Water park Audience in United States

Water park logo

Water park has an estimated audience of 18,274,110 people in United States. 64.3% are female, 35.7% are male, average age 42.2. Top regions: Texas, California, Florida. Top brand affinities: Theme parks, Walmart, Five Below, Kohl's, Old Navy.

The average Water park fan in United States is 42.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Theme parks, Walmart, Five Below, with strongest over-indexing on Theme parks (2.31× the country average). Demographically, the Water park audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint

Demographics of Water park fans

Demographic split for Water park audience in United States
MetricValue
Female64.3%
Male35.7%
Average age42.2
Estimated audience size18,274,110

Audience persona

The typical Water park fan in United States is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Theme parks.

Top regions in United States

Top regions ranked by reach for Water park in United States
RegionReachAffinity
Texas2,518,5961.6×
California2,194,7801.09×
Florida1,739,8431.41×
New York1,209,5361.18×
Illinois823,0011.35×
Michigan637,6991.33×
Georgia625,2221.11×
New Jersey621,8461.34×
Pennsylvania613,2401×
North Carolina581,3791.06×
Ohio524,9260.93×
Virginia504,8341.13×
Arizona441,5101.18×
Tennessee402,8211.1×
Indiana397,7421.19×
South Carolina397,5711.45×
Maryland372,5271.19×
Massachusetts341,2200.95×
Louisiana333,7391.42×
Washington332,7850.91×
Minnesota328,3851.25×
Alabama307,7401.21×
Missouri286,2010.97×
Wisconsin276,9791.01×
Mississippi252,9761.68×
Oklahoma224,6451.11×
Kentucky222,6360.97×
Colorado209,0030.73×
Oregon183,3120.88×
Nevada157,6630.89×
Connecticut139,3960.76×
Utah133,4950.82×
Arkansas128,7740.86×
Iowa117,8070.78×
Kansas116,5630.81×
Hawaii104,5721.33×
New Mexico74,3140.81×
Nebraska69,2670.76×
West Virginia67,3410.79×
Idaho65,1050.71×
Delaware63,8661.27×
Rhode Island63,1091.08×
New Hampshire50,1740.7×
Washington, District of Columbia44,8510.82×
Montana33,5420.66×
Maine31,9160.49×
South Dakota28,7860.68×
North Dakota27,2630.73×
Vermont21,3200.66×
Alaska14,7770.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Water park audience
BrandAffinityCategory
Theme parks2.31×Travel & Leisure
Walmart1.58×Shopping
Five Below2.72×Shopping
Kohl's1.78×Shopping
Old Navy1.83×Fashion & Accessoires
Target Corporation1.64×Shopping
Florida1.72×Travel & Leisure
Texas Roadhouse1.82×Food & Beverages
Hotels1.55×Travel & Leisure
Dollar General1.69×Shopping
Costco1.6×Shopping
Infant1.56×Kids & Family
School1.56×Kids & Family
Coupons1.54×Shopping
Women's clothing1.53×Fashion & Accessoires
Holiday1.58×Travel & Leisure
Macy's1.65×Shopping
Boutiques1.57×Fashion & Accessoires
Chick-fil-A1.63×Food & Beverages
Beaches1.65×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Water park audience
TraitClusterScore
Family OrientationCONSERVATISM1.41
ExtroversionTHRILL1.25
Price SensitivityPREMIUM1.25
Convenience OrientationPREMIUM1.13
Urban LifestyleOPEN1.08
Social Media UsageJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for Water park
CountryShare
United States31.5%
Italy6.3%
Brazil5.3%

See Water park audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Water park have in United States?

Water park has an estimated audience of 18,274,110 people in United States, concentrated in Texas and California.

What is the gender split and age of Water park fans?

64.3% of Water park fans are female, 35.7% are male, with an average age of 42.2 years.

Which brands do Water park fans like most?

Water park fans show strongest brand affinity for Theme parks (2.31×), Walmart (1.58×), and Five Below (2.72×) over the country average.

Where do Water park fans live in United States?

Water park fans in United States are most concentrated in Texas (reach 2,518,596), California (reach 2,194,780), and Florida (reach 1,739,843). These three regions account for the largest share of the active audience.

What other brands do Water park fans also like?

Beyond Water park itself, the audience over-indexes on Walmart (1.58×), Five Below (2.72×), Kohl's (1.78×), and Old Navy (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Water park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.