A data profile of the people who buy, follow and care about Satire in United Kingdom — modelled from more than twelve digital signal sources. Satire has an estimated audience of 7,419,749 people in United Kingdom.
The average Satire fan in United Kingdom is 42.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include The Daily Mash, Stand-up comedy, Humour, with strongest over-indexing on The Daily Mash (11.12× the country average).
Demographically, the Satire audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Satire fan in United Kingdom is more male, around 42.5 years old, with strong Spirituality tendencies and a notable affinity for The Daily Mash.
The key figures that characterise the Satire profile in United Kingdom.
44.5% are female, 55.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 42.5 |
| Estimated audience size | 7,419,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Satire audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.1% |
| United Kingdom | 6.6% |
| Italy | 4.7% |
Where the Satire audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~800K | 1.30× | |
| 02 | West Midlands | ~400K | 1.26× | |
| 03 | East of England | ~800K | 1.13× | |
| 04 | North East | ~300K | 1.09× | |
| 05 | South East | ~1M | 1.07× | |
| 06 | Northern Ireland | ~200K | 1.04× | |
| 07 | England | ~5.5M | 1.00× | |
| 08 | Wales | ~400K | 0.99× | |
| 09 | Scotland | ~600K | 0.96× | |
| 10 | South West | ~500K | 0.87× | |
| 11 | East Midlands | ~400K | 0.79× | |
| 12 | North West | ~400K | 0.56× |
The strongest cross-interests of the Satire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Daily Mash | News | 11.12× | ||
| 02 | Wikipedia | Internet & Social Media | 3.72× | ||
| 03 | Stand-up comedy | Movies & TV | 3.63× | ||
| 04 | Individual | Politics & Society | 3.15× | ||
| 05 | Laughter | Movies & TV | 3.07× | ||
| 06 | Humour | Literature | 3.04× | ||
| 07 | Politics | Politics & Society | 2.86× | ||
| 08 | Broadcasting | Movies & TV | 2.85× | ||
| 09 | Mammal | Pets & Animals | 2.70× | ||
| 10 | Communication | Technology & Electronics | 2.70× | ||
| 11 | Society | Politics & Society | 2.66× | ||
| 12 | Printing | Technology & Electronics | 2.58× | ||
| 13 | Video | Movies & TV | 2.46× | ||
| 14 | X | Internet & Social Media | 2.45× | ||
| 15 | Leisure | Travel & Leisure | 2.42× | ||
| 16 | Current events | Arts & Culture | 2.35× | ||
| 17 | Social media | Business & Career | 2.33× | ||
| 18 | Animal | Pets & Animals | 2.31× | ||
| 19 | Comedy movies | Movies & TV | 2.22× | ||
| 20 | Social network | Internet & Social Media | 2.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.51× | |
| Community Orientation | OPEN | 1.72× | |
| Social Media Usage | JOY | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Quality Awareness | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.84× |
Satire has an estimated audience of 7,419,749 people in United Kingdom, concentrated in England and South East.
44.5% of Satire fans are female, 55.5% are male, with an average age of 42.5 years.
Satire fans show strongest brand affinity for The Daily Mash (11.12×), Stand-up comedy (3.63×), and Humour (3.04×) over the country average.
Satire fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Satire itself, the audience over-indexes on Stand-up comedy (3.63×), Humour (3.04×), Wikipedia (3.72×), and Politics (2.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Satire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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