Social media Audience in Brazil

Demographics of Social media fans

Audience persona

The typical Social media fan in Brazil is more female, around 41.6 years old, with strong Mindfulness tendencies and a notable affinity for Instant messaging.

Top regions in Brazil

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Social media audiences in other countries

• Social media — Germany
• Social media — United States
• Social media — United Kingdom
• Social media — France
• Social media — Italy
• Social media — Spain
• Social media — Japan
• Social media — South Korea
• Social media — India
• Social media — Canada
• Social media — Mexico

More Lifestyle cluster audiences in Brazil

• Arts and music (39,605,104)
• Food and drink (38,965,798)
• Sports (38,308,261)
• Food (37,833,570)
• Shopping (37,669,704)

Frequently asked questions

How many fans does Social media have in Brazil?

Social media has an estimated audience of 24,273,717 people in Brazil, concentrated in São Paulo and Rio de Janeiro.

What is the gender split and age of Social media fans?

58.9% of Social media fans are female, 41.1% are male, with an average age of 41.6 years.

Which brands do Social media fans like most?

Social media fans show strongest brand affinity for Instant messaging (1.62×), Videotelephony (1.59×), and Voice over IP (1.62×) over the country average.

Where do Social media fans live in Brazil?

Social media fans in Brazil are most concentrated in São Paulo (reach 5,440,963), Rio de Janeiro (reach 2,127,874), and Minas Gerais (reach 2,093,487). These three regions account for the largest share of the active audience.

What other brands do Social media fans also like?

Beyond Social media itself, the audience over-indexes on Videotelephony (1.59×), Voice over IP (1.62×), Erlang (programming language) (1.64×), and Beşiktaş J.K. (1.55×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Social media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.