Atlanta Botanical Garden Audience in United States

Atlanta Botanical Garden has an estimated audience of 606,046 people in United States. 64.3% are female, 35.7% are male, average age 38.0. Top regions: Georgia, Florida, Alabama. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Atlanta Hawks.

The average Atlanta Botanical Garden fan in United States is 38.0 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, Alabama. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Atlanta Botanical Garden audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Atlanta Botanical Garden fans

Demographic split for Atlanta Botanical Garden audience in United States
MetricValue
Female64.3%
Male35.7%
Average age38.0
Estimated audience size606,046

Audience persona

The typical Atlanta Botanical Garden fan in United States is more female, around 38.0 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Atlanta Botanical Garden in United States
RegionReachAffinity
Georgia402,34321.55×
Florida54,7951.34×
Alabama34,3204.05×
Tennessee29,8882.46×
North Carolina27,0091.48×
South Carolina26,1962.87×
Texas18,0400.35×
California15,1130.23×
New York13,4740.4×
Virginia9,4910.64×
Illinois8,5390.42×
Ohio8,1200.43×
Mississippi7,5461.51×
Pennsylvania7,4960.37×
Michigan7,3890.47×
Kentucky6,4520.85×
Louisiana6,2080.79×
Massachusetts5,7250.48×
New Jersey5,6340.37×
Maryland5,5010.53×
Indiana4,8010.43×
Missouri3,6860.38×
Washington3,3320.27×
Colorado3,2060.34×
Wisconsin3,0460.33×
Minnesota2,9090.33×
Arizona2,8500.23×
Connecticut2,4150.4×
Arkansas2,3650.47×
Oklahoma1,9610.29×
Oregon1,6670.24×
Iowa1,5060.3×
Utah1,4060.26×
Nevada1,3620.23×
Kansas1,3440.28×
Washington, District of Columbia1,2360.68×
West Virginia9020.32×
New Hampshire8160.34×
Maine7640.35×
Nebraska7630.25×
New Mexico7360.24×
Rhode Island7060.37×
Delaware6950.42×
Hawaii5650.22×
Idaho5380.18×
Vermont3870.36×
Montana3040.18×
South Dakota2750.2×
Alaska2470.19×
North Dakota1950.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Atlanta Botanical Garden audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Atlanta Hawks12.14×Sports
Meijer7.41×Shopping
Income tax13.19×Business & Career
Thandie Newton20×Movies & TV
MSN3.85×News
Atlanta Braves7.18×Sports
Charles, Prince of Wales18.87×Politics & Society
American Pit Bull Terrier5.21×Pets & Animals
Super Size Me19.11×Movies & TV
Great Clips4.06×Beauty & Wellness
Gordon Ramsey9.77×Food & Beverages
Atlanta United FC26.56×Sports
Skyline Chili15.02×Food & Beverages
Paperless Post13.87×Shopping
Staples (Canada)2.77×Business & Career
Ally McBeal20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Atlanta Botanical Garden audience
TraitClusterScore
Family OrientationCONSERVATISM1.84
Early Adopter MentalityPOWER1.41
PatriotismCONSERVATISM1.38
Urban LifestyleOPEN1.36
Price SensitivityPREMIUM1.35
DIY MentalityTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Atlanta Botanical Garden
CountryShare
United States66.7%
Germany6.1%
United Kingdom5.0%

See Atlanta Botanical Garden audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Atlanta Botanical Garden have in United States?

Atlanta Botanical Garden has an estimated audience of 606,046 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Atlanta Botanical Garden fans?

64.3% of Atlanta Botanical Garden fans are female, 35.7% are male, with an average age of 38.0 years.

Which brands do Atlanta Botanical Garden fans like most?

Atlanta Botanical Garden fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Atlanta Botanical Garden fans live in United States?

Atlanta Botanical Garden fans in United States are most concentrated in Georgia (reach 402,343), Florida (reach 54,795), and Alabama (reach 34,320). These three regions account for the largest share of the active audience.

What other brands do Atlanta Botanical Garden fans also like?

Beyond Atlanta Botanical Garden itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Atlanta Hawks (12.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Atlanta Botanical Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.