School Audience in Mexico
School has an estimated audience of 9,565,343 people in Mexico. 53.4% are female, 46.6% are male, average age 33.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Catholic Church, Banana, Sarcasm, MSN, Travel agency.
The average School fan in Mexico is 33.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Catholic Church, Banana, Sarcasm, with strongest over-indexing on Catholic Church (2.54× the country average). Demographically, the School audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Education
Demographics of School fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 33.4 |
| Estimated audience size | 9,565,343 |
Audience persona
The typical School fan in Mexico is balanced, around 33.4 years old, with strong Travelling tendencies and a notable affinity for Catholic Church.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,382,600 | 1.05× |
| Distrito Federal | 1,230,796 | 0.98× |
| Jalisco | 733,533 | 1.04× |
| Nuevo Leon | 677,345 | 1.18× |
| Veracruz (state) | 532,031 | 0.95× |
| Puebla | 525,449 | 1.03× |
| Baja California | 507,651 | 1.28× |
| Chihuahua | 397,547 | 1.2× |
| Guanajuato | 365,933 | 0.81× |
| Michoacan de Ocampo | 306,135 | 0.92× |
| Coahuila de Zaragoza | 294,331 | 1.03× |
| Chiapas | 270,768 | 0.94× |
| Oaxaca | 237,020 | 0.89× |
| Guerrero | 235,664 | 0.97× |
| Yucatan | 219,932 | 1.11× |
| Hidalgo | 212,804 | 0.92× |
| Sinaloa | 208,575 | 0.82× |
| Morelos | 154,559 | 0.93× |
| Durango | 141,081 | 1.07× |
| Baja California Sur | 137,796 | 1.8× |
| Aguascalientes | 110,822 | 0.91× |
| Nayarit | 100,438 | 1.09× |
| Zacatecas | 88,612 | 0.73× |
| Tlaxcala | 86,455 | 0.79× |
| Campeche | 54,352 | 0.75× |
| Colima | 49,852 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.54× | Politics & Society |
| Banana | 2.59× | Food & Beverages |
| Sarcasm | 2.69× | Politics & Society |
| MSN | 2.4× | News |
| Travel agency | 2.68× | Travel & Leisure |
| TikTok | 1.59× | Internet & Social Media |
| Game consoles | 1.97× | Technology & Electronics |
| Radio | 1.89× | Technology & Electronics |
| Pedro Pascal | 2.44× | Movies & TV |
| El País | 2.51× | News |
| Beaches | 1.55× | Travel & Leisure |
| Dentistry | 2.45× | Business & Career |
| Broadcasting of sports events | 2.98× | Movies & TV |
| Freeware | 2.16× | Technology & Electronics |
| Wattpad | 2.33× | Internet & Social Media |
| Sexology | 2.62× | Kids & Family |
| High school | 2.78× | Business & Career |
| Breastfeeding | 2.62× | Kids & Family |
| Multi-level marketing | 3.1× | Business & Career |
| romantic comedies | 1.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.41 |
| Spirituality | BALANCE | 1.36 |
| Creativity | OPEN | 1.34 |
| Urban Lifestyle | OPEN | 1.28 |
| Price Sensitivity | PREMIUM | 1.23 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
See School audiences in other countries
More Education audiences in Mexico
- Secondary education (3,408,178)
- Blackboard Inc. (3,308,571)
- Kindergarten (2,989,932)
- Scholarship (1,158,798)
- Private school (884,770)
Frequently asked questions
How many fans does School have in Mexico?
School has an estimated audience of 9,565,343 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of School fans?
53.4% of School fans are female, 46.6% are male, with an average age of 33.4 years.
Which brands do School fans like most?
School fans show strongest brand affinity for Catholic Church (2.54×), Banana (2.59×), and Sarcasm (2.69×) over the country average.
Where do School fans live in Mexico?
School fans in Mexico are most concentrated in State of Mexico (reach 1,382,600), Distrito Federal (reach 1,230,796), and Jalisco (reach 733,533). These three regions account for the largest share of the active audience.
What other brands do School fans also like?
Beyond School itself, the audience over-indexes on Banana (2.59×), Sarcasm (2.69×), MSN (2.4×), and Travel agency (2.68×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.