A data profile of the people who buy, follow and care about School in Brazil — modelled from more than twelve digital signal sources. School has an estimated audience of 20,745,227 people in Brazil.
School has an estimated audience of 20,745,227 people in Brazil. 63.1% are female, 36.9% are male, average age 41.3. Top brand affinities: Spanish language, Waxing, Bad Bunny, Grazi Massafera, Career development.
Top brand affinities include Spanish language, Waxing, Bad Bunny, with strongest over-indexing on Spanish language (1.61× the country average).
Demographically, the School audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical School fan in Brazil is more female, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Spanish language.
The key figures that characterise the School profile in Brazil.
63.1% are female, 36.9% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 41.3 |
| Estimated audience size | 20,745,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide School audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Career development | Business & Career | 2.08× | ||
| 02 | Xabi Alonso | Sports | 2.01× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.94× | ||
| 04 | Thailand | Travel & Leisure | 1.78× | ||
| 05 | Flea market | Home & Garden | 1.75× | ||
| 06 | Waxing | Beauty & Wellness | 1.66× | ||
| 07 | Wearable technology | Technology & Electronics | 1.65× | ||
| 08 | Duvet | Home & Garden | 1.64× | ||
| 09 | Grazi Massafera | Movies & TV | 1.63× | ||
| 10 | Spanish language | Politics & Society | 1.61× | ||
| 11 | Salma Hayek | Movies & TV | 1.61× | ||
| 12 | Bad Bunny | Music & Radio | 1.60× | ||
| 13 | Traditional medicine | Health | 1.60× | ||
| 14 | Foz do Iguaçu | Travel & Leisure | 1.59× | ||
| 15 | Maria Bethânia | Music & Radio | 1.58× | ||
| 16 | TecMundo | Technology & Electronics | 1.58× | ||
| 17 | Elis Regina | Music & Radio | 1.55× | ||
| 18 | Sabrina Sato | Movies & TV | 1.53× | ||
| 19 | Gal Costa | Music & Radio | 1.52× | ||
| 20 | Adam Sandler | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Individualism | JOY | 1.26× | |
| Creativity | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Quality Awareness | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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