Mobile phones Audience in Spain

Mobile phones has an estimated audience of 14,448,256 people in Spain. 53.2% are female, 46.8% are male, average age 45.7. Top regions: Catalonia, Andalusia, Community of Madrid.

The average Mobile phones fan in Spain is 45.7 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Demographically, the Mobile phones audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Need for Security, Community Orientation.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

Demographics of Mobile phones fans

Demographic split for Mobile phones audience in Spain
MetricValue
Female53.2%
Male46.8%
Average age45.7
Estimated audience size14,448,256

Top regions in Spain

Top regions ranked by reach for Mobile phones in Spain
RegionReachAffinity
Catalonia3,657,0171.4×
Andalusia2,922,6471.03×
Community of Madrid2,277,0910.94×
Comunidad Valenciana2,116,7731.3×
Balearic Islands1,012,8382.8×
Canary Islands920,5011.28×
Region of Murcia695,2191.4×
Castilla-La Mancha582,2870.99×
Basque Autonomous Country432,2150.8×
Galicia420,7340.62×
Castile and León383,0620.61×
Aragon273,0360.72×
Principality of Asturias206,8240.61×
Extremadura163,5100.52×
Navarre128,1190.71×
Cantabria100,0830.55×
La Rioja68,2640.72×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile phones audience
TraitClusterScore
Need for SecurityCONSERVATISM1.13
Community OrientationOPEN1.08
Early Adopter MentalityPOWER1.08
Social Media UsageJOY1.04
Family OrientationCONSERVATISM1.04
Quality AwarenessPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for Mobile phones
CountryShare
United States18.3%
India5.3%
Brazil4.9%

See Mobile phones audiences in other countries

More Lifestyle cluster audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.