Tim Horton Audience in Canada
Tim Horton has an estimated audience of 116,860,783 people in Canada. 61.9% are female, 38.1% are male, average age 40.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Oakville, Ontario, Hamilton, Ontario, Doughnut, Fast food, Krispy Kreme.
The average Tim Horton fan in Canada is 40.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Oakville, Ontario, Hamilton, Ontario, Doughnut, with strongest over-indexing on Oakville, Ontario (12.6× the country average). Demographically, the Tim Horton audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Tim Horton fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 40.5 |
| Estimated audience size | 116,860,783 |
Audience persona
The typical Tim Horton fan in Canada is more female, around 40.5 years old, with strong Individualism tendencies and a notable affinity for Oakville, Ontario.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 12,600,000 | 1.55× |
| Quebec | 7,200,000 | 1.21× |
| British Columbia | 4,500,000 | 1.05× |
| Alberta | 3,712,500 | 1.25× |
| Manitoba | 1,125,000 | 0.87× |
| Saskatchewan | 952,537 | 0.84× |
| Nova Scotia | 896,625 | 0.97× |
| New Brunswick | 694,237 | 0.97× |
| Newfoundland and Labrador | 457,650 | 0.68× |
| Prince Edward Island | 147,825 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oakville, Ontario | 12.6× | Travel & Leisure |
| Hamilton, Ontario | 9.17× | Travel & Leisure |
| Doughnut | 6.57× | Food & Beverages |
| Fast food | 1.85× | Food & Beverages |
| Krispy Kreme | 3.53× | Food & Beverages |
| MSN | 1.6× | News |
| Loto-Québec | 1.67× | Games |
| Starbucks | 1.59× | Food & Beverages |
| Subway | 1.63× | Food & Beverages |
| Yemen | 3.56× | Travel & Leisure |
| Dairy Queen | 1.98× | Food & Beverages |
| Burger King | 1.67× | Food & Beverages |
| Dollarama | 1.54× | Shopping |
| Pizza Pizza | 1.59× | Food & Beverages |
| Ethiopia | 3.25× | Travel & Leisure |
| Boston Pizza | 1.53× | Food & Beverages |
| Coffee bean | 2.48× | Food & Beverages |
| Crop | 1.8× | Home & Garden |
| Tim Hortons | 2.45× | Food & Beverages |
| A&W Restaurants | 2.0× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.34 |
| Patriotism | CONSERVATISM | 1.28 |
| Spirituality | BALANCE | 1.14 |
| Early Adopter Mentality | POWER | 1.12 |
| Career Orientation | POWER | 1.1 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 81.1% |
| United States | 8.1% |
| United Kingdom | 2.9% |
See Tim Horton audiences in other countries
More Ice hockey audiences in Canada
- Ice Hockey World Championships (44,393,400)
- Toronto Maple Leafs (14,874,919)
- NHL (13,873,666)
- Edmonton Oilers (11,739,383)
- Montreal Canadiens (10,365,340)
Frequently asked questions
How many fans does Tim Horton have in Canada?
Tim Horton has an estimated audience of 116,860,783 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Tim Horton fans?
61.9% of Tim Horton fans are female, 38.1% are male, with an average age of 40.5 years.
Which brands do Tim Horton fans like most?
Tim Horton fans show strongest brand affinity for Oakville, Ontario (12.6×), Hamilton, Ontario (9.17×), and Doughnut (6.57×) over the country average.
Where do Tim Horton fans live in Canada?
Tim Horton fans in Canada are most concentrated in Ontario (reach 12,600,000), Quebec (reach 7,200,000), and British Columbia (reach 4,500,000). These three regions account for the largest share of the active audience.
What other brands do Tim Horton fans also like?
Beyond Tim Horton itself, the audience over-indexes on Hamilton, Ontario (9.17×), Doughnut (6.57×), Fast food (1.85×), and Krispy Kreme (3.53×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Tim Horton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.