A data profile of the people who buy, follow and care about Real property in Canada — modelled from more than twelve digital signal sources. Real property has an estimated audience of 5,904,773 people in Canada.
The average Real property fan in Canada is 44.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Tim Horton, TVA Nouvelles, Loto-Québec, with strongest over-indexing on Tim Horton (1.68× the country average).
Demographically, the Real property audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Real property fan in Canada is balanced, around 44.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Real property profile in Canada.
51.0% are female, 49.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 44.4 |
| Estimated audience size | 5,904,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Real property audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
Where the Real property audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Prince Edward Island | ~40K | 1.24× | |
| 02 | Nova Scotia | ~200K | 1.18× | |
| 03 | New Brunswick | ~200K | 1.13× | |
| 04 | Alberta | ~800K | 1.11× | |
| 05 | Saskatchewan | ~200K | 1.10× | |
| 06 | British Columbia | ~900K | 1.00× | |
| 07 | Ontario | ~2.5M | 0.93× | |
| 08 | Manitoba | ~200K | 0.92× | |
| 09 | Newfoundland and Labrador | ~80K | 0.92× | |
| 10 | Quebec | ~700K | 0.49× |
The strongest cross-interests of the Real property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Courtier | Politics & Society | 7.25× | ||
| 02 | Mortgage broker | Business & Career | 5.28× | ||
| 03 | TVA Nouvelles | News | 4.93× | ||
| 04 | Common law | Politics & Society | 4.78× | ||
| 05 | Le Journal de Montréal | News | 4.52× | ||
| 06 | Loto-Québec | Games | 3.91× | ||
| 07 | Estate (law) | Business & Career | 3.89× | ||
| 08 | New Brunswick | Travel & Leisure | 2.83× | ||
| 09 | Mortgage loans | Business & Career | 2.79× | ||
| 10 | Staples Inc. | Business & Career | 2.79× | ||
| 11 | Rona | Home & Garden | 2.65× | ||
| 12 | Property | Home & Garden | 2.64× | ||
| 13 | Law | Business & Career | 2.34× | ||
| 14 | Finance | Business & Career | 2.19× | ||
| 15 | Kitchen | Home & Garden | 2.13× | ||
| 16 | House | Home & Garden | 2.04× | ||
| 17 | North America | Travel & Leisure | 1.80× | ||
| 18 | Ontario | Travel & Leisure | 1.78× | ||
| 19 | Tim Horton | Sports | 1.68× | ||
| 20 | Politics and social issues | Politics & Society | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.29× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Individualism | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.45× | |
| Spirituality | BALANCE | 0.48× | |
| Design Affinity | PREMIUM | 0.49× |
Real property has an estimated audience of 5,904,773 people in Canada, concentrated in Ontario and British Columbia.
51.0% of Real property fans are female, 49.0% are male, with an average age of 44.4 years.
Real property fans show strongest brand affinity for Tim Horton (1.68×), TVA Nouvelles (4.93×), and Loto-Québec (3.91×) over the country average.
Real property fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~900K), and Alberta (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Real property itself, the audience over-indexes on TVA Nouvelles (4.93×), Loto-Québec (3.91×), Estate (law) (3.89×), and Common law (4.78×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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