Rascasse Audience Intelligence

Social media Audience in United States

A data profile of the people who buy, follow and care about Social media in United States — modelled from more than twelve digital signal sources. Social media has an estimated audience of 101,817,469 people in United States.

#43among Lifestyle cluster in United States#58among Topic in United States#7in Business & Career

The average Social media fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social media profile in United States.

Audience size
101.8M
in United States
Gender
53.8%♀
46.2% male
Age
41.3
average years
Country rank
#73
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social media fans

53.8% are female, 46.2% are male, average age 41.3.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Social media audience in United States
MetricValue
Female53.8%
Male46.2%
Average age41.3
Estimated audience size101,817,469
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Social media audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Social media audience comes from United States.

Worldwide audience distribution share by country for Social media
CountryShare
United States19.1%
India5.9%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social media audience in United States is strongest.

Fig. 05

Top regions by affinity

Social media fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~3M1.27×
02North Dakota~300K1.23×
03Washington, District of Columbia~400K1.22×
04Kansas~1M1.21×
05North Carolina~3.5M1.18×
06Oklahoma~1.5M1.17×
07Georgia~3.5M1.15×
08New York~6.5M1.13×
09California~13M1.12×
10Texas~10M1.12×
11New Jersey~3M1.11×
12Utah~1M1.11×
13Connecticut~1M1.10×
14Rhode Island~400K1.10×
15Illinois~3.5M1.09×
16Maryland~2M1.08×
17Indiana~2M1.07×
18Arkansas~900K1.05×
19Idaho~500K1.05×
20Pennsylvania~3.5M1.04×
21Washington~2M1.03×
22Nebraska~500K1.03×
23Hawaii~400K1.02×
24South Carolina~1.5M1.01×
25Kentucky~1.5M1.01×
26Florida~7M1.00×
27Mississippi~800K1.00×
28Nevada~1M0.99×
29Michigan~2.5M0.98×
30Arizona~2M0.98×
31Massachusetts~2M0.98×
32Missouri~1.5M0.97×
33Minnesota~1.5M0.96×
34Oregon~1M0.96×
35Delaware~300K0.96×
36Louisiana~1M0.95×
37New Mexico~500K0.95×
38Wisconsin~1.5M0.94×
39Alabama~1.5M0.94×
40Iowa~800K0.94×
41Ohio~3M0.91×
42Colorado~1.5M0.90×
43New Hampshire~400K0.90×
44Tennessee~2M0.88×
45West Virginia~400K0.88×
46South Dakota~200K0.88×
47Alaska~200K0.82×
48Montana~200K0.79×
49Maine~300K0.78×
50Vermont~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Social media, United States
0.78×1.00×1.27×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Social media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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