A data profile of the people who buy, follow and care about Leisure in Italy — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 24,594,162 people in Italy.
Leisure has an estimated audience of 24,594,162 people in Italy. 54.4% are female, 45.6% are male, average age 43.4. Top brand affinities: Wikipedia, WhatsApp, Personal finance, Mediaset, Satire.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.58× the country average).
Demographically, the Leisure audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Leisure fan in Italy is balanced, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Leisure profile in Italy.
54.4% are female, 45.6% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.4 |
| Estimated audience size | 24,594,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Leisure audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Leisure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.58× | ||
| 02 | Improvisation | Music & Radio | 3.13× | ||
| 03 | Satire | Literature | 2.95× | ||
| 04 | New Testament | Politics & Society | 2.85× | ||
| 05 | Breastfeeding | Kids & Family | 2.62× | ||
| 06 | Mediaset | Technology & Electronics | 2.47× | ||
| 07 | Polo shirt | Fashion & Accessoires | 2.31× | ||
| 08 | Tinder | Internet & Social Media | 2.21× | ||
| 09 | Rose | Home & Garden | 2.20× | ||
| 10 | Champagne | Food & Beverages | 2.15× | ||
| 11 | General practitioner | Health | 2.11× | ||
| 12 | Subway Surfers | Games | 2.06× | ||
| 13 | Doctor of Medicine | Business & Career | 1.94× | ||
| 14 | Dentistry | Business & Career | 1.93× | ||
| 15 | Internet & Social Media | 1.92× | |||
| 16 | Non-fiction books | Literature | 1.78× | ||
| 17 | Eni | Cars & Mobility | 1.73× | ||
| 18 | Personal finance | Business & Career | 1.64× | ||
| 19 | Volunteering | Politics & Society | 1.60× | ||
| 20 | Musical theatre | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.14× | |
| Community Orientation | OPEN | 1.11× | |
| Risk Appetite | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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