A data profile of the people who buy, follow and care about Leisure in Norway — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 1,833,711 people in Norway.
Leisure has an estimated audience of 1,833,711 people in Norway. 56.8% are female, 43.2% are male, average age 45.2. Top brand affinities: Biltema, Google, Personal finance, Gina Tricot, Mobile phones.
Top brand affinities include Biltema, Google, Personal finance, with strongest over-indexing on Biltema (2.46× the country average).
Demographically, the Leisure audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Leisure fan in Norway is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Leisure profile in Norway.
56.8% are female, 43.2% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 45.2 |
| Estimated audience size | 1,833,711 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Leisure audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Leisure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biltema | Business & Career | 2.46× | ||
| 02 | Weaving | Fashion & Accessoires | 2.10× | ||
| 03 | Gina Tricot | Fashion & Accessoires | 2.09× | ||
| 04 | KappAhl | Fashion & Accessoires | 1.95× | ||
| 05 | Hobby | Home & Garden | 1.90× | ||
| 06 | Crochet | Home & Garden | 1.90× | ||
| 07 | Flower | Home & Garden | 1.85× | ||
| 08 | Vegetable | Food & Beverages | 1.83× | ||
| 09 | Celebrity | Movies & TV | 1.77× | ||
| 10 | Mobile game | Games | 1.75× | ||
| 11 | Internet & Social Media | 1.68× | |||
| 12 | Hair products | Beauty & Wellness | 1.65× | ||
| 13 | Personal finance | Business & Career | 1.63× | ||
| 14 | Happiness | Health | 1.63× | ||
| 15 | Dogs | Pets & Animals | 1.60× | ||
| 16 | Video games | Games | 1.60× | ||
| 17 | Mobile phones | Technology & Electronics | 1.58× | ||
| 18 | Kitchen | Home & Garden | 1.56× | ||
| 19 | Spas | Beauty & Wellness | 1.51× | ||
| 20 | Lindex | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.34× | |
| Extroversion | THRILL | 1.33× | |
| Pet Ownership | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| DIY Mentality | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.