Rascasse Audience Intelligence

Kindergarten Audience in Brazil

A data profile of the people who buy, follow and care about Kindergarten in Brazil — modelled from more than twelve digital signal sources. Kindergarten has an estimated audience of 5,215,127 people in Brazil.

#5among Education in Brazil#36among Touchpoint in Brazil#39in Kids & Family

The average Kindergarten fan in Brazil is 41.1 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kindergarten profile in Brazil.

Audience size
5.2M
in Brazil
Gender
80.9%♀
19.1% male
Age
41.1
average years
Country rank
#1282
Touchpoint in Brazil
Fig. 01

Search interest · 12-month trend

+43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kindergarten fans

80.9% are female, 19.1% are male, average age 41.1.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Kindergarten audience in Brazil
MetricValue
Female80.9%
Male19.1%
Average age41.1
Estimated audience size5,215,127
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Kindergarten audience in Brazil
Age bracketShare%
16-199%
20-2923%
30-3926%
40-4922%
50+21%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Kindergarten audience comes from Brazil.

Worldwide audience distribution share by country for Kindergarten
CountryShare
United States13.8%
Japan6.0%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kindergarten audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Kindergarten fans by region: top regions in Brazil
#RegionReachAffinity×
01Pernambuco~300K1.20×
02Rio Grande do Sul~400K1.17×
03Rio de Janeiro~600K1.14×
04São Paulo~1.5M1.12×
05Ceará~300K1.11×
06Amazonas~100K1.11×
07Rio Grande do Norte~100K1.10×
08Alagoas~80K1.08×
09Paraíba~100K1.06×
10Pará~200K1.05×
11Piauí~70K1.03×
12Sergipe~60K1.03×
13Amapá~20K1.01×
14Rondônia~40K0.99×
15Acre~20K0.99×
16Roraima~10K0.99×
17Paraná~300K0.98×
18Federal District~90K0.98×
19Santa Catarina~200K0.97×
20Maranhão~100K0.95×
21Mato Grosso do Sul~70K0.94×
22Espírito Santo~100K0.91×
23Bahia~300K0.88×
24Tocantins~30K0.88×
25Minas Gerais~500K0.87×
26Mato Grosso~90K0.87×
27Goiás~200K0.84×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in Brazil

See Kindergarten audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Kindergarten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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