Rascasse Audience Intelligence

Botanical garden Audience in United States

A data profile of the people who buy, follow and care about Botanical garden in United States — modelled from more than twelve digital signal sources. Botanical garden has an estimated audience of 6,599,795 people in United States.

#126among Touchpoint in United States#379in Home & Garden

The average Botanical garden fan in United States is 43.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Succulent plant, Cincinnati Zoo and Botanical Garden, University of Pisa, with strongest over-indexing on Succulent plant (3.25× the country average).

Demographically, the Botanical garden audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Botanical garden fan in United States is more female, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Succulent plant.

Category: Home & Garden · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Botanical garden profile in United States.

Audience size
6.6M
in United States
Gender
69.8%♀
30.2% male
Age
43.9
average years
Country rank
#5282
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Botanical garden fans

69.8% are female, 30.2% are male, average age 43.9.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Botanical garden audience in United States
MetricValue
Female69.8%
Male30.2%
Average age43.9
Estimated audience size6,599,795
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Botanical garden audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3919%
40-4923%
50+32%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Botanical garden audience comes from United States.

Worldwide audience distribution share by country for Botanical garden
CountryShare
United States22.5%
Germany6.2%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Botanical garden audience in United States is strongest.

Fig. 05

Top regions by affinity

Botanical garden fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K7.74×
02Georgia~500K2.37×
03Washington, District of Columbia~40K2.14×
04Missouri~200K2.06×
05Alabama~200K1.77×
06Colorado~200K1.74×
07Arizona~200K1.58×
08Maine~40K1.55×
09Illinois~300K1.46×
10Alaska~20K1.26×
11New York~500K1.25×
12Virginia~200K1.25×
13Kansas~60K1.23×
14New Mexico~40K1.17×
15Texas~600K1.03×
16Wisconsin~100K1.00×
17Iowa~50K0.93×
18Florida~400K0.91×
19Tennessee~100K0.88×
20Wyoming~9K0.88×
21North Carolina~200K0.83×
22Oklahoma~60K0.83×
23Idaho~30K0.81×
24California~600K0.77×
25Ohio~100K0.70×
26Maryland~80K0.68×
27South Carolina~70K0.68×
28Arkansas~40K0.68×
29Massachusetts~80K0.64×
30Indiana~80K0.64×
31Rhode Island~10K0.63×
32Washington~80K0.60×
33Louisiana~50K0.60×
34Kentucky~50K0.59×
35New Hampshire~20K0.58×
36Mississippi~30K0.56×
37New Jersey~90K0.55×
38Vermont~6K0.55×
39West Virginia~20K0.54×
40Connecticut~40K0.53×
41Michigan~80K0.49×
42Pennsylvania~100K0.47×
43Utah~30K0.47×
44Delaware~9K0.47×
45Nevada~30K0.45×
46North Dakota~6K0.43×
47Oregon~30K0.40×
48Montana~6K0.35×
49Nebraska~10K0.34×
50Minnesota~30K0.30×
Fig. 06

Affinity by region

Affinity by region — Botanical garden, United States
0.30×1.00×7.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Botanical garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Botanical garden audience
#·InterestCategoryAffinity×
01University of PisaBusiness & Career10.25×
02Cincinnati Zoo and Botanical GardenTravel & Leisure8.18×
03Philadelphia ZooTravel & Leisure8.14×
04Longwood GardensTravel & Leisure8.14×
05Succulent plantHome & Garden3.25×
06DIY & Craft IdeasHome & Garden2.76×
07GreenhouseHome & Garden2.50×
08GardenerHome & Garden2.36×
09Landscape designBusiness & Career1.94×
10Plant nurseryHome & Garden1.87×
11Flower gardenHome & Garden1.78×
12Home Interior DesignHome & Garden1.74×
13HouseplantHome & Garden1.66×
14Outdoor PhotographerArts & Culture1.64×
15Home DesignHome & Garden1.61×
16Water parkTravel & Leisure1.61×
17Home decorating ideasHome & Garden1.60×
18Organic farmingFood & Beverages1.55×
19H.O.M.E.Home & Garden1.54×
20Architecture & DesignBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Botanical garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Botanical garden audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.31×
IndividualismJOY1.28×
Design AffinityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Botanical garden audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
PatriotismCONSERVATISM0.92×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Botanical garden have in United States?

Botanical garden has an estimated audience of 6,599,795 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Botanical garden fans?

69.8% of Botanical garden fans are female, 30.2% are male, with an average age of 43.9 years.

03

Which brands do Botanical garden fans like most?

Botanical garden fans show strongest brand affinity for Succulent plant (3.25×), Cincinnati Zoo and Botanical Garden (8.18×), and University of Pisa (10.25×) over the country average.

04

Where do Botanical garden fans live in United States?

Botanical garden fans in United States are most concentrated in Texas (reach ~600K), California (reach ~600K), and Georgia (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Botanical garden fans also like?

Beyond Botanical garden itself, the audience over-indexes on Cincinnati Zoo and Botanical Garden (8.18×), University of Pisa (10.25×), Landscape design (1.94×), and Organic farming (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Botanical garden audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Botanical garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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