School Audience in Spain
School has an estimated audience of 11,235,763 people in Spain. 61.0% are female, 39.0% are male, average age 45.4. Top brand affinities: Aldi, TripAdvisor, Iberia (airline), Dentistry, WhatsApp.
Top brand affinities include Aldi, TripAdvisor, Iberia (airline), with strongest over-indexing on Aldi (3.01× the country average). Demographically, the School audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Need for Security.
Category: Kids & Family · Type: Topic · Subtype: Education
Demographics of School fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 45.4 |
| Estimated audience size | 11,235,763 |
Audience persona
The typical School fan in Spain is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 3.01× | Shopping |
| TripAdvisor | 3.26× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Dentistry | 3.48× | Business & Career |
| 1.65× | Internet & Social Media | |
| Movistar | 1.74× | Technology & Electronics |
| Kundalini yoga | 3.93× | Health |
| MSN | 1.84× | News |
| Stradivarius | 1.73× | Shopping |
| CAC 40 | 1.93× | Business & Career |
| Livemusic | 2.17× | Music & Radio |
| Wikipedia | 1.85× | Internet & Social Media |
| Jack Black | 4.7× | Movies & TV |
| Conforama | 2.12× | Home & Garden |
| Mapfre | 1.8× | Business & Career |
| Child development | 2.69× | Business & Career |
| Lunch | 2.11× | Food & Beverages |
| Wedding dress | 2.19× | Fashion & Accessoires |
| Orange | 1.84× | Technology & Electronics |
| Liam Neeson | 3.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.33 |
| Need for Security | CONSERVATISM | 1.11 |
| Family Orientation | CONSERVATISM | 1.05 |
| Mindfulness | BALANCE | 1 |
| DIY Mentality | THRILL | 0.93 |
| Social Media Usage | JOY | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
See School audiences in other countries
More Education audiences in Spain
- Kindergarten (3,139,560)
- Secondary education (2,648,619)
- Language school (1,645,087)
- Pre-kindergarten (1,397,668)
- Private school (1,292,446)
How to read this data
Audience size is the estimated number of people in Spain who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.