Leisure Audience in Spain
Leisure has an estimated audience of 15,633,856 people in Spain. 55.7% are female, 44.3% are male, average age 45.1. Top brand affinities: Singer-songwriter, MSN, TripAdvisor, Sports nutrition, Aldi.
Top brand affinities include Singer-songwriter, MSN, TripAdvisor, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Leisure audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Travelling, Need for Security.
Category: Travel & Leisure · Type: Topic · Subtype: Record label
Demographics of Leisure fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 45.1 |
| Estimated audience size | 15,633,856 |
Audience persona
The typical Leisure fan in Spain is more female, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 3.65× | News |
| TripAdvisor | 4.1× | Travel & Leisure |
| Sports nutrition | 7.93× | Food & Beverages |
| Aldi | 3.03× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Livemusic | 3.28× | Music & Radio |
| Julio Iglesias | 2.34× | Music & Radio |
| Oncology | 5.64× | Health |
| 1.71× | Internet & Social Media | |
| Movistar | 2× | Technology & Electronics |
| Dentistry | 3.51× | Business & Career |
| CAC 40 | 2.23× | Business & Career |
| Wedding dress | 2.81× | Fashion & Accessoires |
| Orange | 2.28× | Technology & Electronics |
| Mapfre | 2.04× | Business & Career |
| EDreams | 2.03× | Travel & Leisure |
| Lunch | 2.37× | Food & Beverages |
| Logitravel | 3.01× | Travel & Leisure |
| Stradivarius | 1.66× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.1 |
| Need for Security | CONSERVATISM | 0.99 |
| Community Orientation | OPEN | 0.96 |
| Mindfulness | BALANCE | 0.94 |
| DIY Mentality | THRILL | 0.94 |
| Luxury Orientation | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
See Leisure audiences in other countries
More Record label audiences in Spain
- Heavy metal music (8,293,238)
- Musea (1,410,519)
- Harthouse (940,563)
- Made in France (853,671)
- Clambake (705,363)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.