School Audience in United States

School logo

School has an estimated audience of 73,803,197 people in United States. 60.6% are female, 39.4% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.

The average School fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (15.38× the country average). Demographically, the School audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Education

Demographics of School fans

Demographic split for School audience in United States
MetricValue
Female60.6%
Male39.4%
Average age41.4
Estimated audience size73,803,197

Audience persona

The typical School fan in United States is more female, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for School in United States
RegionReachAffinity
California10,416,5061.28×
Texas8,230,6871.3×
Florida6,225,4521.25×
New York5,569,8211.35×
Illinois2,639,4401.07×
Georgia2,503,3691.1×
North Carolina2,448,6181.1×
Pennsylvania2,420,0350.97×
Virginia2,109,7321.17×
Ohio2,095,5040.92×
New Jersey2,033,6031.08×
Michigan1,907,6820.99×
Washington1,848,2461.25×
Arizona1,588,9331.05×
Tennessee1,476,9361×
Massachusetts1,450,1611×
Indiana1,436,3771.07×
Maryland1,347,0821.06×
Colorado1,327,0921.14×
Missouri1,254,5161.05×
Minnesota1,079,1911.02×
South Carolina1,053,4940.95×
Louisiana1,038,5351.09×
Wisconsin1,038,4760.94×
Oklahoma905,2251.1×
Alabama889,6140.86×
Oregon878,4071.04×
Kentucky861,4690.93×
Nevada731,6911.03×
Connecticut628,1360.85×
Utah625,1470.95×
Arkansas578,0400.95×
Kansas567,1830.98×
Mississippi566,1070.93×
Iowa552,9780.91×
New Mexico354,2130.96×
Nebraska352,2530.95×
Idaho346,3490.94×
West Virginia332,4670.97×
Hawaii287,0220.9×
Washington, District of Columbia248,9531.12×
New Hampshire203,7490.7×
Maine191,9210.73×
Alaska187,4951.19×
Rhode Island182,6230.78×
Delaware161,0160.79×
Montana157,0650.77×
North Dakota156,0911.03×
South Dakota136,7430.8×
Vermont111,4760.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for School audience
BrandAffinityCategory
Goop15.38×Internet & Social Media
Governor of Michigan17.7×Politics & Society
Vocal harmony8.73×Music & Radio
Wok12.28×Food & Beverages
Grinch7.33×Movies & TV
Google Home11.21×Technology & Electronics
Hibachi12.81×Food & Beverages
headspace15.05×Health
Grace Slick13.2×Music & Radio
Cherish (group)16.31×Music & Radio
Historic site5.85×Arts & Culture
Fairy godmother10.24×Literature
Hipster12.97×Politics & Society
El Paso County, Colorado16.04×Travel & Leisure
No Escape (1994 film)13.46×Movies & TV
TV Fanatic12.24×Movies & TV
Kikar HaShabbat18.28×News
Guitarist (magazine)12.06×Music & Radio
Israel2.16×Travel & Leisure
La Jolla8.44×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by School audience
TraitClusterScore
ExtroversionTHRILL1.18
Social Media UsageJOY1.04
Community OrientationOPEN1.03
Price SensitivityPREMIUM1.02
Family OrientationCONSERVATISM1.01
IndulgenceJOY1

Worldwide distribution

Worldwide audience distribution share by country for School
CountryShare
United States19.2%
Brazil5.4%
Italy5.2%

See School audiences in other countries

More Education audiences in United States

Frequently asked questions

How many fans does School have in United States?

School has an estimated audience of 73,803,197 people in United States, concentrated in California and Texas.

What is the gender split and age of School fans?

60.6% of School fans are female, 39.4% are male, with an average age of 41.4 years.

Which brands do School fans like most?

School fans show strongest brand affinity for Goop (15.38×), Governor of Michigan (17.7×), and Vocal harmony (8.73×) over the country average.

Where do School fans live in United States?

School fans in United States are most concentrated in California (reach 10,416,506), Texas (reach 8,230,687), and Florida (reach 6,225,452). These three regions account for the largest share of the active audience.

What other brands do School fans also like?

Beyond School itself, the audience over-indexes on Governor of Michigan (17.7×), Vocal harmony (8.73×), Wok (12.28×), and Grinch (7.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.