrated in Texas (reach ~2M), California (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do American Pit Bull Terrier fans also like?

Beyond American Pit Bull Terrier itself, the audience over-indexes on Pomeranian (dog) (5.39×), Boxer (dog) (5.83×), Arts and music (1.72×), and Alaskan Malamute (7.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Pit Bull Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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