Social media Audience in United States
Social media has an estimated audience of 101,817,469 people in United States. 53.8% are female, 46.2% are male, average age 41.3. Top regions: California, Texas, Florida.
The average Social media fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Social media fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 41.3 |
| Estimated audience size | 101,817,469 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 13,602,914 | 1.21× |
| Texas | 9,659,582 | 1.1× |
| Florida | 8,051,545 | 1.17× |
| New York | 7,216,104 | 1.27× |
| Illinois | 3,764,643 | 1.11× |
| Georgia | 3,725,748 | 1.19× |
| Pennsylvania | 3,542,600 | 1.03× |
| North Carolina | 3,363,339 | 1.1× |
| Virginia | 3,201,682 | 1.29× |
| New Jersey | 2,987,918 | 1.15× |
| Ohio | 2,910,700 | 0.93× |
| Michigan | 2,603,067 | 0.98× |
| Washington | 2,177,956 | 1.07× |
| Massachusetts | 2,122,492 | 1.06× |
| Arizona | 2,083,966 | 1.0× |
| Indiana | 2,009,495 | 1.08× |
| Maryland | 1,999,656 | 1.14× |
| Tennessee | 1,981,428 | 0.97× |
| Missouri | 1,616,784 | 0.99× |
| Oklahoma | 1,609,307 | 1.42× |
| South Carolina | 1,573,798 | 1.03× |
| Colorado | 1,488,590 | 0.93× |
| Minnesota | 1,367,747 | 0.94× |
| Wisconsin | 1,326,731 | 0.87× |
| Alabama | 1,323,949 | 0.93× |
| Louisiana | 1,287,768 | 0.98× |
| Kentucky | 1,249,946 | 0.98× |
| Oregon | 1,157,558 | 0.99× |
| Connecticut | 1,063,896 | 1.04× |
| Utah | 1,022,796 | 1.12× |
| Kansas | 997,264 | 1.24× |
| Nevada | 967,290 | 0.98× |
| Arkansas | 848,595 | 1.01× |
| Mississippi | 845,774 | 1.01× |
| Iowa | 743,315 | 0.89× |
| Idaho | 486,156 | 0.95× |
| Nebraska | 478,762 | 0.94× |
| New Mexico | 464,624 | 0.91× |
| Hawaii | 446,702 | 1.02× |
| Washington, District of Columbia | 434,952 | 1.42× |
| West Virginia | 414,920 | 0.88× |
| New Hampshire | 333,606 | 0.83× |
| Rhode Island | 322,136 | 0.99× |
| Maine | 269,616 | 0.74× |
| Delaware | 238,416 | 0.85× |
| North Dakota | 192,095 | 0.92× |
| Montana | 188,237 | 0.67× |
| South Dakota | 170,474 | 0.72× |
| Alaska | 139,132 | 0.64× |
| Vermont | 126,561 | 0.71× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 5.9% |
| Brazil | 4.5% |
See Social media audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
How to read this data
Audience size is the estimated number of people in United States who actively search for Social media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.