A data profile of the people who buy, follow and care about Tim Horton in Canada — modelled from more than twelve digital signal sources. Tim Horton has an estimated audience of 118,521,675 people in Canada.
The average Tim Horton fan in Canada is 40.5 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Oakville, Ontario, Wendy's, Hamilton, Ontario, with strongest over-indexing on Oakville, Ontario (12.6× the country average).
Demographically, the Tim Horton audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Individualism, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Tim Horton fan in Canada is more female, around 40.5 years old, with strong Individualism tendencies and a notable affinity for Oakville, Ontario.
The key figures that characterise the Tim Horton profile in Canada.
61.9% are female, 38.1% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 40.5 |
| Estimated audience size | 118,521,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 25% |
of the worldwide Tim Horton audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 81.2% |
| United States | 8.2% |
| United Kingdom | 2.9% |
Where the Tim Horton audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~13M | 1.55× | |
| 02 | Alberta | ~3.5M | 1.25× | |
| 03 | Quebec | ~7M | 1.21× | |
| 04 | British Columbia | ~4.5M | 1.05× | |
| 05 | Nova Scotia | ~900K | 0.97× | |
| 06 | New Brunswick | ~700K | 0.97× | |
| 07 | Manitoba | ~1M | 0.87× | |
| 08 | Saskatchewan | ~1M | 0.84× | |
| 09 | Newfoundland and Labrador | ~500K | 0.68× | |
| 10 | Prince Edward Island | ~100K | 0.61× |
The strongest cross-interests of the Tim Horton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oakville, Ontario | Travel & Leisure | 12.60× | ||
| 02 | Hamilton, Ontario | Travel & Leisure | 9.17× | ||
| 03 | Doughnut | Food & Beverages | 6.57× | ||
| 04 | Wendy's | Food & Beverages | 5.08× | ||
| 05 | Yemen | Travel & Leisure | 3.56× | ||
| 06 | Krispy Kreme | Food & Beverages | 3.53× | ||
| 07 | Ethiopia | Travel & Leisure | 3.25× | ||
| 08 | Coffee bean | Food & Beverages | 2.48× | ||
| 09 | Dairy Queen | Food & Beverages | 1.98× | ||
| 10 | Fast food | Food & Beverages | 1.85× | ||
| 11 | Crop | Home & Garden | 1.80× | ||
| 12 | Loto-Québec | Games | 1.67× | ||
| 13 | Burger King | Food & Beverages | 1.67× | ||
| 14 | Subway | Food & Beverages | 1.63× | ||
| 15 | MSN | News | 1.60× | ||
| 16 | Starbucks | Food & Beverages | 1.59× | ||
| 17 | Pizza Pizza | Food & Beverages | 1.59× | ||
| 18 | Dollarama | Shopping | 1.54× | ||
| 19 | Boston Pizza | Food & Beverages | 1.53× | ||
| 20 | Domino's Pizza | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.34× | |
| Patriotism | CONSERVATISM | 1.28× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Urban Lifestyle | OPEN | 0.82× |
Tim Horton has an estimated audience of 118,521,675 people in Canada, concentrated in Ontario and Quebec.
61.9% of Tim Horton fans are female, 38.1% are male, with an average age of 40.5 years.
Tim Horton fans show strongest brand affinity for Oakville, Ontario (12.6×), Wendy's (5.08×), and Hamilton, Ontario (9.17×) over the country average.
Tim Horton fans in Canada are most concentrated in Ontario (reach ~13M), Quebec (reach ~7M), and British Columbia (reach ~4.5M). These three regions account for the largest share of the active audience.
Beyond Tim Horton itself, the audience over-indexes on Wendy's (5.08×), Hamilton, Ontario (9.17×), Doughnut (6.57×), and Fast food (1.85×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Tim Horton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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