A data profile of the people who buy, follow and care about Mobile phones in India — modelled from more than twelve digital signal sources. Mobile phones has an estimated audience of 31,490,307 people in India.
The average Mobile phones fan in India is 32.2 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.
Top brand affinities include Smartphones, Android (operating system), Social network, with strongest over-indexing on Smartphones (1.57× the country average).
Demographically, the Mobile phones audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Mobile phones fan in India is more male, around 32.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Smartphones.
The key figures that characterise the Mobile phones profile in India.
22.6% are female, 77.4% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 22.6% |
| Male | 77.4% |
| Average age | 32.2 |
| Estimated audience size | 31,490,307 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Mobile phones audience comes from India.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 5.3% |
| Brazil | 4.9% |
Where the Mobile phones audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chhattisgarh | ~300K | 1.55× | |
| 02 | Gujarat | ~1.5M | 1.54× | |
| 03 | Madhya Pradesh | ~900K | 1.50× | |
| 04 | Tamil Nadu | ~1M | 1.38× | |
| 05 | Uttar Pradesh | ~2M | 1.29× | |
| 06 | Maharashtra | ~2M | 1.27× | |
| 07 | Rajasthan | ~800K | 1.19× | |
| 08 | Himachal Pradesh | ~100K | 1.12× | |
| 09 | Jharkhand | ~300K | 1.08× | |
| 10 | Bihar | ~700K | 1.07× | |
| 11 | Karnataka | ~800K | 1.03× | |
| 12 | Punjab (region) | ~400K | 1.03× | |
| 13 | Haryana | ~400K | 1.03× | |
| 14 | Uttarakhand | ~200K | 1.02× | |
| 15 | Odisha | ~300K | 1.00× | |
| 16 | Meghalaya | ~30K | 0.99× | |
| 17 | Andhra Pradesh | ~400K | 0.96× | |
| 18 | Telangana | ~400K | 0.95× | |
| 19 | Assam | ~300K | 0.95× | |
| 20 | Kerala | ~400K | 0.93× | |
| 21 | Jammu and Kashmir | ~100K | 0.85× | |
| 22 | Tripura | ~30K | 0.82× | |
| 23 | Goa | ~30K | 0.80× | |
| 24 | Manipur | ~30K | 0.75× | |
| 25 | West Bengal | ~700K | 0.74× | |
| 26 | Nagaland | ~20K | 0.69× | |
| 27 | Sikkim | ~10K | 0.69× | |
| 28 | Arunachal Pradesh | ~10K | 0.68× | |
| 29 | Mizoram | ~10K | 0.64× |
The strongest cross-interests of the Mobile phones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family Matters | Movies & TV | 1.97× | ||
| 02 | Drake & Josh | Movies & TV | 1.76× | ||
| 03 | Proxy server | Internet & Social Media | 1.69× | ||
| 04 | Mobile operating system | Technology & Electronics | 1.68× | ||
| 05 | Country Inns & Suites | Travel & Leisure | 1.65× | ||
| 06 | Technology & Electronics | 1.60× | |||
| 07 | Virtual private network | Technology & Electronics | 1.60× | ||
| 08 | Android (operating system) | Technology & Electronics | 1.58× | ||
| 09 | Etisalat | Technology & Electronics | 1.58× | ||
| 10 | Smartphones | Technology & Electronics | 1.57× | ||
| 11 | Internet privacy | Technology & Electronics | 1.57× | ||
| 12 | Data compression | Technology & Electronics | 1.57× | ||
| 13 | World Wide Web | Internet & Social Media | 1.55× | ||
| 14 | Morphy Richards | Technology & Electronics | 1.55× | ||
| 15 | Google Play | Technology & Electronics | 1.54× | ||
| 16 | Social network | Internet & Social Media | 1.53× | ||
| 17 | Application software | Technology & Electronics | 1.53× | ||
| 18 | Pernod Ricard | Food & Beverages | 1.53× | ||
| 19 | Image scanner | Technology & Electronics | 1.50× | ||
| 20 | Voice chat | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.02× | |
| Community Orientation | OPEN | 1.00× | |
| Need for Security | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.66× | |
| Spirituality | BALANCE | 0.69× | |
| Quality Awareness | PREMIUM | 0.69× |
Mobile phones has an estimated audience of 31,490,307 people in India, concentrated in Uttar Pradesh and Maharashtra.
22.6% of Mobile phones fans are female, 77.4% are male, with an average age of 32.2 years.
Mobile phones fans show strongest brand affinity for Smartphones (1.57×), Android (operating system) (1.58×), and Social network (1.53×) over the country average.
Mobile phones fans in India are most concentrated in Uttar Pradesh (reach ~2M), Maharashtra (reach ~2M), and Gujarat (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Mobile phones itself, the audience over-indexes on Android (operating system) (1.58×), Social network (1.53×), Email (1.6×), and World Wide Web (1.55×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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