Botanical garden Audience in United States

Botanical garden logo

Botanical garden has an estimated audience of 6,599,795 people in United States. 69.8% are female, 30.2% are male, average age 43.9. Top regions: Texas, California, Georgia. Top brand affinities: Succulent plant, Cincinnati Zoo and Botanical Garden, University of Pisa, Landscape design, Organic farming.

The average Botanical garden fan in United States is 43.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Georgia. Top brand affinities include Succulent plant, Cincinnati Zoo and Botanical Garden, University of Pisa, with strongest over-indexing on Succulent plant (3.25× the country average). Demographically, the Botanical garden audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Touchpoint

Demographics of Botanical garden fans

Demographic split for Botanical garden audience in United States
MetricValue
Female69.8%
Male30.2%
Average age43.9
Estimated audience size6,599,795

Audience persona

The typical Botanical garden fan in United States is more female, around 43.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Succulent plant.

Top regions in United States

Top regions ranked by reach for Botanical garden in United States
RegionReachAffinity
Texas640,9581.13×
California604,0500.83×
Georgia531,0462.61×
New York496,2141.35×
Florida431,0570.96×
Illinois362,2921.65×
Arizona232,7591.73×
Virginia221,3311.38×
Missouri211,9381.99×
Hawaii200,3817.06×
Colorado188,0221.81×
Alabama172,3961.87×
North Carolina154,5360.78×
Ohio145,0550.71×
Tennessee116,4060.88×
Wisconsin108,4541.09×
Pennsylvania106,0620.48×
New Jersey93,9680.56×
Michigan87,3800.51×
Massachusetts83,5580.64×
Washington82,1280.62×
Maryland78,6280.69×
Indiana76,9600.64×
Kansas67,7341.3×
Oklahoma62,1160.85×
South Carolina58,6350.59×
Louisiana48,4340.57×
Iowa47,0510.87×
Kentucky46,5770.56×
Washington, District of Columbia44,2332.23×
Maine37,2821.58×
New Mexico37,0171.12×
Arkansas35,7450.66×
Connecticut34,8910.53×
Oregon29,7670.39×
Mississippi29,2180.54×
Idaho27,6070.83×
Nevada27,4940.43×
Minnesota27,3680.29×
Utah26,8810.45×
Alaska15,8731.12×
West Virginia15,0110.49×
New Hampshire13,7270.53×
Rhode Island12,1770.58×
Nebraska10,0190.3×
Delaware7,3190.4×
Wyoming6,4700.66×
Vermont5,4790.47×
Montana4,7350.26×
North Dakota3,1940.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Botanical garden audience
BrandAffinityCategory
Succulent plant3.25×Home & Garden
Cincinnati Zoo and Botanical Garden8.18×Travel & Leisure
University of Pisa10.25×Business & Career
Landscape design1.94×Business & Career
Organic farming1.55×Food & Beverages
Gardener2.36×Home & Garden
Home Design1.61×Home & Garden
Home Interior Design1.74×Home & Garden
Home decorating ideas1.6×Home & Garden
Greenhouse2.5×Home & Garden
Plant nursery1.87×Home & Garden
Houseplant1.66×Home & Garden
DIY & Craft Ideas2.76×Home & Garden
Architecture & Design1.53×Business & Career
Outdoor Photographer1.64×Arts & Culture
Philadelphia Zoo8.14×Travel & Leisure
Flower garden1.78×Home & Garden
Water park1.61×Travel & Leisure
Longwood Gardens8.14×Travel & Leisure
Crochet1.54×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Botanical garden audience
TraitClusterScore
Urban LifestyleOPEN3.42
Design AffinityPREMIUM1.9
Community OrientationOPEN1.84
SustainabilityBALANCE1.79
TravellingTHRILL1.68
MindfulnessBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Botanical garden
CountryShare
United States22.5%
Germany6.2%
Japan5.6%

See Botanical garden audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Botanical garden have in United States?

Botanical garden has an estimated audience of 6,599,795 people in United States, concentrated in Texas and California.

What is the gender split and age of Botanical garden fans?

69.8% of Botanical garden fans are female, 30.2% are male, with an average age of 43.9 years.

Which brands do Botanical garden fans like most?

Botanical garden fans show strongest brand affinity for Succulent plant (3.25×), Cincinnati Zoo and Botanical Garden (8.18×), and University of Pisa (10.25×) over the country average.

Where do Botanical garden fans live in United States?

Botanical garden fans in United States are most concentrated in Texas (reach 640,958), California (reach 604,050), and Georgia (reach 531,046). These three regions account for the largest share of the active audience.

What other brands do Botanical garden fans also like?

Beyond Botanical garden itself, the audience over-indexes on Cincinnati Zoo and Botanical Garden (8.18×), University of Pisa (10.25×), Landscape design (1.94×), and Organic farming (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Botanical garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.