School Audience in Brazil
School has an estimated audience of 20,745,227 people in Brazil. 63.1% are female, 36.9% are male, average age 41.3. Top brand affinities: Spanish language, Waxing, Bad Bunny, Grazi Massafera, Xabi Alonso.
Top brand affinities include Spanish language, Waxing, Bad Bunny, with strongest over-indexing on Spanish language (1.61× the country average). Demographically, the School audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Individualism.
Category: Kids & Family · Type: Topic · Subtype: Education
Demographics of School fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 41.3 |
| Estimated audience size | 20,745,227 |
Audience persona
The typical School fan in Brazil is more female, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Spanish language.
Top brand affinities of School fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spanish language | 1.61× | Politics & Society |
| Waxing | 1.66× | Beauty & Wellness |
| Bad Bunny | 1.6× | Music & Radio |
| Grazi Massafera | 1.63× | Movies & TV |
| Xabi Alonso | 2.01× | Sports |
| Career development | 2.08× | Business & Career |
| Adam Sandler | 1.51× | Movies & TV |
| Non-alcoholic beverage | 1.94× | Food & Beverages |
| Flea market | 1.75× | Home & Garden |
| Maria Bethânia | 1.58× | Music & Radio |
| Duvet | 1.64× | Home & Garden |
| Gal Costa | 1.52× | Music & Radio |
| Wearable technology | 1.65× | Technology & Electronics |
| Thailand | 1.78× | Travel & Leisure |
| Sabrina Sato | 1.53× | Movies & TV |
| Salma Hayek | 1.61× | Movies & TV |
| Foz do Iguaçu | 1.59× | Travel & Leisure |
| Traditional medicine | 1.6× | Health |
| Elis Regina | 1.55× | Music & Radio |
| TecMundo | 1.58× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.36 |
| Individualism | JOY | 1.26 |
| Creativity | OPEN | 1.2 |
| Family Orientation | CONSERVATISM | 1.18 |
| Patriotism | CONSERVATISM | 1.17 |
| Community Orientation | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
See School audiences in other countries
More Education audiences in Brazil
- Scholarship (7,795,541)
- Secondary education (6,213,514)
- Private school (5,455,682)
- Kindergarten (5,215,128)
- Primary school (3,566,761)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.