A data profile of the people who buy, follow and care about Mobile phones in Norway — modelled from more than twelve digital signal sources. Mobile phones has an estimated audience of 2,018,071 people in Norway.
Mobile phones has an estimated audience of 2,018,071 people in Norway. 49.9% are female, 50.1% are male, average age 45.7. Top brand affinities: Google, Facebook, Social network, Software, Culture.
Top brand affinities include Google, Facebook, Social network, with strongest over-indexing on Google (1.64× the country average).
Demographically, the Mobile phones audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Mobile phones fan in Norway is balanced, around 45.7 years old, with strong Social Media Usage tendencies and a notable affinity for Google.
The key figures that characterise the Mobile phones profile in Norway.
49.9% are female, 50.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 45.7 |
| Estimated audience size | 2,018,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Mobile phones audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 5.3% |
| Brazil | 4.9% |
The strongest cross-interests of the Mobile phones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile device | Technology & Electronics | 1.85× | ||
| 02 | Technology & Electronics | 1.80× | |||
| 03 | Social network | Internet & Social Media | 1.75× | ||
| 04 | Android (operating system) | Technology & Electronics | 1.73× | ||
| 05 | Mobile game | Games | 1.69× | ||
| 06 | Internet & Social Media | 1.66× | |||
| 07 | Internet & Social Media | 1.64× | |||
| 08 | Mobile app | Technology & Electronics | 1.63× | ||
| 09 | Software | Technology & Electronics | 1.62× | ||
| 10 | Photograph | Technology & Electronics | 1.62× | ||
| 11 | Drama movies | Movies & TV | 1.61× | ||
| 12 | Video | Movies & TV | 1.60× | ||
| 13 | Televisions | Technology & Electronics | 1.59× | ||
| 14 | Leisure | Travel & Leisure | 1.58× | ||
| 15 | Advertising | Business & Career | 1.57× | ||
| 16 | Crafts | Home & Garden | 1.54× | ||
| 17 | Culture | Literature | 1.53× | ||
| 18 | Social media | Business & Career | 1.52× | ||
| 19 | Communication | Technology & Electronics | 1.52× | ||
| 20 | Pop music | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Travelling | THRILL | 0.57× | |
| Patriotism | CONSERVATISM | 0.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.19× | |
| Patriotism | CONSERVATISM | 0.44× | |
| Travelling | THRILL | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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