Social media Audience in United States
Social media has an estimated audience of 101,817,469 people in United States. 53.8% are female, 46.2% are male, average age 41.3. Top regions: California, Texas, Florida.
The average Social media fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Social media audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Risk Appetite.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Social media fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 41.3 |
| Estimated audience size | 101,817,469 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 13,602,914 | 1.21× |
| Texas | 9,659,582 | 1.1× |
| Florida | 8,051,545 | 1.17× |
| New York | 7,216,104 | 1.27× |
| Illinois | 3,764,643 | 1.11× |
| Georgia | 3,725,749 | 1.19× |
| Pennsylvania | 3,542,601 | 1.03× |
| North Carolina | 3,363,340 | 1.1× |
| Virginia | 3,201,682 | 1.29× |
| New Jersey | 2,987,918 | 1.15× |
| Ohio | 2,910,701 | 0.93× |
| Michigan | 2,603,068 | 0.98× |
| Washington | 2,177,956 | 1.07× |
| Massachusetts | 2,122,492 | 1.06× |
| Arizona | 2,083,967 | 1× |
| Indiana | 2,009,496 | 1.08× |
| Maryland | 1,999,657 | 1.14× |
| Tennessee | 1,981,428 | 0.97× |
| Missouri | 1,616,785 | 0.99× |
| Oklahoma | 1,609,307 | 1.42× |
| South Carolina | 1,573,798 | 1.03× |
| Colorado | 1,488,591 | 0.93× |
| Minnesota | 1,367,748 | 0.94× |
| Wisconsin | 1,326,732 | 0.87× |
| Alabama | 1,323,950 | 0.93× |
| Louisiana | 1,287,768 | 0.98× |
| Kentucky | 1,249,946 | 0.98× |
| Oregon | 1,157,559 | 0.99× |
| Connecticut | 1,063,897 | 1.04× |
| Utah | 1,022,796 | 1.12× |
| Kansas | 997,265 | 1.24× |
| Nevada | 967,291 | 0.98× |
| Arkansas | 848,596 | 1.01× |
| Mississippi | 845,775 | 1.01× |
| Iowa | 743,316 | 0.89× |
| Idaho | 486,157 | 0.95× |
| Nebraska | 478,762 | 0.94× |
| New Mexico | 464,624 | 0.91× |
| Hawaii | 446,702 | 1.02× |
| Washington, District of Columbia | 434,953 | 1.42× |
| West Virginia | 414,920 | 0.88× |
| New Hampshire | 333,607 | 0.83× |
| Rhode Island | 322,137 | 0.99× |
| Maine | 269,616 | 0.74× |
| Delaware | 238,416 | 0.85× |
| North Dakota | 192,096 | 0.92× |
| Montana | 188,238 | 0.67× |
| South Dakota | 170,474 | 0.72× |
| Alaska | 139,133 | 0.64× |
| Vermont | 126,562 | 0.71× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| Risk Appetite | THRILL | 1.14 |
| LGBTQ+ Identity | OPEN | 1.08 |
| Early Adopter Mentality | POWER | 1.08 |
| Social Media Usage | JOY | 1.06 |
| Career Orientation | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| India | 5.9% |
| Brazil | 4.5% |
See Social media audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
How to read this data
Audience size is the estimated number of people in United States who actively search for Social media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.