A data profile of the people who buy, follow and care about Leisure in Canada — modelled from more than twelve digital signal sources. Leisure has an estimated audience of 10,954,452 people in Canada.
The average Leisure fan in Canada is 41.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Bad Bunny, Western Union, with strongest over-indexing on Real property (1.79× the country average).
Demographically, the Leisure audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Leisure fan in Canada is balanced, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Leisure profile in Canada.
53.9% are female, 46.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 41.8 |
| Estimated audience size | 10,954,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Leisure audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
Where the Leisure audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2M | 1.37× | |
| 02 | Saskatchewan | ~500K | 1.30× | |
| 03 | Ontario | ~6M | 1.28× | |
| 04 | Manitoba | ~500K | 1.22× | |
| 05 | Alberta | ~1.5M | 1.03× | |
| 06 | Newfoundland and Labrador | ~200K | 0.98× | |
| 07 | Quebec | ~2.5M | 0.91× | |
| 08 | Nova Scotia | ~300K | 0.91× | |
| 09 | Prince Edward Island | ~50K | 0.90× | |
| 10 | New Brunswick | ~200K | 0.87× |
The strongest cross-interests of the Leisure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JYSK | Home & Garden | 2.65× | ||
| 02 | Italo disco | Music & Radio | 2.43× | ||
| 03 | New Look | Fashion & Accessoires | 2.37× | ||
| 04 | Hulk Hogan | Sports | 1.98× | ||
| 05 | Diplomacy | Politics & Society | 1.94× | ||
| 06 | WWE Intercontinental Championship | Sports | 1.88× | ||
| 07 | Duvet | Home & Garden | 1.85× | ||
| 08 | Bored Panda | Internet & Social Media | 1.82× | ||
| 09 | Real property | Home & Garden | 1.79× | ||
| 10 | Bad Bunny | Music & Radio | 1.72× | ||
| 11 | Western Union | Business & Career | 1.72× | ||
| 12 | John Travolta | Movies & TV | 1.70× | ||
| 13 | Ashton Kutcher | Movies & TV | 1.67× | ||
| 14 | Image scanner | Technology & Electronics | 1.60× | ||
| 15 | Scentsy | Home & Garden | 1.59× | ||
| 16 | Blender | Home & Garden | 1.55× | ||
| 17 | Sports club | Sports | 1.53× | ||
| 18 | Blanket | Home & Garden | 1.53× | ||
| 19 | Ramen | Food & Beverages | 1.52× | ||
| 20 | Marilyn Monroe | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.11× | |
| Convenience Orientation | PREMIUM | 1.07× | |
| Extroversion | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Mindfulness | BALANCE | 0.89× | |
| Social Media Usage | JOY | 0.89× |
Leisure has an estimated audience of 10,954,452 people in Canada, concentrated in Ontario and Quebec.
53.9% of Leisure fans are female, 46.1% are male, with an average age of 41.8 years.
Leisure fans show strongest brand affinity for Real property (1.79×), Bad Bunny (1.72×), and Western Union (1.72×) over the country average.
Leisure fans in Canada are most concentrated in Ontario (reach ~6M), Quebec (reach ~2.5M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Leisure itself, the audience over-indexes on Bad Bunny (1.72×), Western Union (1.72×), Bored Panda (1.82×), and JYSK (2.65×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.