A data profile of the people who buy, follow and care about Crop in Canada — modelled from more than twelve digital signal sources. Crop has an estimated audience of 4,010,063 people in Canada.
The average Crop fan in Canada is 42.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Tim Horton, Non-alcoholic beverage, Innovation, with strongest over-indexing on Tim Horton (1.8× the country average).
Demographically, the Crop audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Crop fan in Canada is balanced, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Crop profile in Canada.
49.2% are female, 50.8% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 42.8 |
| Estimated audience size | 4,010,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Crop audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
Where the Crop audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saskatchewan | ~400K | 2.81× | |
| 02 | Manitoba | ~200K | 1.13× | |
| 03 | Alberta | ~500K | 0.99× | |
| 04 | Ontario | ~1.5M | 0.97× | |
| 05 | British Columbia | ~500K | 0.91× | |
| 06 | Prince Edward Island | ~20K | 0.91× | |
| 07 | Quebec | ~800K | 0.83× | |
| 08 | Newfoundland and Labrador | ~50K | 0.80× | |
| 09 | New Brunswick | ~70K | 0.78× | |
| 10 | Nova Scotia | ~90K | 0.74× |
The strongest cross-interests of the Crop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 4.38× | ||
| 02 | Mineral water | Food & Beverages | 3.12× | ||
| 03 | Fertilizer | Home & Garden | 2.85× | ||
| 04 | Cappuccino | Food & Beverages | 2.52× | ||
| 05 | Hypermarket | Shopping | 2.09× | ||
| 06 | Sustainable energy | Home & Garden | 2.01× | ||
| 07 | Espresso | Food & Beverages | 1.93× | ||
| 08 | Rail transport | Travel & Leisure | 1.90× | ||
| 09 | Innovation | Business & Career | 1.89× | ||
| 10 | Zoo | Kids & Family | 1.88× | ||
| 11 | Tabloid (newspaper format) | Literature | 1.87× | ||
| 12 | Tim Horton | Sports | 1.80× | ||
| 13 | Microwave oven | Home & Garden | 1.79× | ||
| 14 | Renewable energy | Business & Career | 1.67× | ||
| 15 | Veterinary medicine | Business & Career | 1.65× | ||
| 16 | Organic farming | Food & Beverages | 1.60× | ||
| 17 | Hardware store | Home & Garden | 1.59× | ||
| 18 | Tradition | Politics & Society | 1.59× | ||
| 19 | Grilling | Food & Beverages | 1.52× | ||
| 20 | Bakery | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.59× | |
| Individualism | JOY | 1.56× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Pet Ownership | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× |
Crop has an estimated audience of 4,010,063 people in Canada, concentrated in Ontario and Quebec.
49.2% of Crop fans are female, 50.8% are male, with an average age of 42.8 years.
Crop fans show strongest brand affinity for Tim Horton (1.8×), Non-alcoholic beverage (4.38×), and Innovation (1.89×) over the country average.
Crop fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~800K), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Crop itself, the audience over-indexes on Non-alcoholic beverage (4.38×), Innovation (1.89×), Hardware store (1.59×), and Grilling (1.52×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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