Leisure Audience in France
Leisure has an estimated audience of 17,479,875 people in France. 54.5% are female, 45.5% are male, average age 43.2. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Real property, Google News, Crédit Mutuel, Recreation, Happiness.
The average Leisure fan in France is 43.2 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Real property, Google News, Crédit Mutuel, with strongest over-indexing on Real property (2.42× the country average). Demographically, the Leisure audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Record label
Demographics of Leisure fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.2 |
| Estimated audience size | 17,479,875 |
Audience persona
The typical Leisure fan in France is balanced, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Real property.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 4,993,404 | 1.6× |
| Auvergne-Rhône-Alpes | 2,252,272 | 1.09× |
| Occitanie | 1,696,769 | 1.12× |
| Hauts-de-France | 1,619,532 | 1.05× |
| Grand Est | 1,525,593 | 1.08× |
| Nouvelle-Aquitaine | 1,500,418 | 0.98× |
| Provence-Alpes-Côte d'Azur | 1,375,157 | 1.06× |
| Pays de la Loire | 893,753 | 0.92× |
| Brittany | 835,097 | 0.98× |
| Normandy | 745,139 | 0.88× |
| Centre-Val de Loire | 591,504 | 0.9× |
| Bourgogne-Franche-Comté | 551,355 | 0.78× |
| Corsica | 48,999 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 2.42× | Home & Garden |
| Google News | 2.19× | News |
| Crédit Mutuel | 2.42× | Business & Career |
| Recreation | 2.11× | Travel & Leisure |
| Happiness | 1.81× | Health |
| Free Mobile | 2.21× | Technology & Electronics |
| Conforama | 1.75× | Home & Garden |
| RC Lens | 2.3× | Sports |
| Spas | 1.68× | Beauty & Wellness |
| Skirt | 2.3× | Fashion & Accessoires |
| Hairstyle | 1.78× | Beauty & Wellness |
| Google Photos | 3.37× | Technology & Electronics |
| Stradivarius | 2.64× | Shopping |
| Fine-art photography | 2.93× | Technology & Electronics |
| Western Union | 2.59× | Business & Career |
| Improvisation | 3.8× | Music & Radio |
| Baby food | 3.38× | Kids & Family |
| Tinder | 3.31× | Internet & Social Media |
| Ticketmaster | 1.78× | Travel & Leisure |
| Electronic funds transfer | 1.94× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| Extroversion | THRILL | 1.33 |
| Mindfulness | BALANCE | 1.27 |
| Travelling | THRILL | 1 |
| Social Media Usage | JOY | 0.98 |
| Price Sensitivity | PREMIUM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
See Leisure audiences in other countries
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Frequently asked questions
How many fans does Leisure have in France?
Leisure has an estimated audience of 17,479,875 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Leisure fans?
54.5% of Leisure fans are female, 45.5% are male, with an average age of 43.2 years.
Which brands do Leisure fans like most?
Leisure fans show strongest brand affinity for Real property (2.42×), Google News (2.19×), and Crédit Mutuel (2.42×) over the country average.
Where do Leisure fans live in France?
Leisure fans in France are most concentrated in Île-de-France (reach 4,993,404), Auvergne-Rhône-Alpes (reach 2,252,272), and Occitanie (reach 1,696,769). These three regions account for the largest share of the active audience.
What other brands do Leisure fans also like?
Beyond Leisure itself, the audience over-indexes on Google News (2.19×), Crédit Mutuel (2.42×), Recreation (2.11×), and Happiness (1.81×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.