Leisure Audience in Italy
Leisure has an estimated audience of 24,594,162 people in Italy. 54.4% are female, 45.6% are male, average age 43.4. Top brand affinities: Instant messaging, Google News, General practitioner, Dentistry, Slovenia.
Top brand affinities include Instant messaging, Google News, General practitioner, with strongest over-indexing on Instant messaging (2.96× the country average). Demographically, the Leisure audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Extroversion.
Category: Travel & Leisure · Type: Topic · Subtype: Record label
Demographics of Leisure fans
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.4 |
| Estimated audience size | 24,594,162 |
Audience persona
The typical Leisure fan in Italy is balanced, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Instant messaging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.96× | Internet & Social Media |
| Google News | 3.15× | News |
| General practitioner | 3.35× | Health |
| Dentistry | 3.47× | Business & Career |
| Slovenia | 2.32× | Travel & Leisure |
| Expert (company) | 2.91× | Shopping |
| Google Maps | 1.82× | Internet & Social Media |
| TikTok | 1.52× | Internet & Social Media |
| Meat | 1.75× | Food & Beverages |
| Canada | 2.05× | Travel & Leisure |
| Robert Redford | 2.74× | Movies & TV |
| Tattoos | 1.6× | Fashion & Accessoires |
| Rose | 3.2× | Home & Garden |
| Voucher | 2.3× | Shopping |
| Weather | 2.4× | Home & Garden |
| Germany | 2.42× | Travel & Leisure |
| Enoteca | 2.57× | Food & Beverages |
| La Dolce Vita | 4.88× | Movies & TV |
| Library | 2.43× | Literature |
| Fast fashion | 2.61× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.13 |
| Extroversion | THRILL | 1.13 |
| Social Media Usage | JOY | 1.03 |
| Career Orientation | POWER | 1.02 |
| Pet Ownership | JOY | 0.97 |
| Patriotism | CONSERVATISM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
See Leisure audiences in other countries
More Record label audiences in Italy
- Heavy metal music (15,671,589)
- Made in France (1,432,214)
- Playlist (1,098,470)
- Warner Music Group (574,517)
- Independent record label (462,188)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.