A data profile of the people who buy, follow and care about School in United Kingdom — modelled from more than twelve digital signal sources. School has an estimated audience of 16,657,048 people in United Kingdom.
The average School fan in United Kingdom is 43.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Hobby, Volunteering, Wikipedia, with strongest over-indexing on Hobby (1.87× the country average).
Demographically, the School audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical School fan in United Kingdom is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Hobby.
The key figures that characterise the School profile in United Kingdom.
64.8% are female, 35.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 43.1 |
| Estimated audience size | 16,657,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide School audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 5.4% |
| Italy | 5.2% |
Where the School audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~1M | 1.58× | |
| 02 | West Midlands | ~1M | 1.36× | |
| 03 | Northern Ireland | ~600K | 1.13× | |
| 04 | Wales | ~1M | 1.11× | |
| 05 | Yorkshire and the Humber | ~1.5M | 1.08× | |
| 06 | South East | ~2.5M | 1.02× | |
| 07 | Scotland | ~1.5M | 1.01× | |
| 08 | East of England | ~1.5M | 1.00× | |
| 09 | England | ~12M | 0.74× | |
| 10 | East Midlands | ~900K | 0.74× | |
| 11 | South West | ~1M | 0.73× | |
| 12 | North West | ~900K | 0.49× |
The strongest cross-interests of the School audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.45× | ||
| 02 | Wikipedia | Internet & Social Media | 2.31× | ||
| 03 | Volunteering | Politics & Society | 2.25× | ||
| 04 | Sketch comedy | Movies & TV | 2.09× | ||
| 05 | Hot tub | Home & Garden | 2.08× | ||
| 06 | Fish and chips | Food & Beverages | 1.99× | ||
| 07 | Esso | Cars & Mobility | 1.98× | ||
| 08 | Risk management | Business & Career | 1.98× | ||
| 09 | Refrigerator | Home & Garden | 1.97× | ||
| 10 | Satire | Literature | 1.96× | ||
| 11 | Mother's Day | Kids & Family | 1.95× | ||
| 12 | Hobby | Home & Garden | 1.87× | ||
| 13 | Real property | Home & Garden | 1.86× | ||
| 14 | Internet & Social Media | 1.80× | |||
| 15 | Dentistry | Business & Career | 1.76× | ||
| 16 | William Hill (bookmaker) | Games | 1.70× | ||
| 17 | Distilled beverage | Food & Beverages | 1.68× | ||
| 18 | Mobile home | Cars & Mobility | 1.68× | ||
| 19 | Aldi | Shopping | 1.61× | ||
| 20 | Kitchen | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.18× | |
| Individualism | JOY | 1.18× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.88× | |
| Design Affinity | PREMIUM | 0.90× |
School has an estimated audience of 16,657,048 people in United Kingdom, concentrated in England and South East.
64.8% of School fans are female, 35.2% are male, with an average age of 43.1 years.
School fans show strongest brand affinity for Hobby (1.87×), Volunteering (2.25×), and Wikipedia (2.31×) over the country average.
School fans in United Kingdom are most concentrated in England (reach ~12M), South East (reach ~2.5M), and East of England (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond School itself, the audience over-indexes on Volunteering (2.25×), Wikipedia (2.31×), Kitchen (1.59×), and WhatsApp (1.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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