Rascasse Audience Intelligence

Kindergarten Audience in Spain

A data profile of the people who buy, follow and care about Kindergarten in Spain — modelled from more than twelve digital signal sources. Kindergarten has an estimated audience of 3,139,560 people in Spain.

The average Kindergarten fan in Spain is 44.1 years old, more female, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Top brand affinities include Child development, InfoJobs, Toddler, with strongest over-indexing on Child development (6.19× the country average).

Demographically, the Kindergarten audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Kindergarten fan in Spain is more female, around 44.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Touchpoint · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kindergarten profile in Spain.

Audience size
3.1M
in Spain
Gender
76.9%
23.1% male
Age
44.1
average years
Country rank
#1174
Touchpoint in Spain
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kindergarten fans

76.9% are female, 23.1% are male, average age 44.1.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Kindergarten audience in Spain
MetricValue
Female76.9%
Male23.1%
Average age44.1
Estimated audience size3,139,560
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Kindergarten audience in Spain
Age bracketShare%
16-193%
20-2917%
30-3929%
40-4926%
50+24%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Kindergarten audience comes from Spain.

Worldwide audience distribution share by country for Kindergarten
CountryShare
United States13.8%
Japan6.0%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kindergarten audience in Spain is strongest.

Fig. 05

Top regions by affinity

Kindergarten fans by region: top regions in Spain
#RegionReachAffinity×
01Comunidad Valenciana~500K1.34×
02Balearic Islands~100K1.29×
03Canary Islands~200K1.24×
04Catalonia~700K1.23×
05Andalusia~700K1.11×
06Region of Murcia~100K1.06×
07Community of Madrid~500K1.04×
08Galicia~200K1.04×
09Principality of Asturias~80K1.04×
10Navarre~40K0.98×
11La Rioja~20K0.96×
12Cantabria~40K0.92×
13Aragon~80K0.91×
14Extremadura~60K0.89×
15Castilla-La Mancha~100K0.88×
16Basque Autonomous Country~100K0.88×
17Castile and León~100K0.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kindergarten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kindergarten audience
#·InterestCategoryAffinity×
01Diaper bagKids & Family6.54×
02Child developmentBusiness & Career6.19×
03Early childhoodKids & Family6.06×
04Child safety seatKids & Family5.43×
05Infant clothingKids & Family5.30×
06Pre-kindergartenKids & Family5.25×
07Early childhood educationBusiness & Career5.23×
08Baby foodKids & Family4.91×
09ToddlerKids & Family4.80×
10ShampooBeauty & Wellness3.88×
11Child careKids & Family3.77×
12InfoJobsBusiness & Career3.76×
13Primary educationKids & Family2.96×
14ParentingKids & Family2.76×
15BikiniFashion & Accessoires2.58×
16Developmental psychologyHealth2.47×
17UndergarmentFashion & Accessoires2.26×
18ChildhoodKids & Family2.23×
19MotherhoodKids & Family1.89×
20Quality of lifeHealth1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kindergarten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Kindergarten audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.43×
DIY MentalityTHRILL1.40×
CreativityOPEN1.37×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Kindergarten audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.62×
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.75×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Kindergarten have in Spain?

Kindergarten has an estimated audience of 3,139,560 people in Spain, concentrated in Catalonia and Andalusia.

02

What is the gender split and age of Kindergarten fans?

76.9% of Kindergarten fans are female, 23.1% are male, with an average age of 44.1 years.

03

Which brands do Kindergarten fans like most?

Kindergarten fans show strongest brand affinity for Child development (6.19×), InfoJobs (3.76×), and Toddler (4.8×) over the country average.

04

Where do Kindergarten fans live in Spain?

Kindergarten fans in Spain are most concentrated in Catalonia (reach ~700K), Andalusia (reach ~700K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Kindergarten fans also like?

Beyond Kindergarten itself, the audience over-indexes on InfoJobs (3.76×), Toddler (4.8×), Child care (3.77×), and Infant clothing (5.3×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Kindergarten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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