Real property Audience in Canada
Real property has an estimated audience of 5,904,773 people in Canada. 51.0% are female, 49.0% are male, average age 44.4. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Tim Horton, TVA Nouvelles, Loto-Québec, Estate (law), Common law.
The average Real property fan in Canada is 44.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Tim Horton, TVA Nouvelles, Loto-Québec, with strongest over-indexing on Tim Horton (1.68× the country average). Demographically, the Real property audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Real property fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 44.4 |
| Estimated audience size | 5,904,773 |
Audience persona
The typical Real property fan in Canada is balanced, around 44.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,307,259 | 0.93× |
| British Columbia | 879,587 | 1.0× |
| Alberta | 805,919 | 1.11× |
| Quebec | 686,530 | 0.49× |
| Nova Scotia | 208,454 | 1.18× |
| Saskatchewan | 205,167 | 1.1× |
| Manitoba | 202,209 | 0.92× |
| New Brunswick | 154,150 | 1.13× |
| Newfoundland and Labrador | 82,874 | 0.92× |
| Prince Edward Island | 35,947 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.68× | Sports |
| TVA Nouvelles | 4.93× | News |
| Loto-Québec | 3.91× | Games |
| Estate (law) | 3.89× | Business & Career |
| Common law | 4.78× | Politics & Society |
| Courtier | 7.25× | Politics & Society |
| Rona | 2.65× | Home & Garden |
| North America | 1.8× | Travel & Leisure |
| Mortgage loans | 2.79× | Business & Career |
| Staples Inc. | 2.79× | Business & Career |
| Le Journal de Montréal | 4.52× | News |
| Finance | 2.19× | Business & Career |
| House | 2.04× | Home & Garden |
| Ontario | 1.78× | Travel & Leisure |
| Property | 2.64× | Home & Garden |
| Law | 2.34× | Business & Career |
| New Brunswick | 2.83× | Travel & Leisure |
| Politics and social issues | 1.68× | Politics & Society |
| Kitchen | 2.13× | Home & Garden |
| Mortgage broker | 5.28× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.29 |
| Early Adopter Mentality | POWER | 1.2 |
| Individualism | JOY | 1.02 |
| Career Orientation | POWER | 0.97 |
| Sustainability | BALANCE | 0.92 |
| Convenience Orientation | PREMIUM | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
See Real property audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Real property have in Canada?
Real property has an estimated audience of 5,904,773 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Real property fans?
51.0% of Real property fans are female, 49.0% are male, with an average age of 44.4 years.
Which brands do Real property fans like most?
Real property fans show strongest brand affinity for Tim Horton (1.68×), TVA Nouvelles (4.93×), and Loto-Québec (3.91×) over the country average.
Where do Real property fans live in Canada?
Real property fans in Canada are most concentrated in Ontario (reach 2,307,259), British Columbia (reach 879,587), and Alberta (reach 805,919). These three regions account for the largest share of the active audience.
What other brands do Real property fans also like?
Beyond Real property itself, the audience over-indexes on TVA Nouvelles (4.93×), Loto-Québec (3.91×), Estate (law) (3.89×), and Common law (4.78×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.