A data profile of the people who buy, follow and care about School in Spain — modelled from more than twelve digital signal sources. School has an estimated audience of 11,235,763 people in Spain.
School has an estimated audience of 11,235,763 people in Spain. 61.0% are female, 39.0% are male, average age 45.4. Top brand affinities: Iberia (airline), WhatsApp, Volunteering, Distilled beverage, Mango.
Top brand affinities include Iberia (airline), WhatsApp, Volunteering, with strongest over-indexing on Iberia (airline) (2.62× the country average).
Demographically, the School audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical School fan in Spain is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the School profile in Spain.
61.0% are female, 39.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 45.4 |
| Estimated audience size | 11,235,763 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide School audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 3.78× | ||
| 02 | Satire | Literature | 3.74× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.28× | ||
| 04 | Betfair | Games | 3.05× | ||
| 05 | Internet & Social Media | 2.67× | |||
| 06 | Mango | Shopping | 2.66× | ||
| 07 | Iberia (airline) | Travel & Leisure | 2.62× | ||
| 08 | Refrigerator | Home & Garden | 2.54× | ||
| 09 | Distilled beverage | Food & Beverages | 2.30× | ||
| 10 | Dentistry | Business & Career | 2.15× | ||
| 11 | Charity and causes | Business & Career | 1.99× | ||
| 12 | Badoo | Internet & Social Media | 1.95× | ||
| 13 | Wikipedia | Internet & Social Media | 1.87× | ||
| 14 | Travel website | Travel & Leisure | 1.85× | ||
| 15 | Aldi | Shopping | 1.83× | ||
| 16 | TripAdvisor | Travel & Leisure | 1.80× | ||
| 17 | Real property | Home & Garden | 1.80× | ||
| 18 | University | Business & Career | 1.69× | ||
| 19 | Caixabank | Business & Career | 1.60× | ||
| 20 | IBEX 35 | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.58× | |
| Family Orientation | CONSERVATISM | 1.27× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Design Affinity | PREMIUM | 0.92× | |
| Patriotism | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.