American Pit Bull Terrier Audience in United States

American Pit Bull Terrier logo

American Pit Bull Terrier has an estimated audience of 17,951,340 people in United States. 61.8% are female, 38.2% are male, average age 37.7. Top regions: Texas, California, Florida. Top brand affinities: Atlanta Botanical Garden, Pomeranian (dog), Boxer (dog), Arts and music, Alaskan Malamute.

The average American Pit Bull Terrier fan in United States is 37.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Atlanta Botanical Garden, Pomeranian (dog), Boxer (dog), with strongest over-indexing on Atlanta Botanical Garden (173.78× the country average). Demographically, the American Pit Bull Terrier audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of American Pit Bull Terrier fans

Demographic split for American Pit Bull Terrier audience in United States
MetricValue
Female61.8%
Male38.2%
Average age37.7
Estimated audience size17,951,340

Audience persona

The typical American Pit Bull Terrier fan in United States is more female, around 37.7 years old, with strong Pet Ownership tendencies and a notable affinity for Atlanta Botanical Garden.

Top regions in United States

Top regions ranked by reach for American Pit Bull Terrier in United States
RegionReachAffinity
Texas1,896,6761.23×
California1,840,5330.93×
Florida1,338,6831.1×
New York841,9450.84×
Georgia727,0481.31×
North Carolina696,6861.29×
Illinois639,6211.07×
Ohio586,3601.06×
Pennsylvania565,9660.94×
Michigan468,9181×
Tennessee450,5371.25×
Virginia443,6851.01×
Arizona392,3311.07×
Indiana368,2931.12×
South Carolina364,9991.35×
New Jersey364,3380.8×
Alabama358,4091.43×
Missouri344,4151.19×
Washington317,4220.88×
Louisiana309,9981.34×
Maryland292,5310.95×
Oklahoma277,6701.39×
Massachusetts276,3950.78×
Kentucky263,8061.17×
Colorado260,7260.92×
Wisconsin234,1780.87×
Arkansas217,5551.47×
Mississippi215,8341.46×
Minnesota200,5830.78×
Oregon189,4450.92×
Connecticut160,1080.89×
Nevada156,2570.9×
Kansas151,9191.07×
Iowa124,3930.84×
Utah114,0640.71×
West Virginia106,6801.28×
New Mexico96,0751.07×
Hawaii75,4670.98×
Nebraska75,1070.83×
Idaho72,7780.81×
New Hampshire61,8310.87×
Maine56,4910.88×
Rhode Island45,5290.8×
Delaware44,1090.89×
Washington, District of Columbia39,8990.74×
Montana39,0490.78×
Alaska31,2310.81×
South Dakota28,4410.69×
North Dakota26,6420.72×
Vermont25,9210.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Pit Bull Terrier audience
BrandAffinityCategory
Atlanta Botanical Garden173.78×Travel & Leisure
Pomeranian (dog)5.39×Pets & Animals
Boxer (dog)5.83×Pets & Animals
Arts and music1.72×Arts & Culture
Alaskan Malamute7.15×Pets & Animals
Rottweiler5.2×Pets & Animals
Dog breeding5.5×Pets & Animals
Doberman Pinscher5.72×Pets & Animals
Welsh Corgi6.07×Pets & Animals
Food and drink1.63×Food & Beverages
Miniature Schnauzer6.36×Pets & Animals
Staffordshire Bull Terrier6.03×Pets & Animals
Food1.69×Food & Beverages
Sports1.65×Sports
Outdoor recreation1.79×Sports
Music1.59×Business & Career
Movies1.64×Movies & TV
Maltese (dog)4.53×Pets & Animals
Labrador6.47×Pets & Animals
Dog harness3.91×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Pit Bull Terrier audience
TraitClusterScore
Pet OwnershipJOY2.03
LGBTQ+ IdentityOPEN1.36
Early Adopter MentalityPOWER1.35
PatriotismCONSERVATISM1.35
DIY MentalityTHRILL1.28
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for American Pit Bull Terrier
CountryShare
United States26.4%
Japan17.0%
Germany5.5%

See American Pit Bull Terrier audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does American Pit Bull Terrier have in United States?

American Pit Bull Terrier has an estimated audience of 17,951,340 people in United States, concentrated in Texas and California.

What is the gender split and age of American Pit Bull Terrier fans?

61.8% of American Pit Bull Terrier fans are female, 38.2% are male, with an average age of 37.7 years.

Which brands do American Pit Bull Terrier fans like most?

American Pit Bull Terrier fans show strongest brand affinity for Atlanta Botanical Garden (173.78×), Pomeranian (dog) (5.39×), and Boxer (dog) (5.83×) over the country average.

Where do American Pit Bull Terrier fans live in United States?

American Pit Bull Terrier fans in United States are most concentrated in Texas (reach 1,896,676), California (reach 1,840,533), and Florida (reach 1,338,683). These three regions account for the largest share of the active audience.

What other brands do American Pit Bull Terrier fans also like?

Beyond American Pit Bull Terrier itself, the audience over-indexes on Pomeranian (dog) (5.39×), Boxer (dog) (5.83×), Arts and music (1.72×), and Alaskan Malamute (7.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Pit Bull Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.