Social media Audience in United Kingdom
Social media has an estimated audience of 23,632,403 people in United Kingdom. 55.6% are female, 44.4% are male, average age 43.7. Top regions: England, South East, Yorkshire and the Humber.
The average Social media fan in United Kingdom is 43.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Demographically, the Social media audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Social Media Usage, Luxury Orientation.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Social media fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.7 |
| Estimated audience size | 23,632,403 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 15,556,840 | 0.71× |
| South East | 3,412,544 | 1.07× |
| Yorkshire and the Humber | 2,557,298 | 1.35× |
| East of England | 2,405,292 | 1.11× |
| Wales | 1,671,059 | 1.24× |
| West Midlands | 1,544,608 | 1.52× |
| Scotland | 1,470,770 | 0.69× |
| South West | 1,381,835 | 0.71× |
| East Midlands | 1,177,829 | 0.71× |
| North West | 1,133,498 | 0.45× |
| Northern Ireland | 989,576 | 1.36× |
| North East | 984,503 | 1.07× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.18 |
| Luxury Orientation | PREMIUM | 1.1 |
| Indulgence | JOY | 1.06 |
| Extroversion | THRILL | 1.02 |
| Convenience Orientation | PREMIUM | 1.02 |
| Travelling | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 5.9% |
| Brazil | 4.5% |
See Social media audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Social media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.