Leisure Audience in Canada
Leisure has an estimated audience of 10,954,452 people in Canada. 53.9% are female, 46.1% are male, average age 41.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Bad Bunny, Western Union, Bored Panda, JYSK.
The average Leisure fan in Canada is 41.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Bad Bunny, Western Union, with strongest over-indexing on Real property (1.79× the country average). Demographically, the Leisure audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Leisure fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 41.8 |
| Estimated audience size | 10,954,452 |
Audience persona
The typical Leisure fan in Canada is balanced, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,855,894 | 1.28× |
| Quebec | 2,387,709 | 0.91× |
| British Columbia | 2,244,788 | 1.37× |
| Alberta | 1,393,904 | 1.03× |
| Manitoba | 500,987 | 1.22× |
| Saskatchewan | 451,460 | 1.3× |
| Nova Scotia | 298,003 | 0.91× |
| New Brunswick | 220,684 | 0.87× |
| Newfoundland and Labrador | 163,307 | 0.98× |
| Prince Edward Island | 48,441 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.79× | Home & Garden |
| Bad Bunny | 1.72× | Music & Radio |
| Western Union | 1.72× | Business & Career |
| Bored Panda | 1.82× | Internet & Social Media |
| JYSK | 2.65× | Home & Garden |
| Sports club | 1.53× | Sports |
| Blanket | 1.53× | Home & Garden |
| John Travolta | 1.7× | Movies & TV |
| Blender | 1.55× | Home & Garden |
| New Look | 2.37× | Fashion & Accessoires |
| Duvet | 1.85× | Home & Garden |
| Ashton Kutcher | 1.67× | Movies & TV |
| Hulk Hogan | 1.98× | Sports |
| Italo disco | 2.43× | Music & Radio |
| Ramen | 1.52× | Food & Beverages |
| Diplomacy | 1.94× | Politics & Society |
| Image scanner | 1.6× | Technology & Electronics |
| Scentsy | 1.59× | Home & Garden |
| Marilyn Monroe | 1.5× | Fashion & Accessoires |
| WWE Intercontinental Championship | 1.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.11 |
| Convenience Orientation | PREMIUM | 1.07 |
| Extroversion | THRILL | 1.05 |
| Urban Lifestyle | OPEN | 1.04 |
| Travelling | THRILL | 1.03 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 5.9% |
| United Kingdom | 4.5% |
See Leisure audiences in other countries
More Travel & Leisure audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Leisure have in Canada?
Leisure has an estimated audience of 10,954,452 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Leisure fans?
53.9% of Leisure fans are female, 46.1% are male, with an average age of 41.8 years.
Which brands do Leisure fans like most?
Leisure fans show strongest brand affinity for Real property (1.79×), Bad Bunny (1.72×), and Western Union (1.72×) over the country average.
Where do Leisure fans live in Canada?
Leisure fans in Canada are most concentrated in Ontario (reach 5,855,894), Quebec (reach 2,387,709), and British Columbia (reach 2,244,788). These three regions account for the largest share of the active audience.
What other brands do Leisure fans also like?
Beyond Leisure itself, the audience over-indexes on Bad Bunny (1.72×), Western Union (1.72×), Bored Panda (1.82×), and JYSK (2.65×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Leisure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.