Social media Audience in Spain

Demographics of Social media fans

Audience persona

The typical Social media fan in Spain is more female, around 44.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Instagram.

Top regions in Spain

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Social media audiences in other countries

• Social media — Germany
• Social media — United States
• Social media — United Kingdom
• Social media — France
• Social media — Italy
• Social media — Brazil
• Social media — Japan
• Social media — South Korea
• Social media — India
• Social media — Canada
• Social media — Mexico

More Lifestyle cluster audiences in Spain

• Entertainment (28,230,018)
• Food and drink (27,308,440)
• Sports (26,429,997)
• Business and industry (26,410,090)
• Arts and music (26,156,055)

Frequently asked questions

How many fans does Social media have in Spain?

Social media has an estimated audience of 11,055,858 people in Spain, concentrated in Catalonia and Community of Madrid.

What is the gender split and age of Social media fans?

55.8% of Social media fans are female, 44.2% are male, with an average age of 44.9 years.

Which brands do Social media fans like most?

Social media fans show strongest brand affinity for Instagram (1.53×), Social network (1.52×), and WhatsApp (1.63×) over the country average.

Where do Social media fans live in Spain?

Social media fans in Spain are most concentrated in Catalonia (reach 2,677,501), Community of Madrid (reach 2,461,450), and Andalusia (reach 2,144,378). These three regions account for the largest share of the active audience.

What other brands do Social media fans also like?

Beyond Social media itself, the audience over-indexes on Social network (1.52×), WhatsApp (1.63×), Mobile phones (1.52×), and Smartphones (1.52×) compared to the Spain average.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Social media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.